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" What made the days leading up to the iPhone launch even crazier was that Apple had pulled off the greatest disappearing act in tech promotion history. In January 2007, Jobs announced the long-awaited iPhone. But somewhere that winter, the iPhone vanished. "

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" For many years, when people described how the Internet worked - whether they were talking about shopping, communicating, or starting a business there - they inevitably invoked a single metaphor. The Internet, said just about everybody, was a contemporary incarnation of the wild, wild West. "

Steven Levy

Shopping

People

Business

" Since the iPhone, the most transformative products have not been gadgets but services. Facebook, Twitter, and Snapchat have changed lives, but they didn't launch to massive fanfare. "

" As an open system, Android is not under the tight control of its creator, Google. "

" Barack Obama was a president who understood not only how technology could transform the way government services worked but also technology itself. He got it. "

" Who wants to broadcast the news that he's bought a can of Sprite? And who wants to see that on a News Feed? "

Steven Levy

Who

News

" All through the 1980s, Apple kept its prices high. There were many reasons Microsoft's much bigger user base managed to resist moving to the GUI - but price was high among them. "

" Just as the cable revolution overturned broadcast, the net is destined to become the dominant mode of video, both in terms of transit and programming. "

" Two thoughts occur to just about any parent whose child is about to enter college. The first is, 'I can't believe how quickly the years have gone by.' The second: 'I can't believe how much it costs.' As one of those parents, I did my best to get past the disturbing first thought and tried to calm my churning stomach while dealing with the second. "

" Facebook has never been shy about its ambitions. "

" The fact that biological, or 'natural' rules might help in the creation of a computer generated work of art is interesting, but even a wonderful work of art made in this fashion isn't the same as a person, with all his or her experiences and emotions involved, making art. "

" Generally, TED speakers are believers in the scientific method. "

" This paradox of vision - the genius of youthful ignorance - is nothing new. Had Bill Gates not been in diapers in the early days of computer software, he might have understood that there could never be a market for consumer software - but the 19-year-old Gates went ahead and cofounded Microsoft. "

" Our chips keep getting faster, and our data rates keep climbing, but at the end of the day - or worse, by mid-afternoon - those power meters on our screens inevitably turn to red. "

" Right after the keynote in which Steve Jobs introduced the iPod Shuffle, I went backstage with one question in mind: What makes an iPod an iPod? By then - January 11, 2005 - I had staked my own claim to iPod expertise, having written a 'Newsweek' cover story about Apple's transformational music player, and I was writing a book on it. "

" There has never been an unexpectedly short debugging period in the history of computers. "

" Everyone in the tech business, from Kleiner Perkins venture capitalist John Doerr on down, says that the ruination of the industry, if not the entire country, will come from the inability to hire more brainiacs from countries like China and India. "

" It's almost impossible to totally eliminate terrible content in a huge open network. "

" No one in Silicon Valley loves virtual reality or believes in its future as much as Clay Bavor. "

" We were promised a society of philosophers. But the Blogosphere is looking more and more like a nation of ankle-biters. "

Steven Levy

Nation

" The vast majority of Americans perform sophisticated digital tasks on a daily basis. Grandmas and grandpas e-mail digital photos of their cruise trip and IM their kids in school. So a politician admitting that he or she can't bother to learn those things indicates a horse-and-buggy mentality. "

" Twitter provides a platform that allows anyone on the planet - from a political activist in the Middle East to an intemperate golfer in the White House - to broadcast his or her thoughts. "

" Computer technology is so built into our lives that it's part of the surround of every artist. "

" Because Facebook can't exist without AI, it needs all its engineers to build with it. "

Steven Levy

Build

Engineers

" As technology tries to maintain its dizzying ascent, one dead weight has kept its altitude in check: the battery. "

" We might enjoy essays, TED talks, and even Facebook posts bemoaning our dependency on tech, but judging by our enthusiastic adoption of these services, we're all in. "

" Even though chess isn't the toughest thing that computers will tackle for centuries, it stood as a handy symbol for human intelligence. No matter what human-like feat computers perform in the future, the Deep Blue match demands an indelible dot on all timelines of AI progress. "

" Every year, I come to TED prepared to roll my eyes a lot at the beginning, but knowing that at some point in the intellectual marathon, my brain will buckle to the cascade of ideas and bend to the painstakingly rehearsed presentations. "

" After a few days with the iPhone X, I can begin to make out its themes. It's a step towards fading the actual physical manifestation of technology into a mist where it's just there - a phone that's 'all screen,' one that turns on simply by seeing you, one that removes the mechanics of buttons and charging cables. "

" The iPhone was such a phenomenon that even the humble journalists chosen for an early look were thrust into a spotlight. "

" Though the first iPhone was expensive, it was such a refreshing new product that early users flocked to it. "