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" Like getting into a bleeding competition with a blood bank. "

Richard Branson

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" Fun is one of the most important - and underrated - ingredients in any successful venture. If you're not having fun, then it's probably time to call it quits and try something else. "

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" When we launched a new company, I reviewed the ads and marketing materials and asked those presenting the campaign to read everything aloud to test the phrasing and concept. If I could grasp it quickly, then it passed with muster. We would get our message across only if it was understandable at first glance. "

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" Fortunately we're not a public company - we're a private group of companies, and I can do what I want. "

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" The balloons only have one life and the only way of finding out whether they work is to attempt to fly around the world. "

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" The jet stream is a very strong force and pushing a balloon into it is like pushing up against a brick wall, but once we got into it, we found that, remarkably, the balloon went whatever speed the wind went. "

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" Most people would assume my business success, and the wealth that comes with it, have brought me happiness. But I know I am successful, wealthy, and connected because I am happy. "

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" The true cost to the world of a burger is far greater than the money you hand over to buy it. "

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" An exceptional company is the one that gets all the little details right. And the people out on the front line, they know when things are not going right, and they know when things need to be improved. And if you listen to them, you can soon improve all those niggly things which turns an average company into an exceptional company. "

Richard Branson

" When exploring London, you will come across lots of excitement by chance, so try to take everything in rather than just rushing around to all of the major tourist haunts. "

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" One thing is certain in business. You and everyone around you will make mistakes. "

Richard Branson

" I would be lying if I didn't admit sadness that our wonderful airline is merging with another. Because I'm not American, the U.S. Department of Transportation stipulated I take some of my shares in Virgin America as non-voting shares, reducing my influence over any takeover. So there was sadly nothing I could do to stop it. "

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" Although I've been living in the British Virgin Islands for some time now, I have never stopped caring passionately about the U.K. and its great people. "

Richard Branson

" Do not be embarrassed by your failures, learn from them and start again. "

Richard Branson

" I'm not sure how I'd survive without English Breakfast tea. Even in the Caribbean, I must drink 20 cups a day. "

Richard Branson

" I nearly failed when Virgin was in its infancy; I nearly failed in the early 1980s, and, of course, I have nearly died more than once trying to achieve a world record for boating or ballooning. But through a combination of luck and planning, both Virgin and I are still here. "

Richard Branson

" Be willing to use yourself to get out there and put the company on the market. If you have to make a fool of yourself, make a fool of yourself, but make sure that you end up on the front pages, not the back pages. In time, it's possible that your company will stand out from the crowd, and you'll be successful. "

Richard Branson

" Too many people measure how successful they are by how much money they make or the people that they associate with. In my opinion, true success should be measured by how happy you are. "

Richard Branson

" We've always had a pretty competitive and pretty ferocious battle with British Airways... It's lasted now about 14 years, and we're very pleased to have survived it. "

Richard Branson

" I've been very lucky. I come from a very close family. "

Richard Branson

" Treat failure as a lesson on how not to approach achieving a goal, and then use that learning to improve your chances of success when you try again. Failure is only the end if you decide to stop. "

Richard Branson

" We have one planet in our solar system that's habitable, and that's the Earth, and space travel can transform things back here for the better. First of all, by just having people go to space and look back on this fragile planet we live on. People have come back transformed and have done fantastic things. "

Richard Branson

" Through the right people focusing on the right things, we can, in time, get on top of a lot if not most of the problems of this world. And that's what a number of us are trying to do. "

Richard Branson

" As a teenager, I went to Bali a lot, but it's a long, long way from England. Which is why, when we bought Necker Island, we made it like a mini Bali. "

Richard Branson

" I don't think so, in that Virgin is already a global brand. Brands like Amazon have had to spend hundreds of millions of pounds you know, building their brands, whereas Virgin is already well-known around the world. "

Richard Branson

" I cannot remember a moment in my life when I have not felt the love of my family. We were a family that would have killed for each other - and we still are. "

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" Can you imagine what a different world we will live in when businesses do what's right for the communities and the environment in everything they do? "

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" Had I pursued my education long enough to learn all the conventional dos and don'ts of starting a business, I often wonder how different my life and career might have been. "

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" Devon holds a special place in my heart. As a child, I normally went on holiday to Bantham and have lots of happy memories from my time there. I used to catch sand eels in the early morning and go fishing for bass throughout the day. I remember a gull taking my bait. "

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" There is no way I would ask others to go on a Virgin Galactic flight if I didn't feel it was safe enough for myself. "

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" A complaint is a chance to turn a customer into a lifelong friend. I say that seriously, not as some press release baloney. "

Richard Branson