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" My favorite mode of transport is hot-air ballooning. It's so graceful to be blown by the wind, to go where the wind takes you. "

Richard Branson

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" We believe that within five years, 96 percent of British consumers will have access to the Internet, whether it be through a personal computer, a set-top box or a mobile phone. "

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" I wanted to be an editor or a journalist, I wasn't really interested in being an entrepreneur, but I soon found I had to become an entrepreneur in order to keep my magazine going. "

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" An exceptional company is the one that gets all the little details right. And the people out on the front line, they know when things are not going right, and they know when things need to be improved. And if you listen to them, you can soon improve all those niggly things which turns an average company into an exceptional company. "

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" We've always had a pretty competitive and pretty ferocious battle with British Airways... It's lasted now about 14 years, and we're very pleased to have survived it. "

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" I never get the accountants in before I start up a business. It's done on gut feeling, especially if I can see that they are taking the mickey out of the consumer. "

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" At Virgin, we have always backed the power of the entrepreneur and inventor to find solutions to tricky problems. Why should climate change and the battle against carbon be any different? "

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" As a teenager, I went to Bali a lot, but it's a long, long way from England. Which is why, when we bought Necker Island, we made it like a mini Bali. "

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" With Virgin, I've just loved creating things. And as a private company, I can get away with moving Virgin from records to airlines to train companies to space companies to whatever, without ever having to worry about analysts knocking the value of my stock. "

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" The funny thing is people won't let me pay for things. I'll be in a restaurant and the manager will say, 'Oh no, it's on the house.' "

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" We are going to transform Britain's rail system from the worst in the world to the best. If you can do a few things like that, when the body gives out, you can say you've lived a good life. "

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" Space has always fascinated me. As a young boy looking up at the stars, I found it impossible to resist thinking what was out there and if I ever would experience space first-hand. "

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" I've been very lucky. I come from a very close family. "

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" When hiring somebody, I never ask to see a curriculum vitae. I feel that since I didn't have one myself, it would be a bit presumptuous to ask to see anyone else's. "

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" Well, the odds must be against anybody being able to fly around the world in a balloon on the first attempt. All of us who are attempting to go around the world in balloons are effectively flying in experimental craft because these craft cannot be tested. "

Richard Branson

" So I've seen life as one long learning process. And if I see - you know, if I fly on somebody else's airline and find the experience is not a pleasant one, which it wasn't in - 21 years ago, then I'd think, well, you know, maybe I can create the kind of airline that I'd like to fly on. "

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" All you have in business is your reputation - so it's very important that you keep your word. "

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" You should not build your customer service system on the premise that your organisation will never question the whims of your clients. "

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" I always find the time to exercise - kitesurfing, tennis or cycling - and to spend time with my loved ones. "

Richard Branson

" Too many people measure how successful they are by how much money they make or the people that they associate with. In my opinion, true success should be measured by how happy you are. "

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" I always love going on a safari drive whenever I visit Ulusaba Private Game Reserve in South Africa. I've been fortunate to see so many incredible animals over the years, and each time, it's completely different. Following Ulusaba's pack of wild dogs is my highlight. "

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" Especially when you're at a high level in an organization, criticism can be devastating to an employee. I prefer to praise employees for what they're doing right, and it tends to lead to them doing more of the same. Not always, but it's the way I choose to bet. "

Richard Branson

" Lightning is something which, again, we would rather avoid. "

Richard Branson

" Although I've been living in the British Virgin Islands for some time now, I have never stopped caring passionately about the U.K. and its great people. "

Richard Branson

" To me, business isn't about wearing suits or pleasing stockholders. It's about being true to yourself, your ideas and focusing on the essentials. "

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" The jet stream is a very strong force and pushing a balloon into it is like pushing up against a brick wall, but once we got into it, we found that, remarkably, the balloon went whatever speed the wind went. "

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" It's a common misconception that money is every entrepreneur's metric for success. It's not, and nor should it be. "

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" My mother was determined to make us independent. When I was four years old, she stopped the car a few miles from our house and made me find my own way home across the fields. I got hopelessly lost. "

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" A passionate belief in your business and personal objectives can make all the difference between success and failure. If you aren't proud of what you're doing, why should anybody else be? "

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" A good leader doesn't get stuck behind a desk. "

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" I think, because I started Virgin when I was a teenager, it has become a part of me, like my family, and I am motivated by ambition for it, almost as if it were a child. "

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