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" My favorite thing to do with my iPod was to shuffle my entire music collection and marvel at what songs came next. Sometimes the segues would be so perfect that it seemed a genius deejay was behind the wheel. "

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" Barack Obama was a president who understood not only how technology could transform the way government services worked but also technology itself. He got it. "

Steven Levy

President

Technology

Way

" To political technocrats, 2008 marks the maturation of 'microtargeting' - a technique that, if things are as close in November as expected, may well affect who takes the White House. "

" Microtargeting, as its name implies, is a way to identify small but crucial groups of voters who might be won over to a given side, and which messages would do the trick. "

" Because Facebook can't exist without AI, it needs all its engineers to build with it. "

Steven Levy

Build

Engineers

" Technology writers are seldom subject to frenzied, Beatlemania-esque paroxysms of public attention. June 29, 2007, was the exception. I was in the wrong place - Apple's Fifth Avenue store in Manhattan - with the right device. The iPhone. "

" All through the 1980s, Apple kept its prices high. There were many reasons Microsoft's much bigger user base managed to resist moving to the GUI - but price was high among them. "

" The myth of the peachfuzz billionaire has emerged. This new Horatio Alger typically launches his first start-up in middle school, and somewhere between the campus computer-science lab and a move to Palo Alto hacks up a Web site where users provide fun or useful content. "

" The iPhone was such a phenomenon that even the humble journalists chosen for an early look were thrust into a spotlight. "

" Since the iPhone, the most transformative products have not been gadgets but services. Facebook, Twitter, and Snapchat have changed lives, but they didn't launch to massive fanfare. "

" This paradox of vision - the genius of youthful ignorance - is nothing new. Had Bill Gates not been in diapers in the early days of computer software, he might have understood that there could never be a market for consumer software - but the 19-year-old Gates went ahead and cofounded Microsoft. "

" Everyone in the tech business, from Kleiner Perkins venture capitalist John Doerr on down, says that the ruination of the industry, if not the entire country, will come from the inability to hire more brainiacs from countries like China and India. "

" Two thoughts occur to just about any parent whose child is about to enter college. The first is, 'I can't believe how quickly the years have gone by.' The second: 'I can't believe how much it costs.' As one of those parents, I did my best to get past the disturbing first thought and tried to calm my churning stomach while dealing with the second. "

" Who wants to broadcast the news that he's bought a can of Sprite? And who wants to see that on a News Feed? "

Steven Levy

Who

News

" Facebook takes it as a core truth that sharing and connecting is a force that will improve the world. "

" Every year, I come to TED prepared to roll my eyes a lot at the beginning, but knowing that at some point in the intellectual marathon, my brain will buckle to the cascade of ideas and bend to the painstakingly rehearsed presentations. "

" Is it possible for Apple or anyone else to rule in the mobile realm the way Microsoft did on the desktop? The way to do this is to go mass-market with a device that can do anything the others can do. "

Steven Levy

Apple

Possible

" If you're 19, you don't know what can't be done. "

" No one in Silicon Valley loves virtual reality or believes in its future as much as Clay Bavor. "

" As technology tries to maintain its dizzying ascent, one dead weight has kept its altitude in check: the battery. "

" Wifi was never supposed to be a big thing and certainly not a thing that would become as vital to a home as indoor plumbing. "

" Computer technology is so built into our lives that it's part of the surround of every artist. "

" As an open system, Android is not under the tight control of its creator, Google. "

" We might enjoy essays, TED talks, and even Facebook posts bemoaning our dependency on tech, but judging by our enthusiastic adoption of these services, we're all in. "

" Every great device, gadget, electric car, and robot would be even greater if batteries didn't suck so badly. "

" The iPod Shuffle was something unique for Apple: a device stripped down to a single function. "

" It's almost impossible to totally eliminate terrible content in a huge open network. "

" The rush into scripted video by tech giants is going to accelerate an evolution of entertainment that's already underway. We're already moving away from the idea that drama is a 60-minute exercise with four bathroom breaks. "

" Facebook has never been shy about its ambitions. "

" Even though chess isn't the toughest thing that computers will tackle for centuries, it stood as a handy symbol for human intelligence. No matter what human-like feat computers perform in the future, the Deep Blue match demands an indelible dot on all timelines of AI progress. "

" Normally, my digital peregrinations take me to destinations like Facebook, YouTube, and boingboing.net. "

Steven Levy

Digital

Facebook