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" As more airlines consolidated and grew larger and more focused on the bottom line, flying in the U.S. became an awful experience. Despite moves to block our airline from flying, Virgin America began service in August 2007 - with the goal of making flying good again. "

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" I don't think so, in that Virgin is already a global brand. Brands like Amazon have had to spend hundreds of millions of pounds you know, building their brands, whereas Virgin is already well-known around the world. "

Richard Branson

Brand

You

World

" I read everything, but generally more fact than fiction - especially autobiographies and biographies. I've read 'Long Walk to Freedom' by Nelson Mandela at least twice on holiday. Every time, I'm totally awed by his vision, strength and forgiveness. I feel honoured to have got to know him and his wonderful wife Graca over the years. "

" A complaint is a chance to turn a customer into a lifelong friend. I say that seriously, not as some press release baloney. "

" We're introducing separate rooms with double beds in all of our planes so people can actually go with their partner and have a proper night's sleep. "

" You never know with these things when you're trying something new what can happen. This is all experimental. "

" There is no way I would ask others to go on a Virgin Galactic flight if I didn't feel it was safe enough for myself. "

" I always love going on a safari drive whenever I visit Ulusaba Private Game Reserve in South Africa. I've been fortunate to see so many incredible animals over the years, and each time, it's completely different. Following Ulusaba's pack of wild dogs is my highlight. "

" Taking bold action on climate change simply makes good business sense. It's also the right thing to do for people and the planet. Setting a net-zero GHG emissions target by 2050 will drive innovation, grow jobs, build prosperity, and secure a better world for what will soon be 9 billion people. "

" On one of my last days at school, the headmaster said I would either end up in prison or become a millionaire. That was quite a startling prediction, but in some respects, he was right on both counts! "

" I love to dance, but my children tell me I shouldn't. Can't see why. "

Richard Branson

Children

Why

" Business opportunities are like buses, there's always another one coming. "

Richard Branson

Business

Opportunities

" Through the right people focusing on the right things, we can, in time, get on top of a lot if not most of the problems of this world. And that's what a number of us are trying to do. "

" A passionate belief in your business and personal objectives can make all the difference between success and failure. If you aren't proud of what you're doing, why should anybody else be? "

" As a teenager, I went to Bali a lot, but it's a long, long way from England. Which is why, when we bought Necker Island, we made it like a mini Bali. "

Richard Branson

Long

Long Way

" I live half the year on Necker, a tiny island in the Caribbean, and it's always full of people in party mode. Everyone comes up to the big house, and we'll be dancing until the early hours to the island's band, the Front Line. "

" Every successful businessman will have experienced set-backs and failures - they're lying if they say they haven't. Virgin has had some tremendously successful businesses and some that have not quite worked out. Virgin Cola springs to mind - the product wasn't distinct enough from Coca-Cola. "

" I think it's quite great to set yourself a big challenge, and then you've got another reason for keeping fit. "

" More businesses should be following Apple's stance in encouraging more investment in sustainability. "

Richard Branson

Investment

Apple

" Devon holds a special place in my heart. As a child, I normally went on holiday to Bantham and have lots of happy memories from my time there. I used to catch sand eels in the early morning and go fishing for bass throughout the day. I remember a gull taking my bait. "

" If you are a small company taking on a big company, you need to have a sense of humor. "

" Space has always fascinated me. As a young boy looking up at the stars, I found it impossible to resist thinking what was out there and if I ever would experience space first-hand. "

Richard Branson

Space

Thinking

" Back when I was in school, few people understood dyslexia and what to do for it. My teachers thought I was lazy and not very clever, and I got bored easily... thinking of all the things I could do once I left school. I couldn't always follow what was going on. "

" I've been very passionate about renewable energy for many years, particularly solar energy and its capacity to bring abundant clean, sustainable energy to millions around the globe. "

" The balloons only have one life and the only way of finding out whether they work is to attempt to fly around the world. "

" At Virgin, we have always backed the power of the entrepreneur and inventor to find solutions to tricky problems. Why should climate change and the battle against carbon be any different? "

" Starting your own business isn't just a job - it's a way of life. "

" My general attitude to life is to enjoy every minute of every day. I never do anything with a feeling of, 'Oh God, I've got to do this today.' "

" I'm a bit like the Queen in that I don't carry much cash. "

Richard Branson

Much

Cash

" My mother was determined to make us independent. When I was four years old, she stopped the car a few miles from our house and made me find my own way home across the fields. I got hopelessly lost. "

Richard Branson

Mother

Car

" And you know, I've had great fun turning quite a lot of different industries on their head and making sure those industries will never be the same again, because Virgin went in and took them on. "