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" Let's be honest: not everybody can afford to buy £5,000 dresses, so the jewellery is a nice of way of getting the Giles product out into the world and introduce it to people not familiar with the label. QVC is a really good partner to help us do that. "

Giles Deacon

Nice

Partner

World

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" Fashion designers seem the busiest people on the planet. "

" I do like designing clothes that are - not exactly lofty but intellectual in their sexiness. "

Giles Deacon

Intellectual

Clothes

" The customer who likes to be noticed is important to us. "

" I don't design for wallflowers. "

Giles Deacon

Design

" I don't like acres of faceless girls walking. "

Giles Deacon

Faceless

Acres

" There are some great skinny girls, but it's about characters, isn't it? That's what I find attractive. People who've had interesting lives and tell you something that you don't know or are really good fun. "

" We design for a whole range of ages and body types, and we always have done. What's great about us is that the common thing that they all like is an accessible eccentricity of an accessible flamboyance, and I think the super thing about that, it isn't age-specific: you're not only dressing 25-year-olds; we're dressing women from 25 to 65+. "

" DAKS is a much more restrained silhouette, and there's a real emphasis on daywear, outerwear, and tailoring. It's more stripped-down. "

Giles Deacon

Restrained

Silhouette

" I am really looking forward to walking past people on the street wearing my clothes and know I am designing for an everyday woman. "

" I am more interested in people's attitude than someone who is a perfect face. Every time I walk the streets of London, I see someone who interests me. It doesn't matter how old they are. "

" I try to exercise three to four times a week. "

" For me, green is more about cycling than recycling. "

Giles Deacon

Cycling

" I go to contemporary galleries all around the world when I can. There's always something historical and something contemporary; those are my rock references. "

Giles Deacon

I Can

World

" The reason I wanted to work with New Look was that they wanted to stick with one designer and do lots of collections a year. "

" My mother was a housewife. My father worked in the agriculture business, but they were very encouraging about everything. When I said I wanted to do art, they were very supportive. "

" You take it very seriously when you start any project, but not everything in life ends up where you think it's going to be. "

" I've always drawn a lot. I like the idea of turning a 2-D sketch into a 3-D thing very quickly. And clothing is really good for that. "

" Why shouldn't we want everybody to have a piece of Giles in their wardrobe? "

" Cecil Beaton was Andy Warhol before Andy Warhol, really. "

" The natural world is a source of inspiration. "

" I was never one for just sitting in front of the telly. "

" It's important to offer well-thought-out pieces at lower prices. "

" I like characters in life, generally; I don't like to see a collection modelled on a homogeneous look. That terrifies me. "

Giles Deacon

See

Look

" Everybody's got a lot to their personalities. You're not just one element. There are some days you want something that can be a bit stricter or a bit more disciplined or something a bit more floaty and a bit freer. "

" People often think that the world fashion is so full of a certain pretense that it can't just be about going for something because it suits you and looks great, and it's nicely cut and is made of beautiful fabric. You know, if it has a bit of lightness and playfulness to it, then I think people just respond to that really well. "

" I had a great teacher who was really encouraging and said I should go to Central Saint Martins. So I worked my socks off, and I managed to get a place there. It was there that I developed a real love for design. "

Giles Deacon

Love

Great

" The effort you put into anything when you're a designer is 100% because it's all about what you get back out from it. "

" Anyone looking for a black cashmere sweater isn't going to come to me. "

Giles Deacon

Going

Black

" I don't really have a mentor. "

Giles Deacon

Mentor

Really

" Rooney Mara is someone I'd like to dress; we've not worked with her before and she certainly has very interesting personal style. "