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" The balloons only have one life and the only way of finding out whether they work is to attempt to fly around the world. "
Richard Branson
Life
World
Finding
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" I'm not the sort of person who gives up on things. The first time we crossed the Atlantic in the balloon, it crashed, and we went on and did the Pacific. First time we crossed the Atlantic in a boat, it sank, and we went on and got the record. So, generally speaking, we will pick ourselves up, brush ourselves down, and carry on. "
Richard Branson
Will
Down
Person
" Taking bold action on climate change simply makes good business sense. It's also the right thing to do for people and the planet. Setting a net-zero GHG emissions target by 2050 will drive innovation, grow jobs, build prosperity, and secure a better world for what will soon be 9 billion people. "
Richard Branson
Innovation
Business
Change
" I believe in benevolent dictatorship provided I am the dictator. "
Richard Branson
I Am
I Believe
Dictatorship
" On one of my last days at school, the headmaster said I would either end up in prison or become a millionaire. That was quite a startling prediction, but in some respects, he was right on both counts! "
Richard Branson
Prison
End
Right
" When we launched a new company, I reviewed the ads and marketing materials and asked those presenting the campaign to read everything aloud to test the phrasing and concept. If I could grasp it quickly, then it passed with muster. We would get our message across only if it was understandable at first glance. "
Richard Branson
Company
Test
New
" Treat failure as a lesson on how not to approach achieving a goal, and then use that learning to improve your chances of success when you try again. Failure is only the end if you decide to stop. "
Richard Branson
Success
Treat
Learning
" I suppose Virgin is an unusual brand in that I suspect we're the only 'way of life' brand in the world. We're one of maybe the top 30 best known brands in the world, yet if you look at the other 29, they all specialize in one area. Whether it's Google, Coca-Cola, Microsoft, etc., they all generally specialize in one area. "
Richard Branson
Look
You
World
" As a teenager, I went to Bali a lot, but it's a long, long way from England. Which is why, when we bought Necker Island, we made it like a mini Bali. "
Richard Branson
Like
Long
Long Way
" Although I've been living in the British Virgin Islands for some time now, I have never stopped caring passionately about the U.K. and its great people. "
Richard Branson
Great
Time
People
" I think it's quite great to set yourself a big challenge, and then you've got another reason for keeping fit. "
Richard Branson
Great
Think
You
" Overcoming fear is the first step to success for entrepreneurs. The winners all exemplify that, and the hard work and commitment they have shown underlines what is needed to set up a business. "
Richard Branson
Fear
Work
Success
" Well, we know that people in Australia love the idea of both Impulse and Virgin Blue getting up and adding a bit of competition, and it's fun to be able to deliver it. "
Richard Branson
Love
People
Up
" The true cost to the world of a burger is far greater than the money you hand over to buy it. "
Richard Branson
You
Over
Money
" Every successful businessman will have experienced set-backs and failures - they're lying if they say they haven't. Virgin has had some tremendously successful businesses and some that have not quite worked out. Virgin Cola springs to mind - the product wasn't distinct enough from Coca-Cola. "
Richard Branson
Lying
Enough
Successful
" We are going to transform Britain's rail system from the worst in the world to the best. If you can do a few things like that, when the body gives out, you can say you've lived a good life. "
Richard Branson
Good Life
World
Life
" We have teams of people working on electric cars. So you never know - you may find Virgin competing with the Tesla in the car business as we do in the space business. "
Richard Branson
Car
Business
People
" As a father and now a grandfather to three wonderful grandchildren, I know how magical the first year of a child's life is but also how much hard work it takes. Being able to spend as much time as possible with your loved ones is absolutely vital, especially early on. "
Richard Branson
Father
Work
Time
" As more airlines consolidated and grew larger and more focused on the bottom line, flying in the U.S. became an awful experience. Despite moves to block our airline from flying, Virgin America began service in August 2007 - with the goal of making flying good again. "
Richard Branson
Good
Service
Experience
" Capitalism has proven to be the only system that works, but the problem with capitalism is that extreme wealth ends up in the hands of a few people. "
Richard Branson
Problem
People
Capitalism
" You never know with these things when you're trying something new what can happen. This is all experimental. "
Richard Branson
Trying
New
Never
" I love Africa, and Ulusaba, our home in South Africa, is pretty special. It's on a rocky hill overlooking the bush, and from your room, you can see lions stalking zebras by the waterhole. "
Richard Branson
Home
Love
Hill
" When I was four, my mother insisted I get out of the car and find my own way home. Although I got lost, I did find my way home. It taught me the value of independence at an early age. "
Richard Branson
Mother
Car
Value
" I nearly failed when Virgin was in its infancy; I nearly failed in the early 1980s, and, of course, I have nearly died more than once trying to achieve a world record for boating or ballooning. But through a combination of luck and planning, both Virgin and I are still here. "
Richard Branson
Trying
World
Early
" When I started Virgin from a basement in west London, there was no great plan or strategy. I didn't set out to build a business empire... For me, building a business is all about doing something to be proud of, bringing talented people together and creating something that's going to make a real difference to other people's lives. "
Richard Branson
Business
Proud
Together
" When Brexiters told the public that people were exaggerating, that there would be a financial meltdown, I think it's been proven that they were not exaggerating. "
Richard Branson
Financial
Think
Been
" A business has to be involving, it has to be fun, and it has to exercise your creative instincts. "
Richard Branson
Your
Exercise
Creative
" My attitude has always been, if you fall flat on your face, at least you're moving forward. All you have to do is get back up and try again. "
Richard Branson
Moving Forward
Face
Attitude
" You should not build your customer service system on the premise that your organisation will never question the whims of your clients. "
Richard Branson
You
Question
Service
" My early business ventures included growing Christmas trees and breeding birds. "
Richard Branson
Birds
Trees
Early
" Well, I think that there's a very thin dividing line between success and failure. And I think if you start a business without financial backing, you're likely to go the wrong side of that dividing line. "
Richard Branson
Finance
Business
Failure