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" Lightning is something which, again, we would rather avoid. "

Richard Branson

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" It's a common misconception that money is every entrepreneur's metric for success. It's not, and nor should it be. "

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" Those who know me know I'm passionate about lists, and top of my list of priorities is my family. My wife Joan and I do not consider our legacy to our children to be wealth or fame but the opportunity to pursue happiness by following their own path. "

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" Taking bold action on climate change simply makes good business sense. It's also the right thing to do for people and the planet. Setting a net-zero GHG emissions target by 2050 will drive innovation, grow jobs, build prosperity, and secure a better world for what will soon be 9 billion people. "

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" I always love going on a safari drive whenever I visit Ulusaba Private Game Reserve in South Africa. I've been fortunate to see so many incredible animals over the years, and each time, it's completely different. Following Ulusaba's pack of wild dogs is my highlight. "

Richard Branson

" Through the right people focusing on the right things, we can, in time, get on top of a lot if not most of the problems of this world. And that's what a number of us are trying to do. "

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" From a young age, I learned to focus on the things I was good at and delegate to others what I was not good at. That's how Virgin is run. Fantastic people throughout the Virgin Group run our businesses, allowing me to think creatively and strategically. "

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" At Virgin, we have always backed the power of the entrepreneur and inventor to find solutions to tricky problems. Why should climate change and the battle against carbon be any different? "

Richard Branson

" I'm a lad of the '60s. I started a magazine to try and end the Vietnam war, but it was a number of years before I had the profile, the financial resources and the time to do more. "

Richard Branson

" When hiring somebody, I never ask to see a curriculum vitae. I feel that since I didn't have one myself, it would be a bit presumptuous to ask to see anyone else's. "

Richard Branson

" Well, I think that there's a very thin dividing line between success and failure. And I think if you start a business without financial backing, you're likely to go the wrong side of that dividing line. "

Richard Branson

" It's rare for a startup to make money immediately, so you need to make sure that you have enough saved or that you have another income stream that can support you. "

Richard Branson

" The art of delegation is one of the key skills any entrepreneur must master. "

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" I read everything, but generally more fact than fiction - especially autobiographies and biographies. I've read 'Long Walk to Freedom' by Nelson Mandela at least twice on holiday. Every time, I'm totally awed by his vision, strength and forgiveness. I feel honoured to have got to know him and his wonderful wife Graca over the years. "

Richard Branson

" As more airlines consolidated and grew larger and more focused on the bottom line, flying in the U.S. became an awful experience. Despite moves to block our airline from flying, Virgin America began service in August 2007 - with the goal of making flying good again. "

Richard Branson

" I never get the accountants in before I start up a business. It's done on gut feeling, especially if I can see that they are taking the mickey out of the consumer. "

Richard Branson

" I love travelling full stop - so while I've had some harrowing instances, I never look at them negatively. Memories are made when you're travelling - not when you're chained to your desk. "

Richard Branson

" Do not be embarrassed by your failures, learn from them and start again. "

Richard Branson

" I believe in benevolent dictatorship provided I am the dictator. "

Richard Branson

" Well, the odds must be against anybody being able to fly around the world in a balloon on the first attempt. All of us who are attempting to go around the world in balloons are effectively flying in experimental craft because these craft cannot be tested. "

Richard Branson

" There's no point in starting a business unless you're going to make a dramatic difference to other people's lives. So if you've got an idea that's gonna make a big difference to other people's lives, then just get on and do it. "

Richard Branson

" I love creating hideaways. My idea is to go to the most beautiful, unspoilt places, buy the land, and make sure it is never damaged. I've always admired John D. Rockefeller, who bought up tracts of land to ensure they were left wild in perpetuity. "

Richard Branson

" When we launched a new company, I reviewed the ads and marketing materials and asked those presenting the campaign to read everything aloud to test the phrasing and concept. If I could grasp it quickly, then it passed with muster. We would get our message across only if it was understandable at first glance. "

Richard Branson

" Being a good listener is absolutely critical to being a good leader; you have to listen to the people who are on the front line. "

Richard Branson

" I don't think so, in that Virgin is already a global brand. Brands like Amazon have had to spend hundreds of millions of pounds you know, building their brands, whereas Virgin is already well-known around the world. "

Richard Branson

" Too many people measure how successful they are by how much money they make or the people that they associate with. In my opinion, true success should be measured by how happy you are. "

Richard Branson

" Back when I was in school, few people understood dyslexia and what to do for it. My teachers thought I was lazy and not very clever, and I got bored easily... thinking of all the things I could do once I left school. I couldn't always follow what was going on. "

Richard Branson

" My mother was determined to make us independent. When I was four years old, she stopped the car a few miles from our house and made me find my own way home across the fields. I got hopelessly lost. "

Richard Branson

" I've never gone into business to make money. Every Virgin product and service has been made into a reality to make a positive difference in people's lives. And by focusing on the happiness of our customers, we have been able to build a successful group of companies. "

Richard Branson

" The balloons only have one life and the only way of finding out whether they work is to attempt to fly around the world. "

Richard Branson

" I nearly failed when Virgin was in its infancy; I nearly failed in the early 1980s, and, of course, I have nearly died more than once trying to achieve a world record for boating or ballooning. But through a combination of luck and planning, both Virgin and I are still here. "

Richard Branson