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" About half my time is spent on business operation type stuff. "

Mark Zuckerberg

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" Mobile is a lot closer to TV than it is to desktop. "

Mark Zuckerberg

" We're a community of a billion-plus people, and the best-selling phones - apart from the iPhone - can sell 10, 20 million. If we did build a phone, we'd only reach 1 or 2 percent of our users. That doesn't do anything awesome for us. We wanted to turn as many phones as possible into 'Facebook phones.' That's what Facebook Home is. "

Mark Zuckerberg

" We're very focused on making News Feed really good, making our photos experience really good, making messaging really good, and creating great location apps. That's the nature of a platform business of our scale. Most companies that are relevant to us will have some overlaps in some competitive way. "

Mark Zuckerberg

" What we figured out was that in order to get everyone in the world to have basic access to the Internet, that's a problem that's probably billions of dollars. Or maybe low tens of billions. With the right innovation, that's actually within the range of affordability. "

Mark Zuckerberg

" It used to be the case, like you'd switch jobs, and then maybe you wouldn't keep in touch with all the people that you knew from that old job, just because it was too hard. But one of the things that Facebook does is it makes it really easy to just stay in touch with all these people. "

Mark Zuckerberg

" I do everything on my phone as a lot of people do. "

Mark Zuckerberg

" The connectivity declaration is about uniting the whole industry - a lot of companies that typically compete very fiercely - to push in a coherent direction. "

Mark Zuckerberg

" I hope that Facebook and other Internet technologies were able to help people, just like we hope that we help them communicate and organize and do whatever they want to every single day, but I don't pretend that if Facebook didn't exist, that this wouldn't even be possible. Of course, it would have. "

Mark Zuckerberg

" One of my big regrets is that Facebook hasn't had a major chance to shape the mobile operating system ecosystem. "

Mark Zuckerberg

" Look at the way celebrities and politicians are using Facebook already. When Ashton Kutcher posts a video, he gets hundreds of pieces of feedback. Maybe he doesn't have time to read them all or respond to them all, but he's getting good feedback and getting a good sense of how people are thinking about that and maybe can respond to some of it. "

Mark Zuckerberg

" The real story of Facebook is just that we've worked so hard for all this time. I mean, the real story is actually probably pretty boring, right? I mean, we just sat at our computers for six years and coded. "

Mark Zuckerberg

" There are people who are really good managers, people who can manage a big organization, and then there are people who are very analytic or focused on strategy. Those two types don't usually tend to be in the same person. I would put myself much more in the latter camp. "

Mark Zuckerberg

" Really, who you are is defined by the people who you know - not even the people that you know, but the people you spend time with and the people that you love and the people that you work with. I guess we show your friends in your profile, but that's kind of different from the information you put in your profile. "

Mark Zuckerberg

" We want to make it so that anyone, anywhere - a child growing up in rural India who never had a computer - can go to a store, get a phone, get online, and get access to all of the same things that you and I appreciate about the Internet. "

Mark Zuckerberg

" Move fast and break things. Unless you are breaking stuff, you are not moving fast enough. "

Mark Zuckerberg

" We are a mission-driven company. In order to do this, we have to build a great team. And in order to do that, you need people to know they can make a bunch of money. So we need a business model to make a lot of money. "

Mark Zuckerberg

" I feel like the thing we can do is celebrate people doing great work and create more cultural momentum and awareness that this is an important thing in the world. So when the next economic crisis hits and people are talking about where to cut from the budget, science isn't the thing. "

Mark Zuckerberg

" We have these services that people love and that are drivers of data usage... and we want to work this out, so that way, it's a profitable model for our partners. "

Mark Zuckerberg

" I look at Google and think they have a strong academic culture. Elegant solutions to complex problems. "

Mark Zuckerberg

" The basis of our partnership strategy and our partnership approach: We build the social technology. They provide the music. "

Mark Zuckerberg

" The biggest mistake we made as a company was betting too much on HTML5. "

Mark Zuckerberg

" My goal was never to just create a company. A lot of people misinterpret that, as if I don't care about revenue or profit or any of those things. But what not being just a company means to me is not being just that - building something that actually makes a really big change in the world. "

Mark Zuckerberg

" Video is growing very quickly on Facebook. A lot of people compare that to YouTube. I think that kind of makes sense. YouTube isn't the only video service, but I think it's the biggest, and it probably makes more sense to compare Facebook video to YouTube rather than Netflix because that's a completely different kind of content. "

Mark Zuckerberg

" Facebook is in a very different place than Apple, Google, Amazon, Samsung, and Microsoft. We are trying to build a community. "

Mark Zuckerberg

" I think a lot of the time there isn't such a black-and-white difference between what's a platform and what's an app. It's really just like the most important apps become platforms. "

Mark Zuckerberg

Black-And-White

" I think what we've found is that when you can use products with your friends and your family and the people you care about, they tend to be more engaging. I think that we're really going to see this huge shift where a lot of industry is and products are just going to be remade to be social. "

Mark Zuckerberg

" In terms of doing work and in terms of learning and evolving as a person, you just grow more when you get more people's perspectives... I really try and live the mission of the company and... keep everything else in my life extremely simple. "

Mark Zuckerberg

" The amount of trust and bandwidth that you build up working with someone for five, seven, 10 years? It's just awesome. I care about openness and connectedness in a global sense. "

Mark Zuckerberg

" Facebook is really about communicating and telling stories... We think that people can really help spread awareness of organ donation and that they want to participate in this to their friends. And that can be a big part of helping solve the crisis that's out there. "

Mark Zuckerberg

" I feel that the best companies are started not because the founder wanted a company but because the founder wanted to change the world... If you decide you want to found a company, you maybe start to develop your first idea. And hire lots of workers. "

Mark Zuckerberg

Change The World