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" It turns out that no undergrad class prepares you to start a startup - you learn most of it as you do it. "
Kevin Systrom
Learn
Start
You
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" I do believe that Instagram has put a stake in the ground and we're growing more quickly than anyone. Is there something in there we could do to make it a multi-billion dollar business? I think we can figure out something along the way. "
Kevin Systrom
Growing
Business
Think
" Chobani did a really wonderful yogurt campaign on 'Instagram' to shift perceptions away from the fact that they were just yogurt. And they had a 7-point incremental lift on shifting that perception through a brand advertisement on Instagram. "
Kevin Systrom
Lift
Wonderful
Perception
" I don't foresee a future where people don't have some sort of phone that's like a computer. I don't foresee a future where those phones don't have cameras in them. That spells a future where smartphones are the status quo. You have to ask yourself how you allow people to communicate what's in their lives. "
Kevin Systrom
Yourself
Future
People
" 'Instagram' doesn't exist in a vacuum. We're not a bunch of siloed individuals. It's a bunch of people coming together on topics, fashion, you know, youthful teens, creatives, photographers, foodies, everyone coming together and building a community around the things they love, communicating visually. "
Kevin Systrom
People
Love
Know
" People interact with their phones very differently than they do with their PCs, and I think that when you design from the ground up with mobile in mind, you create a very different product than going the other way. "
Kevin Systrom
Design
Think
You
" I've always been into taking my photos, cropping them square, putting them through a filter in Photoshop. "
Kevin Systrom
Always
Square
Through
" Videos are a very difficult medium to be good at and also a difficult medium to consume quickly. "
Kevin Systrom
Very
Difficult
Good
" I actually think some of my best moments in life have been while I was with people from Instagram - whether it's super late nights getting a release out or being able to travel to places I'd never visited and meeting some of the most interesting people I've ever met. "
Kevin Systrom
Think
Life
Travel
" Most photo apps before asked something of the users. They said, 'You produce, act, and perform.' 'Instagram' said, 'Let us take care of the secret sauce.' "
Kevin Systrom
Said
Care
Sauce
" Do what you love, and do it well - that's much more meaningful than any metric. "
Kevin Systrom
Love
What You Love
Do What You Love
" When you open up 'Instagram,' you need to know that you're seeing the real Tony Hawk, the real Taylor Swift, the real Burberry. "
Kevin Systrom
Seeing
Know
Need
" Great products sell themselves. "
Kevin Systrom
Sell
Great
Products
" Really, we're just taking people and shifting them from taking photos anyway to taking them on 'Instagram'. "
Kevin Systrom
People
Instagram
Them
" Good companies are always fundraising. Whether you're meeting people or considering firms, you're always fundraising. "
Kevin Systrom
People
You
Good
" Our goal is really to make sure that 'Instagram', whether you're a celebrity or not, is a safe place and that the content that gets posted is something that's appropriate for teens and also for adults. "
Kevin Systrom
Place
You
Celebrity
" I own a Canon 20D, though I don't remember the last time I used it. Ever since the iPhone 4, I've been completely absorbed in taking photos from my mobile phone. "
Kevin Systrom
iPhone
Own
Last
" Traditional businesses can say, 'We're going to sell widgets to people, and it will make X amount of profit.' But new business models are hard. "
Kevin Systrom
People
Business
Hard
" The way people communicate is changing, and no one knows this better than teens. We are using images to talk to each other, to communicate what we're doing, what we're thinking, and to tell stories. "
Kevin Systrom
Thinking
People
Talk
" If you're a journalist, and you want to see live photos happening at any location in our system, you can simply type in the location, and up comes the page. "
Kevin Systrom
Live
Location
Page
" You can build a filter app get people really excited, but the way to keep them is to provide long-term value. Long-term value is, in fact, being its own network. "
Kevin Systrom
Own
You
Way
" I think Instagram at its best is where you feel like you're getting the most authentic version of the person on the other side of the camera. Someone who does this wonderfully well is Lena Dunham. "
Kevin Systrom
Think
You
Best
" Calling 'Instagram' a photo-sharing app is like calling a newspaper a letter-sharing book, or a Mozart grand era symphony a series of notes. 'Instagram' is less about the medium and more about the network. "
Kevin Systrom
Less
Like
More
" Working at a startup to make a lot of money was never a thing, and that's why I decided to just finish up school. That was way more important for me. "
Kevin Systrom
Money
Finish
Important
" Products can introduce more complexity over time, but as far as launching and introducing a new product into the market, it's a marketing problem. You have to explain everything you do, and people have to understand it, within seconds. "
Kevin Systrom
Time
Understand
Problem
" Whether it's an ad or organic content, video provides a new creative dimension for storytelling on 'Instagram'. Video lets people convey the power and beauty in a moment through sight, sound, and motion. "
Kevin Systrom
Power
Beauty
Creative
" I think it's hard to compare 'Twitter' and 'Instagram'. Twitter has a more mature business. "
Kevin Systrom
More
Mature
Hard
" 'Instagram' is great if you want to share photos, but you're not that technical. Or, if you're not interested in sharing publicly, 'Instagram' becomes a place where you can not only consume photos and videos from musicians, or whoever, but send them directly to your friends. "
Kevin Systrom
Musicians
Great
Friends
" I think not focusing on money makes you sane because in the long run it can probably drive you crazy. "
Kevin Systrom
Long
Run
Think
" The major reason why Instagram works is that you can follow anyone out there and start following their photos immediately. "
Kevin Systrom
You
Follow
Out
" Photos were seen as the most private type of content, and 'Instagram' really flipped that on its head and said photos can be really public. "
Kevin Systrom
Said
Seen
Content