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" When you photograph someone, you have to make them feel good, and you know that they want to look good. It's the same relationship that you have when you apply makeup on somebody. We're almost like shrinks. "

Francois Nars

Feel Good

Makeup

Relationship

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" I can't remember the first time, but I've worked with supermodels almost from day one. "

" It was never in my mind to be famous. "

" I photographed Alek Wek. She was amazing, and nobody knew about her then. It was a really strong photograph of her. "

" It really has stayed practically the same. It wasn't like I used to do wild punk make-up: no, I always had the same vision. "

" I really wanted to have a different approach of beauty because when I came to America, they were still heavily, heavily plastic. The ads were so heavily retouched. "

" In this world, you do your job, a good job, and that's what counts. "

" We are not afraid to be a bit different, to make shades that are bold. "

" I chose makeup over photography because there was something very sensual about makeup that I loved. But photography was always in the back of my mind. That was always something that I was very connected with: looking at magazines, enjoying photography, and then taking pictures myself when I was a kid. "

" I love so much the models from the '60s and the '70s. They were extremely professional, great models who knew how to work the camera so well and loved fashion and had a great sense of style. "

" I always had a vision about beauty in general, so probably that's what really drove me into that direction of creating a makeup brand. "

Francois Nars

Beauty

Makeup

" Women are being more experimental with eye color. "

Francois Nars

Color

Women

" I like beauty to be a bit edgy, not typical. For me, the only rule is looking good. "

" Wearing colourful eyeliner in a graphic shape is the epitome of make-up as an accessory. "

" I made contours and all that, but in real life, you have to be very careful with that because you can go out in the street and look terrible. All those girls who show how to do contour, they do it quite well, but they're like makeup artists. They're in artificial light. "

" I'm not so interested in perfect, plastic beauty, and I think it translates in the girls I've shot over the years for Nars, from Guinevere to Iris to Mariacarla. I love those girls. I love the more interesting faces, with maybe a strange nose, not just the Texan blonde. By picking those girls, I think it's changed what I've seen in other campaigns. "

" It was the early Seventies, and I discovered makeup by going through my mother's fashion magazines. I fell in love with the photos, the models, the fashion. "

" I was spoiled growing up in the 1970s because magazines were publishing the photographs of Helmut Newton and Guy Bourdin without compromise. You really felt that sense of freedom through their images. "

" From the start, I used a different kind of girl in Nars campaign images. My choice to use models of colour such as Alek Wek, Naomi Campbell and Karen Park Goude was absolutely a deliberate one. I felt that makeup was universal and should apply to everybody. "

" Sometimes people are very not sure of themselves, so you really have to give them that confidence. Even models - they need to warm up sometimes on photo shoots. "

" I think everyone deserves to look better and to look good. "

" I love the dramatic idea of having nothing on. "

" Was I a businessman to start with? I'm not sure. I mean, that comes slowly, when you start having the products out. But at the same time, I was very determined. I knew that I had to make it work. I had no choice. "

" I love to collaborate with artists, like Guy Bourdin and Steven Klein, who don't have any boundaries. "

" True icons are larger than life, unforgettable with an elegance that's mesmerizingly timeless. "

" You can look glamorous even if you're a housewife, any job you have. "

" Sometimes I'm attracted to more odd girls with stronger faces and features or a softer beauty with a lot of character. "

" My mother never wore much make-up, and she was a kind of natural beauty; she knew just how to enhance what she had. "

" I loved working with Avedon. "

Francois Nars

Working

Loved

" I didn't want to create a makeup line for one ethnic group; it had to be multi-ethnic. To me, beauty is beauty. It doesn't matter to me what colour the skin is. "

" I've always loved the way movie stars in the Forties looked when they were off set. Shot poolside or at their home, they always wore a matte red lipstick with practically no foundation - it was how they wore makeup in real life. "