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" The true cost to the world of a burger is far greater than the money you hand over to buy it. "

Richard Branson

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" Be willing to use yourself to get out there and put the company on the market. If you have to make a fool of yourself, make a fool of yourself, but make sure that you end up on the front pages, not the back pages. In time, it's possible that your company will stand out from the crowd, and you'll be successful. "

Richard Branson

" Lightning is something which, again, we would rather avoid. "

Richard Branson

" There's an inherent danger in letting people think that they have perfected something. When they believe they've 'nailed it,' most people tend to sit back and rest on their laurels while countless others will be labouring furiously to better their work! "

Richard Branson

" I nearly failed when Virgin was in its infancy; I nearly failed in the early 1980s, and, of course, I have nearly died more than once trying to achieve a world record for boating or ballooning. But through a combination of luck and planning, both Virgin and I are still here. "

Richard Branson

" Space has always fascinated me. As a young boy looking up at the stars, I found it impossible to resist thinking what was out there and if I ever would experience space first-hand. "

Richard Branson

" I love travelling full stop - so while I've had some harrowing instances, I never look at them negatively. Memories are made when you're travelling - not when you're chained to your desk. "

Richard Branson

" An exceptional company is the one that gets all the little details right. And the people out on the front line, they know when things are not going right, and they know when things need to be improved. And if you listen to them, you can soon improve all those niggly things which turns an average company into an exceptional company. "

Richard Branson

" It's a common misconception that money is every entrepreneur's metric for success. It's not, and nor should it be. "

Richard Branson

" I love creating hideaways. My idea is to go to the most beautiful, unspoilt places, buy the land, and make sure it is never damaged. I've always admired John D. Rockefeller, who bought up tracts of land to ensure they were left wild in perpetuity. "

Richard Branson

" I think it's good for a woman to put on a bit of weight when she gets older - it looks better. But a man has to stay balanced. "

Richard Branson

" If you are a small company taking on a big company, you need to have a sense of humor. "

Richard Branson

" It's rare for a startup to make money immediately, so you need to make sure that you have enough saved or that you have another income stream that can support you. "

Richard Branson

" I'm a bit like the Queen in that I don't carry much cash. "

Richard Branson

" Business opportunities are like buses, there's always another one coming. "

Richard Branson

" There's no point in starting a business unless you're going to make a dramatic difference to other people's lives. So if you've got an idea that's gonna make a big difference to other people's lives, then just get on and do it. "

Richard Branson

" Capitalism has proven to be the only system that works, but the problem with capitalism is that extreme wealth ends up in the hands of a few people. "

Richard Branson

" When I was four, my mother insisted I get out of the car and find my own way home. Although I got lost, I did find my way home. It taught me the value of independence at an early age. "

Richard Branson

" We have teams of people working on electric cars. So you never know - you may find Virgin competing with the Tesla in the car business as we do in the space business. "

Richard Branson

" Those who know me know I'm passionate about lists, and top of my list of priorities is my family. My wife Joan and I do not consider our legacy to our children to be wealth or fame but the opportunity to pursue happiness by following their own path. "

Richard Branson

" On one of my last days at school, the headmaster said I would either end up in prison or become a millionaire. That was quite a startling prediction, but in some respects, he was right on both counts! "

Richard Branson

" You never know with these things when you're trying something new what can happen. This is all experimental. "

Richard Branson

" With Virgin, I've just loved creating things. And as a private company, I can get away with moving Virgin from records to airlines to train companies to space companies to whatever, without ever having to worry about analysts knocking the value of my stock. "

Richard Branson

" More businesses should be following Apple's stance in encouraging more investment in sustainability. "

Richard Branson

" And obviously, from our own personal point of view, the principal challenge is a personal challenge. "

Richard Branson

" My mother was determined to make us independent. When I was four years old, she stopped the car a few miles from our house and made me find my own way home across the fields. I got hopelessly lost. "

Richard Branson

" My early business ventures included growing Christmas trees and breeding birds. "

Richard Branson

" I love Notting Hill and Westbourne Grove - there is so much life and vitality around Portobello and Ladbroke Grove. It has come up a lot since I started Virgin more than 40 years ago, but there is so much character. "

Richard Branson

" I've been very passionate about renewable energy for many years, particularly solar energy and its capacity to bring abundant clean, sustainable energy to millions around the globe. "

Richard Branson

" The funny thing is people won't let me pay for things. I'll be in a restaurant and the manager will say, 'Oh no, it's on the house.' "

Richard Branson

" I suppose Virgin is an unusual brand in that I suspect we're the only 'way of life' brand in the world. We're one of maybe the top 30 best known brands in the world, yet if you look at the other 29, they all specialize in one area. Whether it's Google, Coca-Cola, Microsoft, etc., they all generally specialize in one area. "

Richard Branson