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" When I was in college I did a lot of stupid things and I don't want to make an excuse for that. Some of the things that people accuse me of are true, some of them aren't. There are pranks, IMs. "

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" Games is probably the biggest industry today that has gone really social, right. I mean, the incumbent game companies are really being disrupted and are quickly trying to become social. And you have companies like Zynga. "

Mark Zuckerberg

Right

Game

Today

" One of the things that we're trying to do with Creative Labs and all our experiences is explore things that aren't all tied to Facebook identity. Some things will be, but not everything will have to be, because there are some sets of experiences that are just better with other identities. "

" You can use your real identity, or you can use phone numbers for something like WhatsApp, and pseudonyms for something like Instagram. But in any of those you're not just sharing and consuming content, you are also building relationships with people and building an understanding of people. "

" At Facebook, we build tools to help people connect with the people they want and share what they want, and by doing this we are extending people's capacity to build and maintain relationships. "

" The thing I really care about is the mission, making the world open. "

" I literally coded Facebook in my dorm room and launched it from my dorm room. I rented a server for $85 a month, and I funded it by putting an ad on the side, and we've funded ever since by putting ads on the side. "

" I'm trying to make the world a more open place. "

" It's a juicy thing to say we're building a phone, which is why people want to write about it. But it's so clearly the wrong strategy for us. "

" When we were a smaller company, Facebook login was widely adopted, and the growth rate for it has been quite quick. But in order to get to the next level and become more ubiquitous, it needs to be trusted even more. "

" This is a perverse thing, personally, but I would rather be in the cycle where people are underestimating us. It gives us latitude to go out and make big bets that excite and amaze people. "

Mark Zuckerberg

Cycle

Big

" The biggest risk is not taking any risk... In a world that changing really quickly, the only strategy that is guaranteed to fail is not taking risks. "

" For the first time we're allowing developers who don't work at Facebook to develop applications just as if they were. That's a big deal because it means that all developers have a new way of doing business if they choose to take advantage of it. There are whole companies that are forming whose only product is a Facebook Platform application. "

" There are a few other things that I built when I was at Harvard that were kind of smaller versions of Facebook. One such program was this program called Match. People could enter the different courses that they were taking, and see what other courses would be correlated with the courses they are taking. "

" My friends are people who like building cool stuff. We always have this joke about people who want to just start companies without making something valuable. There's a lot of that in Silicon Valley. "

" Working with a lot of people at the same time is a task. I really like making stuff and getting stuff done. One of the things I really liked about Facebook was that I could always move so quickly. I wrote the original application in, like, nine days at the end of January. "

" There are people who are really good managers, people who can manage a big organization, and then there are people who are very analytic or focused on strategy. Those two types don't usually tend to be in the same person. I would put myself much more in the latter camp. "

" I feel that the best companies are started not because the founder wanted a company but because the founder wanted to change the world... If you decide you want to found a company, you maybe start to develop your first idea. And hire lots of workers. "

" The thing that's been really surprising about the evolution of Facebook is - I think then, and I think now - that if we didn't do this, someone else would have done it. "

" People have really gotten comfortable not only sharing more information and different kinds, but more openly and with more people - and that social norm is just something that has evolved over time. "

" When you give everyone a voice and give people power, the system usually ends up in a really good place. So, what we view our role as, is giving people that power. "

" Think about what people are doing on Facebook today. They're keeping up with their friends and family, but they're also building an image and identity for themselves, which in a sense is their brand. They're connecting with the audience that they want to connect to. It's almost a disadvantage if you're not on it now. "

" Our mission is to connect every person in the world. You don't do that by having a service people pay for. "

" Building a mission and building a business go hand in hand. The primary thing that excites me is the mission. But we have always had a healthy understanding that we need to do both. "

" I wear the same outfit or, at least, a different copy of it almost every day. "

" Our goal is not to build a platform; it's to be cross all of them. "

" All of my friends who have younger siblings who are going to college or high school - my number one piece of advice is: You should learn how to program. "

" I like making things. I don't like getting my picture taken. "

" We're very focused on making News Feed really good, making our photos experience really good, making messaging really good, and creating great location apps. That's the nature of a platform business of our scale. Most companies that are relevant to us will have some overlaps in some competitive way. "

" There's a level of service that we could provide when we're just at Harvard that we can't provide for all of the colleges, and there's a level of service that we can provide when we're a college network that we wouldn't be able to provide if we went to other types of things. "

" This is our commitment to users and the people who use our service, is that Facebook's a free service. It's free now. It will always be free. We make money through having advertisements and things like that. "