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" As more ad spending shifts online, the ability to have expertise and to innovate quickly will become critical. "
Kara Swisher
More
Become
Will
Related Quotes:
" We really spend a lot of time on building relationships. And so when everyone is like, 'How do you break so many stories?' it's because I build relationships. I do it the old-fashioned way, and I build sourcing relationships, and then I take advantage of those relationships over time. "
Kara Swisher
Building
Time
Way
" Unlike the messier MySpace, Facebook has a cleaner and easier-to-customize interface and is much more, as Zuckerberg once described it to me, 'utilitarian.' I would call it useful and more relevant than other competitors, and a white-label version would likely be a hit. "
Kara Swisher
More
Relevant
Call
" I'm focused on getting to a place where we can prove that journalism can make good money on the web. "
Kara Swisher
Money
Place
Journalism
" I bought tiny infant onesies while still in college and compiled a killer toy collection throughout my 20s and 30s. "
Kara Swisher
Toy
Collection
College
" 'On demand' is more than just a series of clicks on your still-too-complicated remote control. In fact, it is now the best way to describe what the cable industry - from programmers to content makers to distributors - imagine their world is. Services and content available to very demanding consumers, wherever, whenever, however. "
Kara Swisher
Way
World
Control
" As I have said many times - I like Facebook. I think it is well built and run. It's cool. I think it is, in its next-step way, even visionary. "
Kara Swisher
Said
Think
Visionary
" For the record, my mother is an astonishing and loving grandmother. "
Kara Swisher
Loving
Record
Grandmother
" My father died when I was only five years old, and that was the moment when I learned a cruel lesson that tomorrow, in fact, might not be another day. "
Kara Swisher
Father
Moment
Tomorrow
" I think things can surprise you. I mean, I loved Instagram from the minute it started, but I think it surprised a lot of people how quickly it got huge. "
Kara Swisher
Think
You
Got
" BoomTown has long been a big fan of Martha Stewart. "
Kara Swisher
Been
Fan
Big Fan
" I don't write about Google except to insult the company. "
Kara Swisher
Write
Company
Google
" As anyone who has covered the company for any length of time knows, Yahoo's record on major decision-making has been akin to a hippie commune - a lot of wrangling internally in a culture where everyone seems to have a voice and a reticence to push the button to launch. "
Kara Swisher
Time
Push
Culture
" Equipped with two cell phones - one for work and another for home - I like to think of myself as a kind of 21st-century digital pioneer, ready to network, fax, page, e-mail and - oh, yes - talk at will. "
Kara Swisher
Myself
Home
Think
" No matter how young you are, you're too old for SXSW. "
Kara Swisher
Old
How
Matter
" It's the nature of journalism to need to be close to your subjects. And either you're able to be tough on them, which a lot of us are, or you get in bed with them, and some people do. "
Kara Swisher
People
Journalism
Nature
" I, for one, am pretty exhausted since I started blogging almost a year ago. But I am blaming that on my two sons, aged 3 and 6, whose perpetual-motion-machine energy is hard to keep up with at my advanced age. "
Kara Swisher
Energy
Year
Age
" Casting my fate to the heavens, quite literally, I decided to go wireless. Completely wireless. All wireless, all the time, everywhere. "
Kara Swisher
Time
Wireless
Fate
" I think the way to be an influential journalist is to be accurate and to be fair and to get things right and to really characterize things in an honest way, versus being really snarky or cheerleading. "
Kara Swisher
Honest
Think
Way
" Having a baby had always seemed the easiest and most natural thing to do, and I had never felt - even in my most furtive days of coming out - that being gay would mean I could not become a mother. "
Kara Swisher
Always
Baby
Mother
" Luckily for both the tech industry and Hollywood, there is only one thing that counts - use of the Internet is still growing exponentially, as consumers shift to digital everything from analog. "
Kara Swisher
Growing
Internet
Hollywood
" I know: I am a freakish geek. Or is that a geekish freak? "
Kara Swisher
Geek
Am
Freak
" With giant sites like Facebook and MySpace becoming as generic as Yahoo and AOL of old, more and more sites will be looking for an edge by drilling down deeply to serve a highly targeted audience. "
Kara Swisher
Will
Looking
Audience
" While a lot of what is on Facebook is a better amalgam of what AOL, Yahoo, Amazon, and other Web pioneers introduced long ago, with a nice dash of connection and really identified community, this kind of thing is not a new idea. "
Kara Swisher
Nice
Better
Community
" I love all my scoop children. But consistency and persistence is really my aim. "
Kara Swisher
Persistence
Love
Consistency
" Here's the thing: I fell impossibly in love with the Internet from the minute I saw it in action in the early 1990s. From that moment on, I have studied it, analyzed it, reported on it, and, mostly, have not been without it as a part of my daily life since. "
Kara Swisher
Love
Moment
Daily
" Despite my so-so-experience with the iPhone, I do love its touchscreen technology, a feature I miss with my standard-issue BlackBerry. "
Kara Swisher
Technology
iPhone
Despite
" As I have seen with a lot of companies I have covered, acquisition interest can be a heady experience, and not always in a good way. "
Kara Swisher
Good
Interest
Way
" I don't have bad taste; I have no taste. I wear a lot of the things I wore in high school, but not the cowl-neck sweaters. I was never tall, and I am the same size, so I still wear a lot of those clothes. "
Kara Swisher
High School
Bad
Clothes
" In Greek mythology, Cassandra was given the gift of prophecy, except - due to her rejection of Apollo's affections - nobody would ever believe her warnings. "
Kara Swisher
Gift
Rejection
Nobody
" A Microsoft-Yahoo merger is a deal only an investment banker could love. "
Kara Swisher
Investment
Merger
Only