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" My interest in life comes from setting myself huge, apparently unachievable challenges and trying to rise above them. "
Richard Branson
Challenges
Myself
Life
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" I love Africa, and Ulusaba, our home in South Africa, is pretty special. It's on a rocky hill overlooking the bush, and from your room, you can see lions stalking zebras by the waterhole. "
Richard Branson
Home
Love
Hill
" Ridiculous yachts and private planes and big limousines won't make people enjoy life more, and it sends out terrible messages to the people who work for them. It would be so much better if that money was spent in Africa - and it's about getting a balance. "
Richard Branson
Life
Work
Money
" I'm a lad of the '60s. I started a magazine to try and end the Vietnam war, but it was a number of years before I had the profile, the financial resources and the time to do more. "
Richard Branson
End
War
Try
" Like getting into a bleeding competition with a blood bank. "
Richard Branson
Bank
Blood
Competition
" Treat failure as a lesson on how not to approach achieving a goal, and then use that learning to improve your chances of success when you try again. Failure is only the end if you decide to stop. "
Richard Branson
Success
Treat
Learning
" It's a common misconception that money is every entrepreneur's metric for success. It's not, and nor should it be. "
Richard Branson
Success
Common
Entrepreneur
" If you're embarking around the world in a hot-air balloon, don't forget the toilet paper. "
Richard Branson
You
Forget
Balloon
" Well, the odds must be against anybody being able to fly around the world in a balloon on the first attempt. All of us who are attempting to go around the world in balloons are effectively flying in experimental craft because these craft cannot be tested. "
Richard Branson
Craft
Balloon
Flying
" A passionate belief in your business and personal objectives can make all the difference between success and failure. If you aren't proud of what you're doing, why should anybody else be? "
Richard Branson
Proud
Success
Business
" When hiring somebody, I never ask to see a curriculum vitae. I feel that since I didn't have one myself, it would be a bit presumptuous to ask to see anyone else's. "
Richard Branson
Never
Curriculum
Feel
" I was dyslexic, I had no understanding of schoolwork whatsoever. I certainly would have failed IQ tests. And it was one of the reasons I left school when I was 15 years old. And if I - if I'm not interested in something, I don't grasp it. "
Richard Branson
Years
Old
School
" One thing is certain in business. You and everyone around you will make mistakes. "
Richard Branson
Will
Mistakes
Business
" I nearly failed when Virgin was in its infancy; I nearly failed in the early 1980s, and, of course, I have nearly died more than once trying to achieve a world record for boating or ballooning. But through a combination of luck and planning, both Virgin and I are still here. "
Richard Branson
Trying
World
Early
" More businesses should be following Apple's stance in encouraging more investment in sustainability. "
Richard Branson
Investment
Apple
More
" When exploring London, you will come across lots of excitement by chance, so try to take everything in rather than just rushing around to all of the major tourist haunts. "
Richard Branson
Excitement
Chance
Exploring
" Fortunately we're not a public company - we're a private group of companies, and I can do what I want. "
Richard Branson
Public
Company
Group
" We, we - as I say, we go in and shake up other industries and I think, you know, we do it differently and I think that industries are not quite the same as a result of Virgin attacking the market. "
Richard Branson
Know
Go
Result
" When I was a kid, I had a tendency to criticize. But when I did, my mum would whisk me off to the bathroom to stand in front of a mirror. Ten minutes, never less. To think about how criticism is a poor reflection on the one who criticizes. "
Richard Branson
Me
Reflection
Mirror
" I believe in benevolent dictatorship provided I am the dictator. "
Richard Branson
I Am
I Believe
Dictatorship
" My early business ventures included growing Christmas trees and breeding birds. "
Richard Branson
Birds
Trees
Early
" I've never gone into business to make money. Every Virgin product and service has been made into a reality to make a positive difference in people's lives. And by focusing on the happiness of our customers, we have been able to build a successful group of companies. "
Richard Branson
Happiness
Positive
Service
" With Virgin, I've just loved creating things. And as a private company, I can get away with moving Virgin from records to airlines to train companies to space companies to whatever, without ever having to worry about analysts knocking the value of my stock. "
Richard Branson
Moving
Value
Loved
" I'm not sure how I'd survive without English Breakfast tea. Even in the Caribbean, I must drink 20 cups a day. "
Richard Branson
Breakfast
Survive
Tea
" The true cost to the world of a burger is far greater than the money you hand over to buy it. "
Richard Branson
You
Over
Money
" As a teenager, I went to Bali a lot, but it's a long, long way from England. Which is why, when we bought Necker Island, we made it like a mini Bali. "
Richard Branson
Like
Long
Long Way
" From my very first day as an entrepreneur, I've felt the only mission worth pursuing in business is to make people's lives better. "
Richard Branson
Business
Better
Day
" Every successful businessman will have experienced set-backs and failures - they're lying if they say they haven't. Virgin has had some tremendously successful businesses and some that have not quite worked out. Virgin Cola springs to mind - the product wasn't distinct enough from Coca-Cola. "
Richard Branson
Lying
Enough
Successful
" We're introducing separate rooms with double beds in all of our planes so people can actually go with their partner and have a proper night's sleep. "
Richard Branson
Sleep
Double
Night
" I'm a bit like the Queen in that I don't carry much cash. "
Richard Branson
Much
Cash
Like
" When we launched a new company, I reviewed the ads and marketing materials and asked those presenting the campaign to read everything aloud to test the phrasing and concept. If I could grasp it quickly, then it passed with muster. We would get our message across only if it was understandable at first glance. "
Richard Branson
Company
Test
New