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" I'm focused on getting to a place where we can prove that journalism can make good money on the web. "
Kara Swisher
Money
Place
Journalism
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" I don't have bad taste; I have no taste. I wear a lot of the things I wore in high school, but not the cowl-neck sweaters. I was never tall, and I am the same size, so I still wear a lot of those clothes. "
Kara Swisher
High School
Bad
Clothes
" Really smart people don't want to say stupid things, and they really don't want to be a part of a PR-engineered interview. People really do want to be smart, and they want smart questions. So, if you ask smart questions, there's no way you can't do well. "
Kara Swisher
People
You
Stupid
" Readers appreciate the truth. Why say, 'Some think a situation is a mess?' Based on my reporting, if a situation is a mess, then I say that. The truth is always what reporters tell each other when they get back to the newsroom. "
Kara Swisher
Think
Truth Is
Appreciate
" BoomTown has long been a big fan of Martha Stewart. "
Kara Swisher
Been
Fan
Big Fan
" The fact of the matter is that the true hits of AOL have always been its easy-to-use services, such as AIM, email, and Buddy Lists. "
Kara Swisher
True
Aim
Always
" As more ad spending shifts online, the ability to have expertise and to innovate quickly will become critical. "
Kara Swisher
More
Become
Will
" I know: I am a freakish geek. Or is that a geekish freak? "
Kara Swisher
Geek
Am
Freak
" The tech industry - and, more specifically, Silicon Valley - continues to stumble forward in earnest about how few women are represented in its top ranks of management and on its boards. "
Kara Swisher
Top
Women
More
" It's the nature of journalism to need to be close to your subjects. And either you're able to be tough on them, which a lot of us are, or you get in bed with them, and some people do. "
Kara Swisher
People
Journalism
Nature
" 'On demand' is more than just a series of clicks on your still-too-complicated remote control. In fact, it is now the best way to describe what the cable industry - from programmers to content makers to distributors - imagine their world is. Services and content available to very demanding consumers, wherever, whenever, however. "
Kara Swisher
Way
World
Control
" I have found, writing a blog, that being non-opaque is necessary. You pretty much have to say what you know in much more firm terms or risk that the legions who always know more than you do will tell the story better. "
Kara Swisher
You
Risk
Know
" With giant sites like Facebook and MySpace becoming as generic as Yahoo and AOL of old, more and more sites will be looking for an edge by drilling down deeply to serve a highly targeted audience. "
Kara Swisher
Will
Looking
Audience
" It's easy to forget the ever-plodding eBay with all the noise made by the more lithe and lively Web 2.0 companies. "
Kara Swisher
Noise
Web
Forget
" As anyone who has covered the company for any length of time knows, Yahoo's record on major decision-making has been akin to a hippie commune - a lot of wrangling internally in a culture where everyone seems to have a voice and a reticence to push the button to launch. "
Kara Swisher
Time
Push
Culture
" While having a profound impact on the development of values is surely an important job of a good parent, force-feeding opinions to them is not. "
Kara Swisher
Impact
Good
Values
" Here's the thing: I fell impossibly in love with the Internet from the minute I saw it in action in the early 1990s. From that moment on, I have studied it, analyzed it, reported on it, and, mostly, have not been without it as a part of my daily life since. "
Kara Swisher
Love
Moment
Daily
" In Greek mythology, Cassandra was given the gift of prophecy, except - due to her rejection of Apollo's affections - nobody would ever believe her warnings. "
Kara Swisher
Gift
Rejection
Nobody
" It's not all silliness, as interactive SXSW is filled with aggressive learning, discussing, and a whole lot of futurizing. "
Kara Swisher
Whole
Learning
Filled
" I don't write about Google except to insult the company. "
Kara Swisher
Write
Company
Google
" My telephone manners were, well, offensive to some. As I lugged my cell around, yammering away, I noticed cold stares from passersby who viewed me as a kind of techno-terrorist, or at least incredibly rude. "
Kara Swisher
Kind
Me
Rude
" While some debate its helpfulness at generating monetizable traffic, when Digg points to a story, huge audience spikes quickly follow. "
Kara Swisher
Traffic
Audience
Debate
" Is a family just the strict definition of a small and discrete unit, or is it about the larger organic group that inevitably grows up around the smaller one? "
Kara Swisher
Just
Group
Family
" While I am not saying Facebook cannot be a wonderland for marketers, I am still waiting to see the proof of it, and so should every reporter. "
Kara Swisher
See
Saying
Facebook
" I am an unrepentant tweetaholic. I use the communications service all day long to discover news, interesting tidbits and, of course, to flack the work of our tech and media news site, Re/code. "
Kara Swisher
I Am
Service
Work
" Wherever you go at SXSW, there you are standing in line. Or watching other people stand in line. "
Kara Swisher
Stand
Go
Line
" A Microsoft-Yahoo merger is a deal only an investment banker could love. "
Kara Swisher
Investment
Merger
Only
" I don't mean to sound like a touchy-feely California type here, but I knew that I could finally get over the death of my father only by having kids of my own. "
Kara Swisher
Own
California
Death
" Casting my fate to the heavens, quite literally, I decided to go wireless. Completely wireless. All wireless, all the time, everywhere. "
Kara Swisher
Time
Wireless
Fate
" Everything is a narrative in life. I learned that early on as a reporter at the 'Washington Post.' "
Kara Swisher
Washington
Early
Everything
" For the record, my mother is an astonishing and loving grandmother. "
Kara Swisher
Loving
Record
Grandmother