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" Done right, a performance review is one of the best opportunities to encourage and support high performers and constructively improve your middle- and lower-tier workers. "
Kathryn Minshew
Done
Best
Support
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" Most weeks, I work 100-plus hours on TheMuse.com. There are definitions of 'work-life balance' that would say I have none. "
Kathryn Minshew
Would
Most
Say
" When I was still a bright-eyed McKinsey consultant, I remember hitting a point where I didn't know what to do next, and someone gave me the book, 'How Remarkable Women Lead,' and I read it and scribbled in it, and it felt like a guide in helping me figure out my career. "
Kathryn Minshew
Career
Me
Remember
" I probably have a small number of people that are consistently advisors and mentors, but I'm much more likely to have a broader array of... almost like an unofficial board of advisors, where I know that certain people are going to be good for certain types of topics. "
Kathryn Minshew
More
People
Mentors
" I'm an entrepreneur, so I've got to be ruthless about 'me' time if I want to have any left to myself! I make myself leave the office by 8 or 9 P.M. most nights, even if I do curl up with my laptop and a glass of wine at home to get through email. "
Kathryn Minshew
Home
Me
Myself
" The idea for The Muse came from my own life, from a product that I wanted but couldn't find anywhere. Sometimes when you see a need for something in your own life and you can't get it, you feel crazy enough to make it happen yourself. "
Kathryn Minshew
Make It Happen
Life
Yourself
" I always encourage people to learn the basics and nail the basics. Take the time to customize your resume and cover letter to reflect your qualifications, your research on the specific company and position, and how you believe you can add value. "
Kathryn Minshew
Research
Value
Believe
" For almost the first year of The Muse's life, I would do 5 to 8 networking events a week. And I don't necessarily think that's the right path for everyone, but I realized that as an entrepreneur, one of my strengths was finding the right people who could help us. I didn't come into startups with any network. "
Kathryn Minshew
Week
Life
Think
" Launching a start-up, you need to get a lot done quickly. Every day is different. Everyone pitches in with everything. It's easy for the founding team to say, 'We're flexible. We all help out with everything!' But when it comes to making decisions - that flexibility can spell inefficiency and disaster. "
Kathryn Minshew
Day
Decisions
Easy
" Don't let that nagging fear - that feeling that being different automatically qualifies you as being wrong - eat away at you. "
Kathryn Minshew
Eat
You
Feeling
" Get your product in front of actual, living, breathing strangers. Your college roommate's approval does not mean there's market demand. "
Kathryn Minshew
Strangers
Breathing
College
" Being able to hear someone say, 'I found an incredible job on The Muse,' or 'It gave me courage to make a career change,' that's the motivating factor. "
Kathryn Minshew
Courage
Say
Me
" So many of my rookie mistakes could have been avoided by first-hand exposure to other, more experienced technology entrepreneurs. "
Kathryn Minshew
Mistakes
Technology
Rookie
" As you move through the application process, keep refining the way you present yourself. Like any skill, you'll only get better with practice, and you'll only hurt yourself if you get discouraged too early. This is one race that's definitely a marathon, not a sprint. "
Kathryn Minshew
Practice
Hurt
Marathon
" The first time you meet someone, they're a new acquaintance, the second time you have a bit of an understanding, and the third time you meet them, you're old hats. "
Kathryn Minshew
Time
Someone
Meet
" I am a big advocate for having an open discussion about team norms and preferences. At The Muse, some of us like to start working at 7:30 A.M. Others focus best from 10 P.M. to 2 A.M. Create a culture where it's acceptable not to be working when someone else is working. "
Kathryn Minshew
Start
Best
I Am
" Starting with the values that feel authentic to who you are can serve as a compass to find more meaningful, fulfilling work. "
Kathryn Minshew
Find
Feel
Compass
" Sure, you're an intelligent and highly capable individual, and you are learning a lot on the fly as you build your company. But you also need to come to terms with the fact that there are things you have chosen not to be an expert in. "
Kathryn Minshew
Intelligent
Learning
Need
" When you start a new company, you have to do it all. Yes, all of it. "
Kathryn Minshew
Start
Yes
You
" One of the top causes of startup death - right after cofounder problems - is building something no one wants. "
Kathryn Minshew
Building
Right
Death
" If you're able to arrange a trial period with a new hire, do it. It will give both of you a chance to make sure the position is a good fit - and can help you avoid being in the awkward situation of wanting to fire someone three or four weeks in. "
Kathryn Minshew
You
Good
Fire
" Millennials can be very hardworking, but it's easier to tell the story of the ones who are entitled. "
Kathryn Minshew
Entitled
Millennials
Who
" It's not just hours and pay that are important anymore. People want to know what the company is like, what the culture is. "
Kathryn Minshew
Culture
Important
Know
" Thinking big is only one part of being a successful entrepreneur. "
Kathryn Minshew
Entrepreneur
Thinking
Successful
" Every generation brings something new to the workplace, and millennials are no exception. As a group, they tend to be highly educated, love to learn, and grew up with the Internet and digital tools in a way that can be highly useful when leveraged properly. "
Kathryn Minshew
Generation
Tools
Group
" For those working menial jobs or putting in 100-hour weeks for corporations, the lure of starting your own business can seem like a great way to get more flexibility, upside, and ownership. "
Kathryn Minshew
Way
Ownership
Own
" Networking doesn't have to be all about talking shop over appetizers and bad chardonnay - do it in a way that works for you. "
Kathryn Minshew
Way
Bad
Networking
" Take the time to match your application to the company and the role you're applying for. Even if it means you're sending out fewer applications overall, I think that can be really powerful. "
Kathryn Minshew
Time
You
Think
" Employers are looking for individuals who can tell a story about what they bring to a particular company, and people with an understanding of that have a much better chance of getting to where they want to go. "
Kathryn Minshew
Better
Chance
People
" We knew when we started the Daily Muse, we wanted a recruiting-focused business model rather than an advertising-focused one. We felt like publishers were being forced to go to more and more extreme lengths to monetize through advertising. "
Kathryn Minshew
Daily
Muse
Business
" Keeping a 'CEO blog' or 'founder's blog' can be a great platform for engaging your users in a nontraditional way, reaching people outside of your product pitch and building rapport without selling them anything except a belief in your ideas. "
Kathryn Minshew
Belief
Building
Great