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" I don't hate my voice. I'm just not an Adele. "
Shura
Hate
Voice
Just
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" The first time I shared music was on Myspace. Then SoundCloud came along. The difference with SoundCloud is that people can comment on stuff, which was more frightening but also way more fun - especially if they liked it. "
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" It's just as important - if not more important - to take the praise with a pinch of salt, just as you do the criticism. "
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" I love scarves and hats and coats. I love it. "
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" I started playing when I was about 13, mainly because Dad had guitars lying around the house. My dad taught me my first three chords, and I taught myself from there. "
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" Sometimes we feel like we're only interacting with what's already happening; we don't actually affect anything - sometimes I feel like that, anyway. "
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" A lot of people think I popped out of some pink cloud fully formed, ready for action, but I've been putting songs on SoundCloud since I was 16. Five people would listen and like them. I never had any expectations for myself. "
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" My dad used to do a lot of music when he was young, so he had an 8-track MiniDisc recorder, and when he realized that I was getting on with it, he brought it upstairs to my room and showed me how to record and how, once you finished eight tracks, you can cut it down to two and have another six tracks to play with. "
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" People like Prince or Madonna, they're kind of superhuman. You can't imagine them burning their toast, and there's something really exciting about that. "
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" I found my own voice slowly. I don't do big tricks like Mariah Carey, so I've found this weird way of singing that works for me. "
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" Do stuff that is true to your own experiences. "
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" I've had relationships before where you break up, and you think you're going to die, and then you realise you're definitely not going to die, and actually, you're probably better off without them. "
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" It is important that you're out, and it is important that you're visible. "
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" I want to explore my boundaries. I want to push myself and go right to the edge of what I am capable of. I don't want to ever be comfortable. "
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" It was never like I had to go, 'I am gay.' Slowly, almost by osmosis, by the way I was behaving, it became obvious and accepted. "
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" I was obsessed with 'The Lion King' as a kid, and I really wanted to go work in an animal sanctuary and have my Lara Croft moment. "
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" For me, one song is not enough to be in a person's world. I need to be in their world for 40 minutes; I want to fully experience it and immerse myself. "
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" The hardest thing is having to do selfies even when you're on your period and you're queuing at Superdrug to get ibuprofen. That's when I'm like, 'You know what? I don't feel like Shura today.' "
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Today
" With 'White Light,' I had just finished watching 'Under the Skin' and was really obsessed with the idea of science fiction presented as normality. "
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" Some of the best songs are love songs. They're things that we all go through, and when we're going through it, we think that we're the only person in the world going through that. Having that music there sort of reminds you that you're not alone. It happens to me, too, as a music fan. "
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" There are two ways of dealing with being odd. One is to really try and conform, and the other is to do the opposite and really make a thing out of it. At school, it wasn't that I was bullied, but everyone was very aware that I was different. I was kind of the token weird person that people accepted into their group, almost like an accessory. "
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" A lot of people start by learning other people's songs, but the idea of singing someone else's music didn't excite me. I just wanted to write my own. It was really bad to begin with. It's improved slightly since. "
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" 'What's It Gonna Be?' is about having a massive crush on someone, so it made sense to go back where - to school, where it all began. But it was important for us to explore those archetypal characters - The Jock, The Nerd, The Dork, The Popular Kid - and then flip expectations. "
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" I suffer from imposter syndrome all the time. Even if I'm just at a party, I'm thinking people are going to find out that I'm really boring. "
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Time
" Perhaps a young boy or girl, after watching my video, can go, 'Maybe I don't have to be embarrassed. Maybe I can come out at school, maybe I can tell my best friend... and maybe I don't have to be afraid anymore.' "
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