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" More and more, companies are realizing the value of their female consumers, and that's showing up in the female-specific products they're making, their marketing strategies, and even the feel of their companies internally. "

Gretchen Bleiler

Feel

Value

Showing Up

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" I've gotten to work with some amazing brands that, in many cases, market to female consumers. "

" It's okay to feel nervous before a competition because it means you care about doing well. "

" As pro snowboarders, skiers, etc., we all know that what we do is risky. "

" When you find yourself hitting up against a wall over and over again, it's time to try a different route. "

" I work out hard; that way, I can eat whatever I want. If you have a hard time regulating your diet, pushing yourself at the gym will help you keep the pounds off. "

" As a professional snowboarder, my livelihood obviously depends on snow. And for me, traveling around the world, chasing the snow, I see the effects of climate change first hand. You can tell the difference. "

Gretchen Bleiler

Professional

World

" I have at least one goal that I work toward each day. It's all about taking hold of the day rather than letting the day run you. "

" If you're stressed at work, or before a competition, or if you need to be energized, or relaxed, there's so many scents that kind of take you there. "

" I think snowboarders have a unique experience when it comes to the Olympics because we have a pretty frequent competition circuit in addition to the games. So it's not a sport where your big moment is just once every four years. "

" Over the course of my 13-year career, I've had a lot of concussions, and yet, because I'm no longer competing or suffering from concussion symptoms, I felt like I was in the clear. The reality, though, is that I get concussions far more easily, and my symptoms last far longer than ever before. "

" If you don't snowboard a lot, then it's a good idea to go to the gym before you get up on those mountains to make for a better experience. Lots of core exercises and squats and lunges would help work the muscles you'll be using. "

" I'm a competitor, and since I was 2 years old, I have always wanted to be the best at whatever I was doing. "

" Meditation isn't necessarily this magical experience where we don't ever have thoughts. "

" I remember being glued to the TV as I watched the Olympics as a kid. There was something so magical, almost otherworldly, about the Olympics. My favorite part was that moment right before it all started. The moment where the athlete would stand up ready to face whatever lay ahead. "

" Meditating, even for a little bit, is better than nothing. "

" I'm a two-time Olympian, but on the front and back end of both of those were two Olympics where I narrowly missed making the team. "

" My family moved to Aspen, Colorado, where we had 'Avalanche Danger' days that kept us from going to school, climbed 14,000-foot peaks as part of my education, and I learned to snowboard. "

Gretchen Bleiler

Colorado

Family

" I don't have too strict a diet. "

" I think whenever you have any kind of injury or challenge, you just have to deal with it the best you can. You have to decide what's important to you and focus on getting back to where you want to be. And enjoy where you are and what your goals and dreams are and just give it 100 percent. "

" Climate change poses a far greater threat to the outdoor industry than even the privatization of the public lands. "

" Have a specific goal every time you hit the gym; this way, your workouts have built-in purpose. "

" I partnered with Mission: it's a really cool company based on giving athletes what they need. I have my own signature lip balm because when I'm up on the hill, protecting your lips is so important. "

" I like eating small meals frequently throughout the day, it helps me keep up my metabolism and get more out of my training. "

Gretchen Bleiler

Day

Eating

" I have three brothers, and they were all snowboarders, and I always looked up to them. That's the reason I started snowboarding. I always wanted to be just as good as they were. "

Gretchen Bleiler

Three

Always

" I run on the beach, surf, and bike. "

" When I started snowboarding, I was looking for success to bring me identity. I still love to win, but at the same time, I don't need the X-Games to show me who I am. "

" While everyone's purpose may be different, with social media we all have that platform to create the change we want to see in the world, and I spend a lot of time encouraging others to step up and use theirs. "

" When you start to find balance, then you start to ask more important questions, like, 'Who am I really?' That's when you start seeing that every single person around you is a human being just doing the best that they can. "

" Life is short, and if we enjoy every moment of every day, then we will be happy no matter what happens or what changes along the way. "

" I'm a two-time Olympian, but ever since I was a little girl, the Olympic dream has influenced me. "

Gretchen Bleiler

Little

Olympic