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" Move fast with stable infrastructure. "

Mark Zuckerberg

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" We are a mission-driven company. In order to do this, we have to build a great team. And in order to do that, you need people to know they can make a bunch of money. So we need a business model to make a lot of money. "

Mark Zuckerberg

" There are people who are really good managers, people who can manage a big organization, and then there are people who are very analytic or focused on strategy. Those two types don't usually tend to be in the same person. I would put myself much more in the latter camp. "

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" I feel that the best companies are started not because the founder wanted a company but because the founder wanted to change the world... If you decide you want to found a company, you maybe start to develop your first idea. And hire lots of workers. "

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Change The World

" When I was in college I did a lot of stupid things and I don't want to make an excuse for that. Some of the things that people accuse me of are true, some of them aren't. There are pranks, IMs. "

Mark Zuckerberg

" Founding a company is hard. Most of it isn't smooth. You'll have to make very hard decisions. You have to fire a few people. Therefore, if you don't believe in your mission, giving up is easy. The majority of founders give up. But the best founders don't give up. "

Mark Zuckerberg

" Think about what people are doing on Facebook today. They're keeping up with their friends and family, but they're also building an image and identity for themselves, which in a sense is their brand. They're connecting with the audience that they want to connect to. It's almost a disadvantage if you're not on it now. "

Mark Zuckerberg

" Facebook was not originally created to be a company. It was built to accomplish a social mission - to make the world more open and connected. "

Mark Zuckerberg

" Building a mission and building a business go hand in hand. The primary thing that excites me is the mission. But we have always had a healthy understanding that we need to do both. "

Mark Zuckerberg

" I think humans are just hard-wired to process people's faces and understand meaning and expression at such a more granular level than other types of communication. "

Mark Zuckerberg

" The thing that we are trying to do at facebook, is just help people connect and communicate more efficiently. "

Mark Zuckerberg

" People love photos. Photos originally weren't that big a part of the idea for Facebook, but we just found that people really like them, so we built out this functionality. "

Mark Zuckerberg

" About half my time is spent on business operation type stuff. "

Mark Zuckerberg

" We're running the company to serve more people. "

Mark Zuckerberg

" If you're always under the pressure of real identity, I think that is somewhat of a burden. "

Mark Zuckerberg

" Our mission is to connect every person in the world. You don't do that by having a service people pay for. "

Mark Zuckerberg

" I don't have an alarm clock. If someone needs to wake me up, then I have my BlackBerry next to me. "

Mark Zuckerberg

" We pay attention to every demographic in every country, so we're going to focus on building things that teens are going to like, and we're also going to focus on building things that other folks are going to like. "

Mark Zuckerberg

" When we were a smaller company, Facebook login was widely adopted, and the growth rate for it has been quite quick. But in order to get to the next level and become more ubiquitous, it needs to be trusted even more. "

Mark Zuckerberg

" If you go through some big corporate change, it's just not going to be the same. If we sold to Yahoo, they would have done something different; if you want to continue your vision of the company, then don't sell because there's inevitably going to be some change. "

Mark Zuckerberg

" I feel like the thing we can do is celebrate people doing great work and create more cultural momentum and awareness that this is an important thing in the world. So when the next economic crisis hits and people are talking about where to cut from the budget, science isn't the thing. "

Mark Zuckerberg

" One of the things that we're trying to do with Creative Labs and all our experiences is explore things that aren't all tied to Facebook identity. Some things will be, but not everything will have to be, because there are some sets of experiences that are just better with other identities. "

Mark Zuckerberg

" In terms of doing work and in terms of learning and evolving as a person, you just grow more when you get more people's perspectives... I really try and live the mission of the company and... keep everything else in my life extremely simple. "

Mark Zuckerberg

" This is a perverse thing, personally, but I would rather be in the cycle where people are underestimating us. It gives us latitude to go out and make big bets that excite and amaze people. "

Mark Zuckerberg

" A lot of times, I run a thought experiment: 'If I were not at Facebook, what would I be doing to make the world more open?' "

Mark Zuckerberg

" I actually don't read most of the coverage about Facebook. I try to learn from getting input from people who use our services directly more than from pundits. "

Mark Zuckerberg

" The companies that work are the ones that people really care about and have a vision for the world so do something you like. "

Mark Zuckerberg

" The main Facebook usage is so big. About 20 percent of the time people spend on their phone is on Facebook. "

Mark Zuckerberg

" We have these services that people love and that are drivers of data usage... and we want to work this out, so that way, it's a profitable model for our partners. "

Mark Zuckerberg

" Our strategy is very horizontal. We're trying to build a social layer for everything. Basically, we're trying to make it so that every app everywhere can be social, whether it's on the web or mobile or other devices. So inherently, our whole approach has to be a breadth-first approach rather than a depth-first one. "

Mark Zuckerberg

" Video is growing very quickly on Facebook. A lot of people compare that to YouTube. I think that kind of makes sense. YouTube isn't the only video service, but I think it's the biggest, and it probably makes more sense to compare Facebook video to YouTube rather than Netflix because that's a completely different kind of content. "

Mark Zuckerberg