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" This paradox of vision - the genius of youthful ignorance - is nothing new. Had Bill Gates not been in diapers in the early days of computer software, he might have understood that there could never be a market for consumer software - but the 19-year-old Gates went ahead and cofounded Microsoft. "

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" Internet-centric companies have already begun changing the rules with binge-watching, flexible running times, fewer commercials, and crowd-sourced content. The brainpower - and just plain power - of the most valued tech firms will change things even more. "

Steven Levy

Rules

Change

Content

" I am old enough to have grown up glued to a screen offering only three alternatives, each of which was an all-powerful national network that seemed permanently ensconced in the entertainment stratosphere. "

" It's almost impossible to totally eliminate terrible content in a huge open network. "

" Microtargeting, as its name implies, is a way to identify small but crucial groups of voters who might be won over to a given side, and which messages would do the trick. "

" Facebook has never been shy about its ambitions. "

" Every great device, gadget, electric car, and robot would be even greater if batteries didn't suck so badly. "

" With the iPod - Apple's first successful stab at market dominance - Apple had begun with a high price but quickly dropped it. "

" My favorite thing to do with my iPod was to shuffle my entire music collection and marvel at what songs came next. Sometimes the segues would be so perfect that it seemed a genius deejay was behind the wheel. "

" Through a mix of market forces and regulation, we've brought civilization to the electronic provinces. "

" As technology tries to maintain its dizzying ascent, one dead weight has kept its altitude in check: the battery. "

" No company has embraced the liberating aspects of the Internet as a 'new marketplace of ideas' more than the search giant Google. "

Steven Levy

Ideas

Internet

" I think that the most beautiful thing lately hasn't been in hardware or software per se but collaboration - the idea behind Napster, which uses the distributed power of the Internet as its engine. "

" Apple's iPod success led them to believe an even bigger breakthrough was possible with the iPhone. In some respects, the iPhone hype overwhelmed even Apple. "

" Though the first iPhone was expensive, it was such a refreshing new product that early users flocked to it. "

" Just as the cable revolution overturned broadcast, the net is destined to become the dominant mode of video, both in terms of transit and programming. "

" Implanting a microchip inside the brain to augment its mental powers has long been a science fiction trope. "

" The fact that biological, or 'natural' rules might help in the creation of a computer generated work of art is interesting, but even a wonderful work of art made in this fashion isn't the same as a person, with all his or her experiences and emotions involved, making art. "

" Every year, I come to TED prepared to roll my eyes a lot at the beginning, but knowing that at some point in the intellectual marathon, my brain will buckle to the cascade of ideas and bend to the painstakingly rehearsed presentations. "

" How do you show off the most anticipated product in years? That was my dilemma with the iPhone X. Since my unit was one of the first few released into the wild, it naturally drew a lot of curiosity when I pulled it out of my pocket and gave it a dewy-eyed glance to wake it from slumber. "

" Our chips keep getting faster, and our data rates keep climbing, but at the end of the day - or worse, by mid-afternoon - those power meters on our screens inevitably turn to red. "

" To political technocrats, 2008 marks the maturation of 'microtargeting' - a technique that, if things are as close in November as expected, may well affect who takes the White House. "

" Wifi was never supposed to be a big thing and certainly not a thing that would become as vital to a home as indoor plumbing. "

" Google serves all of humanity with information within milliseconds. "

" Because Facebook can't exist without AI, it needs all its engineers to build with it. "

Steven Levy

Build

Engineers

" Just as we have what used to be supercomputers in our pockets, our homes now require the telecommunications infrastructure of a small city. "

" All through the 1980s, Apple kept its prices high. There were many reasons Microsoft's much bigger user base managed to resist moving to the GUI - but price was high among them. "

" Amazon is definitely serious about delivering its goods by an autonomous air force. "

" Right after the keynote in which Steve Jobs introduced the iPod Shuffle, I went backstage with one question in mind: What makes an iPod an iPod? By then - January 11, 2005 - I had staked my own claim to iPod expertise, having written a 'Newsweek' cover story about Apple's transformational music player, and I was writing a book on it. "

" Steve Ballmer never used to be someone who let facts speak for themselves. In the 1990s, he was the hyper-energetic Microsoft exec yelling 'Developers! Developers! Developers!' at an all-hands meeting in Safeco field. "

" There's plenty to admire in the iPhone X straight from the unboxing. The biggest change stares you in the face: that screen, that screen. "