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" Most car advertising assumes that people have IQs that are missing a digit. "

Sergio Marchionne

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" I just want to make things that people want to buy. I have no confusion about this. "

Sergio Marchionne

" The HMI (human-machine interface) function inside a Ferrari is probably the weakest link in the chain of technical know-how that's embodied in the car. "

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" I am never on holiday. "

Sergio Marchionne

" One of the most horrible wastes of capital you see is the duplication of the effort by the car manufacturers to do things that appear to be different from the other guy. "

Sergio Marchionne

" Having had to live through a period of integration into another country a number of years ago, I am keenly aware of the negative implications of stereotyping and the significant efforts required to undo its effects. "

Sergio Marchionne

" Repatriating the Ram HD is the right thing to do... it should never have been moved to Mexico. This was owed to the U.S. government - and the taxpayers. "

Sergio Marchionne

The Right Thing

" It is only proper that our employees share in the savings generated by tax reform and that we openly acknowledge the resulting improvement in the U.S. business environment by investing in our industrial footprint accordingly. "

Sergio Marchionne

" There's a not a single doubt in my mind that the car that changed the conversation about Chrysler was the Grand Cherokee of 2010. "

Sergio Marchionne

" When I was young and foolish, and I had no money, I bought myself the carcass of a Jaguar E-Type. It was a rust bucket. I spent all my university savings trying to fix the car. I never did, and I finally sold it to recover at least part of my investment. "

Sergio Marchionne

" Back in 2005, I introduced a thing which, I don't mind saying this - I mean, we stole it, at least in its basic form, from Toyota - it's called World Class Manufacturing. I mean, it's this pretentious title for something which really involves the revisiting of the manufacturing processes of dedication to the removal of waste. "

Sergio Marchionne

" Who my successor is will be up to the board, not me. "

Sergio Marchionne

" I think the likelihood that combustion will continue to represent the large portion of the power unit world is very small. "

Sergio Marchionne

" One of the things that unfortunately happens in organizations that become dysfunctional is that the very first thing to go is the amount of care and attention that you place on the workplace and the environment within which people work. "

Sergio Marchionne

" I think that if you don't do the full analysis of what the origin of the electrical power is, where it comes from, how you get batteries into these cars, what the cost is in terms of CO2 and the environment, I think the analysis that we are going to save the planet with electric cars is nonsense. "

Sergio Marchionne

" If you put a Ferrari sticker on a toaster, it doesn't go any faster. "

Sergio Marchionne

" I think the mind should deliver new and fresh designs all the time. "

Sergio Marchionne

" I want to study theoretical physics because it is one of the hardest things there is. "

Sergio Marchionne

" I think we have been unnecessarily maligned with a desire or a wish or intent on our part to try to defraud anybody. We haven't. "

Sergio Marchionne

" There's not a single doubt in my mind that the whole of Chrysler organization views itself as an American car producer. "

Sergio Marchionne

" If I want to leave one thing here after I'm gone, it would be an incredible sense of humility. "

Sergio Marchionne

" It would be idiotic to position ourselves against Silicon Valley. "

Sergio Marchionne

" Auto companies need to quickly separate the stuff that will be swallowed by commodity from the brand stuff. "

Sergio Marchionne

" If you're looking for power and handling, then I think Ferrari is the answer. "

Sergio Marchionne

" I am proud of my Italian heritage, and nothing I have said should be interpreted as an attempt at minimizing its value. "

Sergio Marchionne

" The hardest job is getting personalities to mesh. "

Sergio Marchionne

" BlackBerrys are divine instruments. "

Sergio Marchionne

" I've always had this incredible sense of urgency. I've always had this desire not to let things fester and to really seize the moment, because it's serendipity. "

Sergio Marchionne

" I like fast cars. I used to be a car buff before I went to Fiat. "

Sergio Marchionne

" Following the automotive pack down unwise and unprofitable roads is not just naive but also very dangerous. "

Sergio Marchionne

" You only produce one car less than the demand for the vehicle. You just don't exceed that equation. "

Sergio Marchionne