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" The computer has played a role in destroying creativity with the Photoshop. Everybody thinks they're a designer. "
George Lois
Role
Photoshop
Everybody
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" If you're working, and you're not trying to be great, give up. "
George Lois
Working
Give
Great
" Doyle Dane Bernbach was a great, great agency when I got there. There was an arrogance that everyone had, but it was a closed club. I was a guy who worked a little differently. Edgier. More punch-in-the-mouth. "
George Lois
Arrogance
Great
Everyone
" I talk to all the creative directors today, and they take me aside, and they say, 'You know, it must have been great back in those days when you could do anything you wanted.' I say, 'Huh? Excuse me?' I mean, we fought. In the '60s and '70s, you fought wars with clients, and you have to continue fighting wars to do great work. "
George Lois
Work
Today
Great
" Nothing great can come of more than three people in a room. If you had 10 incredibly bright people, nothing would come out of it. "
George Lois
People
More
Great
" I've done truth to power all my life. It's got me into trouble, but who cares? "
George Lois
My Life
Power
Done
" With the way I worked, a client can give me everything they know about something, and then I go away and come back with advertising that knocks them out of their chair. They finally understand what kind of a company they are. "
George Lois
Me
Advertising
Back
" My concern has always been with creating images that catch people's eyes, penetrate their minds, warm their hearts and cause them to act. "
George Lois
People
Always
Creating
" Nobody should force you to do a bad piece of work in your whole life - no client, no creative director, nobody. The job isn't to please the client; the job is to produce something for the client that makes them incredibly successful. "
George Lois
Job
Bad
Creative
" Great advertising, in and of itself, becomes a benefit of the product. "
George Lois
Product
Benefit
Advertising
" I look in the mirror, and I work with the brightest person I know. "
George Lois
Person
Work
Mirror
" I don't design. I get what I think is a big idea, and I put the idea down. I'm not a designer. I'm a communicator. "
George Lois
Down
Design
Big
" Trends can tyrannize; trends are traps. In any creative industry, the fact that others are moving in a certain direction is always proof positive, at least to me, that a new direction is the only direction. "
George Lois
Direction
Creative
Moving
" When you think of a brand, you should immediately understand it from the advertising attitude, from the words and visuals. "
George Lois
Words
Advertising
Attitude
" You don't create a magazine for your readers. You don't take a poll, you know, like the politicians do, and find out what they're thinking and what they want... You're supposed to be telling people what the hell you think is exciting and dynamic and thought-provoking, and do it - and do it your way. "
George Lois
Thinking
You
People
" The whole area of creativity is constipated and frightened. "
George Lois
Area
Frightened
Whole
" I may have destroyed world culture, but MTV wouldn't exist today if it wasn't for me. "
George Lois
Me
Culture
May
" Ad agencies do all kinds of market research that ask people what they think they want, and instead, you should be creating things that you want. If you do something and you get it, the rest of the world will get it, too. Trust your own instincts, your own intellect, and your own sense of humor. "
George Lois
Trust
Think
Rest
" If you work with convictions, people have got to listen to you. "
George Lois
Work
Listen
Got
" I had a fistfight with every kid on my block. I got about fifteen broken noses to prove it. Part of it was also because I was always drawing, and I always had an artist portfolio with me. But I was a tough kid. I won their respect. "
George Lois
Respect
Kid
Me
" The 1960s was a heroic age in the history of the art of communication - the audacious movers and shakers of those times bear no resemblance to the cast of characters in 'Mad Men.' "
George Lois
Men
Communication
Art
" There's no such thing as a cautious creative. "
George Lois
Cautious
Creative
Thing
" Museums are custodians of epiphanies, and these epiphanies enter the central nervous system and deep recesses of the mind. "
George Lois
Nervous
System
Deep
" From the time I was three or four years old, I drew all the time. Drew all the time, every second. "
George Lois
Years
Four
Old
" If somebody says to you, 'MTV,' you think of Mick Jagger on a phone screaming at that phone: 'I want my MTV.' That, to me, was always the epitome of great advertising. "
George Lois
Advertising
Think
Me
" The producers of 'Mad Men,' you know, think I hate their show, which is true. "
George Lois
Men
Hate
Know
" Because advertising and marketing is an art, the solution to each new problem or challenge should begin with a blank canvas and an open mind, not with the nervous borrowings of other people's mediocrities. That's precisely what 'trends' are - a search for something 'safe' - and why a reliance on them leads to oblivion. "
George Lois
Art
Challenge
Problem
" I'm sounding like an old fart talking about how bad advertising is today, but it's true. Advertising sucks. Guys like me and Bob Gage and certainly Bill Bernbach and two or three other guys, we exemplified and led the creative revolution. "
George Lois
Creative
Advertising
Revolution
" When I teach classes at the School of Visual Arts,, I'll ask the students, 'How many of you have been to a museum this year?' Nobody raises their hand and I go into a tirade. If you want to do something sharp and innovative, you have to know what went on before. "
George Lois
Know
Nobody
Museum
" People say I'm the original Don Draper. I'm not Don Draper. "
George Lois
Say
People Say
Original
" If you think people are dumb, you'll spend a lifetime doing dumb work. "
George Lois
Work
Doing
People