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" I like to say that the one thing that all people who succeed in changing the world have in common is that they at least tried. "
Kevin Systrom
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Tried
Succeed
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" Back in the day, I actually studied photography in Florence for a few months, and my photography teacher took away my digital camera and said, 'No, use this - it's analog and it's square.' It was a Holga camera, a very cheap $3 or $4 plastic camera. And that's what inspired 'Instagram'. "
Kevin Systrom
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" Whether it's an ad or organic content, video provides a new creative dimension for storytelling on 'Instagram'. Video lets people convey the power and beauty in a moment through sight, sound, and motion. "
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" I own a Canon 20D, though I don't remember the last time I used it. Ever since the iPhone 4, I've been completely absorbed in taking photos from my mobile phone. "
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Last
" It is cool to see that the fashion world has really taken to 'Instagram,' but, again, it is one of the many examples of many communities, whether you are a chef, a skateboarder, a surfer, a skier. "
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" Instagram was created because there was no single place dedicated to giving your mobile photos a place to live and to be seen. "
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" In the past, people have looked at photos as a record of memory. The focus has been on the past tense. With Instagram, the focus is on the present tense. "
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Memory
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Focus
" Facebook's campus has a lot of creative spaces: an analogue print shop, a candy store. It's a dynamic place and one of the best environments I've been in, period. "
Kevin Systrom
Place
Creative
Best
" If you focus on producing a great experience for anyone, that's how you get big. "
Kevin Systrom
You
Big
Great
" I do believe that Instagram has put a stake in the ground and we're growing more quickly than anyone. Is there something in there we could do to make it a multi-billion dollar business? I think we can figure out something along the way. "
Kevin Systrom
Growing
Business
Think
" Photos were seen as the most private type of content, and 'Instagram' really flipped that on its head and said photos can be really public. "
Kevin Systrom
Said
Seen
Content
" I think not focusing on money makes you sane because in the long run it can probably drive you crazy. "
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Long
Run
Think
" If you're a journalist, and you want to see live photos happening at any location in our system, you can simply type in the location, and up comes the page. "
Kevin Systrom
Live
Location
Page
" Our goal is to allow people to use whatever app they want to get photos into 'Instagram'. "
Kevin Systrom
Goal
Instagram
People
" There are fun parts of running a startup and not so fun parts, and Facebook handles the not so fun parts, like infrastructure, spam, sales. The real questions are, how big can 'Instagram' get? Is it 400 million, or bigger? Can it be a viable business if it is that big? These are at the top of the list for everyone in Silicon Valley. "
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Fun
Sales
Real
" I think it's hard to compare 'Twitter' and 'Instagram'. Twitter has a more mature business. "
Kevin Systrom
More
Mature
Hard
" The printing press did something really big for the world when everyone could get books in their hands and read. "
Kevin Systrom
Everyone
Books
World
" You can build a filter app get people really excited, but the way to keep them is to provide long-term value. Long-term value is, in fact, being its own network. "
Kevin Systrom
Own
You
Way
" I run a business and go all over the world doing things for that business, things that are fairly orthogonal. But my job is to run my company, not to be the best Instagrammer. I'll let other people be awesome at it. "
Kevin Systrom
People
World
Best
" 'Instagram' doesn't exist in a vacuum. We're not a bunch of siloed individuals. It's a bunch of people coming together on topics, fashion, you know, youthful teens, creatives, photographers, foodies, everyone coming together and building a community around the things they love, communicating visually. "
Kevin Systrom
People
Love
Know
" Every photo you take communicates something about a moment in time - a brief slice of time of where you were, who you were with, and what you were doing. "
Kevin Systrom
Moment
Doing
Time
" I like to compare 'Instagram' to the Library of Congress. "
Kevin Systrom
Instagram
Library
Like
" It's wonderful when you pair entrepreneurs together because they can share experiences and in some ways push each other to build better products going forward. "
Kevin Systrom
Push
Better
Forward
" When people say that college isn't worthwhile and paying all this money isn't worthwhile, I really disagree. I think those experiences and those classes that may not necessarily seem applicable in the moment end up coming back to you time and time again. "
Kevin Systrom
Time
People
College
" All of us in social media and regular media, we're all competing for the same thing, which is this gap between something happening in the world and you knowing about it. "
Kevin Systrom
Social Media
Knowing
You
" Really, we're just taking people and shifting them from taking photos anyway to taking them on 'Instagram'. "
Kevin Systrom
People
Instagram
Them
" If you've got an idea, start today. There's no better time than now to get going. That doesn't mean quit your job and jump into your idea 100% from day one, but there's always small progress that can be made to start the movement. "
Kevin Systrom
Day
Today
Time
" A photo app is a utility. It's like comparing 'Twitter' to Microsoft Word. If you want to be an author, you're not always going to constrain yourself to 140 characters. "
Kevin Systrom
Like
Always
Going
" There are a lot of apps that are fun to use - they're utility apps; they're fine. But there are a fraction of apps that are in the cream of the crop. You just need to be in the cream of the crop to get noticed. "
Kevin Systrom
Crop
You
Need
" I grew up as a photo nut. Every Christmas I would get a new camera. It's a huge part of my life. "
Kevin Systrom
Life
Christmas
Camera
" There are billions of dollars spent every year on traditional media. The majority of people are spending more time every day on the Internet, especially on mobile. You're starting to see a shift of that spend go to mobile, especially to things like 'Instagram'. "
Kevin Systrom
Time
People
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