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" Back in the day, I actually studied photography in Florence for a few months, and my photography teacher took away my digital camera and said, 'No, use this - it's analog and it's square.' It was a Holga camera, a very cheap $3 or $4 plastic camera. And that's what inspired 'Instagram'. "

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" If you've got an idea, start today. There's no better time than now to get going. That doesn't mean quit your job and jump into your idea 100% from day one, but there's always small progress that can be made to start the movement. "

Kevin Systrom

Day

Today

Time

" There's a natural set of constraints with mobile phones that force you to be a better photographer by acknowledging and observing the world around you. "

" It is cool to see that the fashion world has really taken to 'Instagram,' but, again, it is one of the many examples of many communities, whether you are a chef, a skateboarder, a surfer, a skier. "

" When people say that college isn't worthwhile and paying all this money isn't worthwhile, I really disagree. I think those experiences and those classes that may not necessarily seem applicable in the moment end up coming back to you time and time again. "

" I like to compare 'Instagram' to the Library of Congress. "

Kevin Systrom

Instagram

Library

" You can build a filter app get people really excited, but the way to keep them is to provide long-term value. Long-term value is, in fact, being its own network. "

" Every startup should address a real and demonstrated need in the world - if you build a solution to a problem lots of people have, it's so easy to sell your product to the world. "

" I own a Canon 20D, though I don't remember the last time I used it. Ever since the iPhone 4, I've been completely absorbed in taking photos from my mobile phone. "

" There are a lot of apps that are fun to use - they're utility apps; they're fine. But there are a fraction of apps that are in the cream of the crop. You just need to be in the cream of the crop to get noticed. "

" Products can introduce more complexity over time, but as far as launching and introducing a new product into the market, it's a marketing problem. You have to explain everything you do, and people have to understand it, within seconds. "

" 'Instagram' is great if you want to share photos, but you're not that technical. Or, if you're not interested in sharing publicly, 'Instagram' becomes a place where you can not only consume photos and videos from musicians, or whoever, but send them directly to your friends. "

" It helps to see the world through a different lens, and that's what we wanted to do with Instagram. We wanted to give everyone the same feeling of discovering the world around you through a different lens. "

" 'Instagram' can engage generations of people that may not be on Facebook yet. I think that's true with 'WhatsApp,' and I think that will be true with things like Oculus. "

Kevin Systrom

People

True

" I'm always in awe of people who are artists in their fields - people who understand that simply by taking ideas and translating them into reality, they've created value in the world. "

" On average, people miss about 70 percent of the posts in their 'Instagram' feed. What this is about is making sure that the 30 percent you see is the best 30 percent possible. "

" There are a lot more companies with a lot younger people. It is just like 23-year-olds are starting companies, and they are scaling really quickly. "

Kevin Systrom

Just

Lot

" Imagine the power of surfacing what's happening in the world through images, and potentially other types of media in the future, to each and every person who holds a mobile phone. "

" I try to list the top three things to get done every day, and I'll be lucky if I hit all three, but it's amazing what that does to keep you on track. "

" Our goal is to allow people to use whatever app they want to get photos into 'Instagram'. "

" People are hungry for what's happening right now in the world. "

" All of us in social media and regular media, we're all competing for the same thing, which is this gap between something happening in the world and you knowing about it. "

" If it's one thing we do really well as a company, it's that we take big change slowly and deliberately and bring the community along with us. "

" When you're introducing a mobile app, you look around and say, 'We could be doing 15 different things, but how do we communicate to someone why they would want to download and even sign up for this thing?' "

" I don't foresee a future where people don't have some sort of phone that's like a computer. I don't foresee a future where those phones don't have cameras in them. That spells a future where smartphones are the status quo. You have to ask yourself how you allow people to communicate what's in their lives. "

" Whether it's an ad or organic content, video provides a new creative dimension for storytelling on 'Instagram'. Video lets people convey the power and beauty in a moment through sight, sound, and motion. "

" I think it's hard to compare 'Twitter' and 'Instagram'. Twitter has a more mature business. "

Kevin Systrom

Mature

Hard

" When you open up 'Instagram,' you need to know that you're seeing the real Tony Hawk, the real Taylor Swift, the real Burberry. "

" Videos are a very difficult medium to be good at and also a difficult medium to consume quickly. "

" Mike Krieger and I started talking, and he decided he liked the idea of helping start the company. Once he joined, we took a step back and looked at the product as it stood. "

Kevin Systrom

Talking

Company

" Traditional businesses can say, 'We're going to sell widgets to people, and it will make X amount of profit.' But new business models are hard. "