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" We're running the company to serve more people. "

Mark Zuckerberg

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" We talk about this concept of openness and transparency as the high-level ideal that we're moving towards at Facebook. The way that we get there is by empowering people to share and connect. The combination of those two things leads the world to become more open. "

Mark Zuckerberg

" I literally coded Facebook in my dorm room and launched it from my dorm room. I rented a server for $85 a month, and I funded it by putting an ad on the side, and we've funded ever since by putting ads on the side. "

Mark Zuckerberg

" I updated my grilling app, iGrill, today and it now has Facebook integration that lets you see what other people are grilling right now around the world. Awesome. "

Mark Zuckerberg

" The real question for me is, do people have the tools that they need in order to make those decisions well? And I think that it's actually really important that Facebook continually makes it easier and easier to make those decisions... If people feel like they don't have control over how they're sharing things, then we're failing them. "

Mark Zuckerberg

" When I was in college I did a lot of stupid things and I don't want to make an excuse for that. Some of the things that people accuse me of are true, some of them aren't. There are pranks, IMs. "

Mark Zuckerberg

" I hope that Facebook and other Internet technologies were able to help people, just like we hope that we help them communicate and organize and do whatever they want to every single day, but I don't pretend that if Facebook didn't exist, that this wouldn't even be possible. Of course, it would have. "

Mark Zuckerberg

" Mobile is a lot closer to TV than it is to desktop. "

Mark Zuckerberg

" The basis of our partnership strategy and our partnership approach: We build the social technology. They provide the music. "

Mark Zuckerberg

" I think Facebook is an online directory for colleges... If I want to get information about you, I just go to TheFacebook, type in your name, and it hopefully pulls up all the information I'd care to know about you. "

Mark Zuckerberg

" Our strategy is very horizontal. We're trying to build a social layer for everything. Basically, we're trying to make it so that every app everywhere can be social, whether it's on the web or mobile or other devices. So inherently, our whole approach has to be a breadth-first approach rather than a depth-first one. "

Mark Zuckerberg

" Facebook is in a very different place than Apple, Google, Amazon, Samsung, and Microsoft. We are trying to build a community. "

Mark Zuckerberg

" Facebook and Instagram are both really popular with teens, both in the U.S. and globally across the world. I think what you're starting to see is that there are all these different ways that people want to share and communicate. "

Mark Zuckerberg

" It used to be the case, like you'd switch jobs, and then maybe you wouldn't keep in touch with all the people that you knew from that old job, just because it was too hard. But one of the things that Facebook does is it makes it really easy to just stay in touch with all these people. "

Mark Zuckerberg

" We're a community of a billion-plus people, and the best-selling phones - apart from the iPhone - can sell 10, 20 million. If we did build a phone, we'd only reach 1 or 2 percent of our users. That doesn't do anything awesome for us. We wanted to turn as many phones as possible into 'Facebook phones.' That's what Facebook Home is. "

Mark Zuckerberg

" While some doubted that connecting the world was actually important, we were building. While others doubted that this would be sustainable, you were forming lasting connections. We just cared more about connecting the world than anyone else. And we still do today. "

Mark Zuckerberg

" In addition to building better products, a more open world will also encourage businesses to engage with their customers directly and authentically. More than four million businesses have Pages on Facebook that they use to have a dialogue with their customers. We expect this trend to grow as well. "

Mark Zuckerberg

" The companies that work are the ones that people really care about and have a vision for the world so do something you like. "

Mark Zuckerberg

" I actually do think you're seeing this trend towards organizations just caring more about their brand and engaging. And so I think Home Depot will want to humanize itself. I think that's a lot of why companies are starting blogs, are just giving more insight into what's going on with them. "

Mark Zuckerberg

" It's really easy to have a nice philosophy about openness, but moving the world in that direction is a different thing. It requires both understanding where you want to go and being pragmatic about getting there. "

Mark Zuckerberg

" Health is certainly extremely important, and we've done a number of things at Facebook to help improve global health and work in that area, and I am excited to do more there, too. But the reality is that it's not an either-or. People need to be healthy and be able to have the Internet as a backbone to connect them to the whole economy. "

Mark Zuckerberg

" By giving people the power to share, we're making the world more transparent. "

Mark Zuckerberg

" We're very focused on making News Feed really good, making our photos experience really good, making messaging really good, and creating great location apps. That's the nature of a platform business of our scale. Most companies that are relevant to us will have some overlaps in some competitive way. "

Mark Zuckerberg

" There are a few other things that I built when I was at Harvard that were kind of smaller versions of Facebook. One such program was this program called Match. People could enter the different courses that they were taking, and see what other courses would be correlated with the courses they are taking. "

Mark Zuckerberg

" It's against all of our policies for an application to ever share information with advertisers. "

Mark Zuckerberg

" In terms of doing work and in terms of learning and evolving as a person, you just grow more when you get more people's perspectives... I really try and live the mission of the company and... keep everything else in my life extremely simple. "

Mark Zuckerberg

" People don't care about what someone says about you in a movie - or even what you say, right? They care about what you build. And if you can make something that makes people's life better, then that's something that's really good. "

Mark Zuckerberg

" The question isn't, 'What do we want to know about people?', It's, 'What do people want to tell about themselves?' "

Mark Zuckerberg

" My goal was never to just create a company. A lot of people misinterpret that, as if I don't care about revenue or profit or any of those things. But what not being just a company means to me is not being just that - building something that actually makes a really big change in the world. "

Mark Zuckerberg

" There are different ways to do innovation. You can plant a lot of seeds, not be committed to any particular one of them, but just see what grows. And this really isn't how we've approached this. We go mission-first, then focus on the pieces we need and go deep on them and be committed to them. "

Mark Zuckerberg

" Our role is to be a platform for making all of these apps more social, and it's kind of an extension of what we see happening on the web, with the exception of mobile, which I think will be even more important than the web in a few years - maybe even sooner. "

Mark Zuckerberg