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" Much of outcomes research is a systematic attempt to exploit what is known and make it better. "
Kevin Kelly
Much
Research
Outcomes
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" Organizations get invested into a particular product. And sometimes the best thing is to stop making that product, even though it's profitable, because it has optimized at a local peak. "
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" Species go extinct because there are historical contraints built into a given body or a given design. "
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" Managing bottom-up change is its own art. "
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Art
Bottom-Up
" It's more along the lines of raising a child: we train the system to a certain range of behaviors that we find most useful. But then we let it go, because we don't want to have to be babysitting it the whole time. "
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" The nature of an innovation is that it will arise at a fringe where it can afford to become prevalent enough to establish its usefulness without being overwhelmed by the inertia of the orthodox system. "
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Overwhelmed
Nature
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" Each system is trying to anticipate change in the environment. "
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Trying
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Environment
" Everything that we are making, we are making more and more complex. "
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Complex
More
Making
" The most certain thing you can say about the environment tomorrow is that it probably is going to be just like today, for the most part. "
Kevin Kelly
Tomorrow
Environment
Today
" Each organism's environment, for the most part, consists of other organisms. "
Kevin Kelly
Environment
Other
Most
" The way that organizations and organisms anticipate the future is by taking signals from the past, most the time. "
Kevin Kelly
Way
Future
Most
" It's generally much easier to kill an organization than to change it substantially. "
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Easier
Change
Much
" And they discovered something very interesting: when it comes to walking, most of the ant's thinking and decision-making is not in its brain at all. It's distributed. It's in its legs. "
Kevin Kelly
Walking
Thinking
Interesting
" Managers tend to treat organizations as if they are infinitely plastic. They hire and fire, merge, downsize, terminate programs, add capacities. But there are limits to the shifts that organizations can absorb. "
Kevin Kelly
Treat
Plastic
Limits
" In a broad systems sense, an organism's environment is indistinguishable from the organism itself. "
Kevin Kelly
Environment
Broad
Systems
" All imaginable futures are not equally possible. "
Kevin Kelly
Possible
Imaginable
Equally
" The organization and the environment are in concert. "
Kevin Kelly
Environment
Organization
Concert
" The great advance of personal computers was not the computing power per se but the fact that it brought it right to your face, that you had control over it, that were confronted with it and could steer it. "
Kevin Kelly
Power
Face
Control
" We are infected by our own misunderstanding of how our own minds work. "
Kevin Kelly
Work
Misunderstanding
Minds
" Basins of attraction, of self organization, show up as well in our complex social environment, in human organizations. Here again, while we cannot predict the result of any given input, we can say that it will likely fall within one of several areas. "
Kevin Kelly
Self
Fall
Environment
" The most interesting thing about change in the environment is that for the most part the environment isn't changing. "
Kevin Kelly
Most
Change
Environment
" Complexity that works is built up out of modules that work perfectly, layered one over the other. "
Kevin Kelly
Work
Other
Up
" But when you are embodied in a location, in a physical plant, in a set of people, and in a common history, that constrains your evolution and your ability to evolve in certain directions. "
Kevin Kelly
Evolution
You
Plant
" The way to build a complex system that works is to build it from very simple systems that work. "
Kevin Kelly
Work
Build
Simple
" An organization's reason for being, like that of any organism, is to help the parts that are in relationship to each other, to be able to deal with change in the environment. "
Kevin Kelly
Change
Relationship
Organization
" This is actually a very important principle that science is learning about large systems like evolution and that futurists are learning about anticipating human society: just because a future scenario is plausible doesn't mean we can get there from here. "
Kevin Kelly
Learning
Future
Society
" Technological advances could allow us to see more clearly into our own lives. "
Kevin Kelly
Technological
See
Us
" It has become evident that the primary lesson of the study of evolution is that all evolution is coevolution: every organism is evolving in tandem with the organisms around it. "
Kevin Kelly
Lesson
Evolution
Become
" An organization is a set of relationships that are persistent over time. "
Kevin Kelly
Organization
Over
Relationships
" When a system is in turbulence, the turbulence is not just out there in the environment, but is a part of the organization or organism that you are looking at. "
Kevin Kelly
Environment
Looking
You
" But in a turbulent environment the change is so widespread that it just routes around any kind of central authority. So it is best to manage the bottom-up change rather than try to institute it from the top down. "
Kevin Kelly
Best
Authority
Environment