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" Microtargeting, as its name implies, is a way to identify small but crucial groups of voters who might be won over to a given side, and which messages would do the trick. "

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" After a few days with the iPhone X, I can begin to make out its themes. It's a step towards fading the actual physical manifestation of technology into a mist where it's just there - a phone that's 'all screen,' one that turns on simply by seeing you, one that removes the mechanics of buttons and charging cables. "

Steven Levy

You

Technology

Step

" We might enjoy essays, TED talks, and even Facebook posts bemoaning our dependency on tech, but judging by our enthusiastic adoption of these services, we're all in. "

" In the history of U.S. elections, the fall of 2000 is notorious for the debacle that occurred in the country's attempt to elect a president that year. "

" Just as the cable revolution overturned broadcast, the net is destined to become the dominant mode of video, both in terms of transit and programming. "

" Every great device, gadget, electric car, and robot would be even greater if batteries didn't suck so badly. "

" With the iPod - Apple's first successful stab at market dominance - Apple had begun with a high price but quickly dropped it. "

" If you're 19, you don't know what can't be done. "

" Who wants to broadcast the news that he's bought a can of Sprite? And who wants to see that on a News Feed? "

Steven Levy

Who

News

" The myth of the peachfuzz billionaire has emerged. This new Horatio Alger typically launches his first start-up in middle school, and somewhere between the campus computer-science lab and a move to Palo Alto hacks up a Web site where users provide fun or useful content. "

" The vast majority of Americans perform sophisticated digital tasks on a daily basis. Grandmas and grandpas e-mail digital photos of their cruise trip and IM their kids in school. So a politician admitting that he or she can't bother to learn those things indicates a horse-and-buggy mentality. "

" Apple's iPod success led them to believe an even bigger breakthrough was possible with the iPhone. In some respects, the iPhone hype overwhelmed even Apple. "

" This paradox of vision - the genius of youthful ignorance - is nothing new. Had Bill Gates not been in diapers in the early days of computer software, he might have understood that there could never be a market for consumer software - but the 19-year-old Gates went ahead and cofounded Microsoft. "

" We were promised a society of philosophers. But the Blogosphere is looking more and more like a nation of ankle-biters. "

Steven Levy

Nation

" To political technocrats, 2008 marks the maturation of 'microtargeting' - a technique that, if things are as close in November as expected, may well affect who takes the White House. "

" Normally, my digital peregrinations take me to destinations like Facebook, YouTube, and boingboing.net. "

Steven Levy

Digital

Facebook

" Every year, I come to TED prepared to roll my eyes a lot at the beginning, but knowing that at some point in the intellectual marathon, my brain will buckle to the cascade of ideas and bend to the painstakingly rehearsed presentations. "

" No one in Silicon Valley loves virtual reality or believes in its future as much as Clay Bavor. "

" Everyone in the tech business, from Kleiner Perkins venture capitalist John Doerr on down, says that the ruination of the industry, if not the entire country, will come from the inability to hire more brainiacs from countries like China and India. "

" I think that the most beautiful thing lately hasn't been in hardware or software per se but collaboration - the idea behind Napster, which uses the distributed power of the Internet as its engine. "

" The iPod Shuffle was something unique for Apple: a device stripped down to a single function. "

" Amazon is definitely serious about delivering its goods by an autonomous air force. "

" When superpower countries like the United States and the former Soviet Union contemplated moving their conflicts to outer space, there was justifiable fear and dread. "

Steven Levy

Outer Space

Fear

" Technology writers are seldom subject to frenzied, Beatlemania-esque paroxysms of public attention. June 29, 2007, was the exception. I was in the wrong place - Apple's Fifth Avenue store in Manhattan - with the right device. The iPhone. "

" How do you show off the most anticipated product in years? That was my dilemma with the iPhone X. Since my unit was one of the first few released into the wild, it naturally drew a lot of curiosity when I pulled it out of my pocket and gave it a dewy-eyed glance to wake it from slumber. "

" Two thoughts occur to just about any parent whose child is about to enter college. The first is, 'I can't believe how quickly the years have gone by.' The second: 'I can't believe how much it costs.' As one of those parents, I did my best to get past the disturbing first thought and tried to calm my churning stomach while dealing with the second. "

" Though the first iPhone was expensive, it was such a refreshing new product that early users flocked to it. "

" There has never been an unexpectedly short debugging period in the history of computers. "

" I am old enough to have grown up glued to a screen offering only three alternatives, each of which was an all-powerful national network that seemed permanently ensconced in the entertainment stratosphere. "

" Fast, cheap, abundant broadband is a fantastic economic accelerator, enabling breakout businesses and kick-starting new industries. "

" Just as we have what used to be supercomputers in our pockets, our homes now require the telecommunications infrastructure of a small city. "