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" If you're a journalist, and you want to see live photos happening at any location in our system, you can simply type in the location, and up comes the page. "
Kevin Systrom
Live
Location
Page
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" People interact with their phones very differently than they do with their PCs, and I think that when you design from the ground up with mobile in mind, you create a very different product than going the other way. "
Kevin Systrom
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You
" Imagine the power of surfacing what's happening in the world through images, and potentially other types of media in the future, to each and every person who holds a mobile phone. "
Kevin Systrom
Phone
Media
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" Instagram was created because there was no single place dedicated to giving your mobile photos a place to live and to be seen. "
Kevin Systrom
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" Mike Krieger and I started talking, and he decided he liked the idea of helping start the company. Once he joined, we took a step back and looked at the product as it stood. "
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Company
" Calling 'Instagram' a photo-sharing app is like calling a newspaper a letter-sharing book, or a Mozart grand era symphony a series of notes. 'Instagram' is less about the medium and more about the network. "
Kevin Systrom
Less
Like
More
" If you focus on producing a great experience for anyone, that's how you get big. "
Kevin Systrom
You
Big
Great
" I actually think some of my best moments in life have been while I was with people from Instagram - whether it's super late nights getting a release out or being able to travel to places I'd never visited and meeting some of the most interesting people I've ever met. "
Kevin Systrom
Think
Life
Travel
" Products can introduce more complexity over time, but as far as launching and introducing a new product into the market, it's a marketing problem. You have to explain everything you do, and people have to understand it, within seconds. "
Kevin Systrom
Time
Understand
Problem
" Great products sell themselves. "
Kevin Systrom
Sell
Great
Products
" I like to compare 'Instagram' to the Library of Congress. "
Kevin Systrom
Instagram
Library
Like
" It turns out that no undergrad class prepares you to start a startup - you learn most of it as you do it. "
Kevin Systrom
Learn
Start
You
" The major reason why Instagram works is that you can follow anyone out there and start following their photos immediately. "
Kevin Systrom
You
Follow
Out
" As a kid, creation was something that I always loved. Creating worlds for video games, creating businesses that didn't make any money, selling lemonade, etcetera. In my fourth grade classroom, I even instituted a government structure because I was really interested in people having positions and there being law. "
Kevin Systrom
Money
Law
Government
" I run a business and go all over the world doing things for that business, things that are fairly orthogonal. But my job is to run my company, not to be the best Instagrammer. I'll let other people be awesome at it. "
Kevin Systrom
People
World
Best
" I care deeply about craft: the quality of how something is made and the experience it enables. "
Kevin Systrom
Care
Quality
Made
" Our goal is to allow people to use whatever app they want to get photos into 'Instagram'. "
Kevin Systrom
Goal
Instagram
People
" There are a lot of apps that are fun to use - they're utility apps; they're fine. But there are a fraction of apps that are in the cream of the crop. You just need to be in the cream of the crop to get noticed. "
Kevin Systrom
Crop
You
Need
" Back in the day, I actually studied photography in Florence for a few months, and my photography teacher took away my digital camera and said, 'No, use this - it's analog and it's square.' It was a Holga camera, a very cheap $3 or $4 plastic camera. And that's what inspired 'Instagram'. "
Kevin Systrom
Camera
Teacher
Photography
" Facebook's campus has a lot of creative spaces: an analogue print shop, a candy store. It's a dynamic place and one of the best environments I've been in, period. "
Kevin Systrom
Place
Creative
Best
" Brands, musicians, and public figures were among the first to embrace video on 'Instagram', and we've been impressed with how brands have extended their reach with video ads. "
Kevin Systrom
Reach
Embrace
Been
" I believe photos is one of the underlying things in every social network that becomes successful. "
Kevin Systrom
I Believe
Successful
Things
" When you open up 'Instagram,' you need to know that you're seeing the real Tony Hawk, the real Taylor Swift, the real Burberry. "
Kevin Systrom
Seeing
Know
Need
" Instagram is a media company. I think we're about visual media. "
Kevin Systrom
Think
Visual
Company
" I like to say that the one thing that all people who succeed in changing the world have in common is that they at least tried. "
Kevin Systrom
Like
Tried
Succeed
" Chobani did a really wonderful yogurt campaign on 'Instagram' to shift perceptions away from the fact that they were just yogurt. And they had a 7-point incremental lift on shifting that perception through a brand advertisement on Instagram. "
Kevin Systrom
Lift
Wonderful
Perception
" Our goal is really to make sure that 'Instagram', whether you're a celebrity or not, is a safe place and that the content that gets posted is something that's appropriate for teens and also for adults. "
Kevin Systrom
Place
You
Celebrity
" Just so everyone knows, we're not a photo-sharing company. I don't see photos on 'Instagram' as art. They're much more about communication. "
Kevin Systrom
Company
See
Art
" I don't foresee a future where people don't have some sort of phone that's like a computer. I don't foresee a future where those phones don't have cameras in them. That spells a future where smartphones are the status quo. You have to ask yourself how you allow people to communicate what's in their lives. "
Kevin Systrom
Yourself
Future
People
" A platform is the base from which something big happens. In our case, we're an entertainment platform in the sense that there are people signing up like MTV, Burberry, folks like Taylor Swift and Justin Bieber. And why? Because it's their channel to control their entertainment to their fans. "
Kevin Systrom
Fans
Sense
Why
" It's funny: I was a photographer before I was a programmer. "
Kevin Systrom
Photographer
Funny
Before