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" Take the time to match your application to the company and the role you're applying for. Even if it means you're sending out fewer applications overall, I think that can be really powerful. "

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" So many of my rookie mistakes could have been avoided by first-hand exposure to other, more experienced technology entrepreneurs. "

Kathryn Minshew

Mistakes

Technology

Rookie

" The Muse should be a trusted destination for answers. A hand when you need one. Someone to talk you through tough decisions or situations. A starting point. "

" We spend a lot of time on Skype and other video interviews, and it's funny how many people will prepare for a Skype interview by wearing a formal suit jacket with pajama pants on the bottom. Then suddenly, someone is at the door, and you have to get up, and you realize you're wearing reindeer boxers. Just put pants on. "

" I tend to find you have to be fairly vulnerable to get something... to get a perspective worth having. Which can be controversial. But I find telling someone what you're thinking about, what you want, and what you're afraid of can often help them give guidance. "

" Sure, it's fun to chat with people with interesting backgrounds who seem to have a passion for your company. But a job interview is not a friendly chat. You need to determine whether candidates, can they really do the job. So ask them to prove it. "

" I had been a veteran of pretty challenging job searches, so I knew firsthand how frustrating, confusing, and demoralizing the job search process can be. Even after you get a job, many people join companies and discover in the first couple weeks that they aren't a good match with the personality and values of the company. "

" My first company failed completely. And it failed at about ten months old. I had about 12 months of savings, so when it failed I was thinking: 'Do I go back to work?' And at that point I believed so deeply in what I was doing that I couldn't imagine anything else other than trying to make this business work. "

" Being able to hear someone say, 'I found an incredible job on The Muse,' or 'It gave me courage to make a career change,' that's the motivating factor. "

Kathryn Minshew

Courage

Say

" Slouching or leaning back may send the wrong signals. When you sit down for a formal interview, lean forward to show interest and active listening. "

" One classic mistake is when people give the impression that they just want a job, not this job or this company in particular. From a hiring manager's perspective, you're looking for someone who is excited about this role or this company. "

" Something I've learned is that when people tell me I can't do something, I immediately wonder why and then think it through. It only makes me more motivated to prove them wrong. "

Kathryn Minshew

People

Prove

" I grew up thinking that I would be an ambassador secret agent. From age 14 to right before I graduated college, I was really interested in the foreign service and the United Nations. I learned to speak French, Turkish, and all these things. "

" Work-life balance for founders doesn't look like work-life balance for everyone else. Starting a company isn't a nine-to-six job - or a nine-to-nine job, or a nine-to-midnight job. "

" Keeping a 'CEO blog' or 'founder's blog' can be a great platform for engaging your users in a nontraditional way, reaching people outside of your product pitch and building rapport without selling them anything except a belief in your ideas. "

" Every generation brings something new to the workplace, and millennials are no exception. As a group, they tend to be highly educated, love to learn, and grew up with the Internet and digital tools in a way that can be highly useful when leveraged properly. "

" The most important thing in startups is getting a product to market, as imperfect as it may be, and then iterating on it and continually making it better. A first rev of a site that has a few typos may not be perfect, but it was the start of something that I deeply believed in. "

" Employers are looking for individuals who can tell a story about what they bring to a particular company, and people with an understanding of that have a much better chance of getting to where they want to go. "

" You know, as most entrepreneurs do, that a company is only as good as its people. The hard part is actually building the team that will embody your company's culture and propel you forward. "

" Thinking big is only one part of being a successful entrepreneur. "

" It's easy to imagine that because a certain company has a prestigious reputation or everyone says it's a great place to work, that it will be the perfect fit for you. But, in reality, the search to find a career is a much more individual process. "

" There are always going to be obstacles. I think the bigger your aspirations, the larger the obstacles. "

" Ultimately, I think it takes a certain grit and determination to constantly re-prove to people that you're just as dedicated, just as determined, and just as capable as the entrepreneurs around you who may better fit the physical pattern - but on the flipside, women who succeed often become razor sharp through the process. "

" Call it nature or nurture, there are differences in how men and women approach professional conduct, and facing these issues head-on will make us all more equipped to succeed. "

" It's all too easy to forget that cultural fit is a two-way street. Yes, the candidate needs to gel well with your company's vibe and mission. But, you also need to fit in with her desires, goals, and long-term career vision. It's not a one-sided relationship. "

" I probably have a small number of people that are consistently advisors and mentors, but I'm much more likely to have a broader array of... almost like an unofficial board of advisors, where I know that certain people are going to be good for certain types of topics. "

Kathryn Minshew

People

Mentors

" I think the idea of a 'perfect job' is a myth - there are pros and cons of every position, good days and bad days, and even what most people would consider dream jobs come with their share of downsides. "

" It's fantastic to be known as a company that responds quickly to users, shares great resources and friendly banter with them over Twitter, and forges relationships on Pinterest, Facebook, and every other social media site out there. "

" We knew when we started the Daily Muse, we wanted a recruiting-focused business model rather than an advertising-focused one. We felt like publishers were being forced to go to more and more extreme lengths to monetize through advertising. "

" With clearly defined roles and a focus on communication, it's much easier to make your company come across as well-organized and on top of things - because it actually is. "

" Recruiters sometimes have their wires crossed when it comes to what Millennials really want at work. While fancy perks are great, many Millennials are more excited about growing and thriving at a company that appreciates their talent and will help them continue to learn. "