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" In business, when you can meet an unmet need that is this primal, even meeting it in a superficial way can create a multi-billion-dollar business - e.g., the chat rooms in AOL when it first came out, or the lounges in Starbucks, or the billion people who are on Facebook - even though these are hardly the most intimate of life experiences. "

Dean Ornish

Business

You

Meeting

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" Curious patients are more receptive to new ideas, and those who engage their health practitioners in a dialogue are much more likely to adhere to these recommendations. "

" I grew up in Texas, eating meat five times a day, and I liked meat. But I began being a vegetarian when I was 19 because I found that I felt better. "

Dean Ornish

Meat

Texas

" If you're at high risk or are trying to reverse heart disease or prevent the recurrence of cancer, you probably need to make bigger changes in diet and lifestyle than someone who just wants to lose a few pounds and is otherwise healthy. If you just want to lower your cholesterol, weight or blood pressure, begin by making moderate changes. "

" Educators and school personnel work on the front lines of childhood obesity, but every day they face the challenges of budget cuts, mandated tests, rushed lunch periods, and a decrease in time for physical activity. "

" In general, losing weight is a good thing for those who are overweight, but it's important to lose weight in a way that enhances your health rather than one that may compromise it. "

" We all know we're going to die one day, but who wants to think about it? What's sustainable is joy, pleasure and freedom. "

" Lifestyle changes may help reduce risk, but no study has shown that lifestyle changes alone can eliminate the risk of breast cancer, especially in those carrying the BRCA mutation. "

" Joy of living is sustainable; fear of dying is not. "

" In 2010, I consulted with President Clinton after his bypass grafts occluded and encouraged him to make healthy lifestyle changes including a whole-foods, plant-based diet low in refined carbohydrates. "

" If you're with a close friend, your anger may raise his blood pressure as well as your own, whereas loving feelings may lower blood pressure in both of you. "

" Meditation is the practice of giving something your full attention and awareness. When I eat a truffle, for example, I focus fully on it and involve as many of my senses as possible. "

" Concepts such as 'risk factor modification' and 'prevention' are often considered boring and they may not initiate or sustain the levels of motivation needed to make and maintain comprehensive lifestyle changes. "

" If you go on a diet and feel constrained, you are more likely to drop it. But if you see your food choices each day as part of a spectrum, then you are more likely to feel free and empowered. "

" I appreciate the power of a White House bully pulpit - but kids listen and learn primarily from other kids. If your son's friend tells him that the apple is better than the fries, he's more likely to listen. "

" With everything that you can imagine at our fingertips, many of the social interactions that help tie people together in a community have faded away. Are communities traditionally built on relationships, trust and familiarity a thing of the past? "

" If we are going to find sustainable ways of dealing with global warming, we have to base it on love and feeling good, not fear and loathing. If it's fun, then it's sustainable. "

" Let's all be more humble about the evidence behind medical advice but also respect the challenges to providing accessible lifestyle guidance. "

" When you grow up in an extended family, or in a stable neighborhood with two or three generations of families who live there, you feel seen. Not just the good things you've done, the stuff you put on your resume. You know they've seen you in your dark times, when you've messed up - but they're still there. "

" When it's good business to make healthier food, then it becomes sustainable. "

" There is often a simplistic view that HDL is good, so that anything that raises HDL is good for you, and anything that lowers it is bad for you. Nothing could be farther from the truth. "

" The need for love and intimacy is a fundamental human need, as primal as the need for food, water, and air. "

" Knowing that changing lifestyle changes our genes is often very motivating - not to blame, but to empower. "

" Although many people believe that the primary emphasis of my work is about diet, it's not. What we eat is important, of course, but what comes out of our mouth may be more important than what goes into it. "

" In our experience, when people make comprehensive lifestyle changes, they usually can reduce or discontinue medications such as cholesterol-lowering drugs, anti-hypertensives, beta-blockers, ACE inhibitors, nitrates, insulin, and so on. "

" Anything that takes you out of the context of being separate is healing. Anything that takes you out of the context of separateness is intimacy. "

" Small changes in diet don't have much effect on preventing coronary heart disease and cancer. But bigger changes in diet and lifestyle may prevent heart attacks in almost everyone. "

" An educated patient is empowered; thus, more likely to become healthy. "

Dean Ornish

Healthy

Become

" The choices you make each day in your diet and lifestyle have a direct influence on how your genetic predisposition is expressed - for better and for worse. You're only as old as your genes, but how your genes are expressed may be modified by exercise, diet and lifestyle choices much more than had previously been believed - and more quickly. "

" I've found that if I tell somebody 'Eat this and don't do that,' it's not only not helpful, it's counterproductive because even more than being healthy, we want to feel free and in control, and as soon as somebody tells us to do something, there's a tendency to do just the opposite. "