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" It's just as important - if not more important - to take the praise with a pinch of salt, just as you do the criticism. "
Shura
Praise
Important
Criticism
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" You have to challenge yourself about the choices you make as an artist. "
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" From collaborating with other people, you make concessions, and those concessions are great because sometimes you are definitely wrong. "
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You
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Sometimes
" After putting out songs with 26 million views on YouTube, your life changes a little bit. Suddenly everyone's like, 'Where's the album?' "
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Life Changes
Changes
Life
" Some of the best songs are love songs. They're things that we all go through, and when we're going through it, we think that we're the only person in the world going through that. Having that music there sort of reminds you that you're not alone. It happens to me, too, as a music fan. "
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World
Alone
Best
" Someone will say, 'Shura's album is about being a gay woman in London.' Umm, I feel like my album's just about me. I am a gay woman, and I live in London... It's not about being a gay woman in London. "
Shura
I Am
Live
Me
" It's strange: I love pop music, and I really can enjoy it, but I didn't feel like the characters within pop music - like when Madonna sings 'Crazy For You', for instance, I don't feel like I would ever be the character she takes on in that song. I would never feel... I don't have that confidence in me. "
Shura
Music
Confidence
Love
" If I fancy someone but can't tell them because I'm shy, I'll think, 'It's fine. You're not going to die. Maybe just tell them or whatever.' "
Shura
Die
You
Think
" Whilst the Internet is amazing, someone with a laptop can make something amazing and send it out, but you grow up creatively in a very public way. "
Shura
Internet
Grow
Amazing
" Pop should be weird, and I realize as I say this that I'm not the weirdest person in the world. But if that means a girl sounding like Kylie Minogue and looking like Kurt Cobain, then so be it. "
Shura
Weird
Say
Person
" Perhaps a young boy or girl, after watching my video, can go, 'Maybe I don't have to be embarrassed. Maybe I can come out at school, maybe I can tell my best friend... and maybe I don't have to be afraid anymore.' "
Shura
Best
Girl
Friend
" There's something about rhythm and bass sections generally, how the bass and drums interact, that's basically the soul of any song. "
Shura
Soul
Bass
How
" Do stuff that is true to your own experiences. "
Shura
Stuff
Experiences
Your
" There's a part of me that's ambitious. "
Shura
Part
Ambitious
Me
" I don't hate my voice. I'm just not an Adele. "
Shura
Hate
Voice
Just
" I want to explore my boundaries. I want to push myself and go right to the edge of what I am capable of. I don't want to ever be comfortable. "
Shura
Myself
Edge
Explore
" I've tried writing darker, more serious songs, but they don't go anywhere. Everything revolves around the chorus for me. "
Shura
Writing
Serious
More
" The first time I shared music was on Myspace. Then SoundCloud came along. The difference with SoundCloud is that people can comment on stuff, which was more frightening but also way more fun - especially if they liked it. "
Shura
Time
People
Music
" It is important that you're out, and it is important that you're visible. "
Shura
You
Important
Out
" 'What's It Gonna Be?' is about having a massive crush on someone, so it made sense to go back where - to school, where it all began. But it was important for us to explore those archetypal characters - The Jock, The Nerd, The Dork, The Popular Kid - and then flip expectations. "
Shura
Important
School
Expectations
" I couldn't be a Taylor Swift. I would really suck at being Taylor Swift. "
Shura
Swift
Really
Being
" My dad used to do a lot of music when he was young, so he had an 8-track MiniDisc recorder, and when he realized that I was getting on with it, he brought it upstairs to my room and showed me how to record and how, once you finished eight tracks, you can cut it down to two and have another six tracks to play with. "
Shura
You
Music
Play
" I think there's something antagonistic about bedroom pop. We're reappropriating pop and saying you don't have to be an ex-Disney star to make pop music. You can be from Shepherd's Bush and have spent most of your life listening to the Smiths and still make a pop record. "
Shura
Life
Music
Listening
" You have to make sure you love what you do more than anything. "
Shura
Than
You
Anything
" Is the mainstream becoming more queer? Or is it the opposite? That artists like me are mainstreaming queer music? "
Shura
Me
Opposite
Music
" A lot of people think I popped out of some pink cloud fully formed, ready for action, but I've been putting songs on SoundCloud since I was 16. Five people would listen and like them. I never had any expectations for myself. "
Shura
People
Think
Pink
" I love camping, everything about it - tents, the camping stove, sleeping bags. I'm obsessed with technology, be it synthesizers and speakers or tents and Gore-Tex. "
Shura
Everything
Technology
Sleeping
" Sometimes we feel like we're only interacting with what's already happening; we don't actually affect anything - sometimes I feel like that, anyway. "
Shura
Like
Feel
Affect
" For me, one song is not enough to be in a person's world. I need to be in their world for 40 minutes; I want to fully experience it and immerse myself. "
Shura
Me
Myself
Song
" I've had relationships before where you break up, and you think you're going to die, and then you realise you're definitely not going to die, and actually, you're probably better off without them. "
Shura
Better
Relationships
Think
" There are two ways of dealing with being odd. One is to really try and conform, and the other is to do the opposite and really make a thing out of it. At school, it wasn't that I was bullied, but everyone was very aware that I was different. I was kind of the token weird person that people accepted into their group, almost like an accessory. "
Shura
Group
Kind
Weird