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" The producers of 'Mad Men,' you know, think I hate their show, which is true. "
George Lois
Men
Hate
Know
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" Whatever the creative industry, when you're confronted with the challenge of coming up with a Big Idea, always work with the most talented, innovative mind available. Hopefully... that's you. "
George Lois
Challenge
You
Work
" Nothing great can come of more than three people in a room. If you had 10 incredibly bright people, nothing would come out of it. "
George Lois
People
More
Great
" What Apple did for technology is brilliant, but they didn't do nothin' for our economy. "
George Lois
Brilliant
Technology
Economy
" If you're working, and you're not trying to be great, give up. "
George Lois
Working
Give
Great
" I'm sounding like an old fart talking about how bad advertising is today, but it's true. Advertising sucks. Guys like me and Bob Gage and certainly Bill Bernbach and two or three other guys, we exemplified and led the creative revolution. "
George Lois
Creative
Advertising
Revolution
" If somebody says to you, 'MTV,' you think of Mick Jagger on a phone screaming at that phone: 'I want my MTV.' That, to me, was always the epitome of great advertising. "
George Lois
Advertising
Think
Me
" What I taught myself was that in any problem you get, you've got to come up with an innovative, brilliant, kind of unusual, stunning solution. "
George Lois
Problem
Solution
Up
" If you work with convictions, people have got to listen to you. "
George Lois
Work
Listen
Got
" When I teach classes at the School of Visual Arts,, I'll ask the students, 'How many of you have been to a museum this year?' Nobody raises their hand and I go into a tirade. If you want to do something sharp and innovative, you have to know what went on before. "
George Lois
Know
Nobody
Museum
" In professional work - certainly in the arts and graphics - 99% of people have zero courage. They blow with the wind. "
George Lois
Courage
People
Wind
" Sometimes all the 'marketing' insight in the world can't move a client, but the creation of a truly great brand name can become a billion-dollar idea! "
George Lois
Creation
Name
Great
" All the people who run agencies, all the important people in agencies have taken communication courses, marketing courses, advertising courses, and courses basically teach advertising as a science, and advertising is so far from a science it isn't even funny. Advertising is an art. "
George Lois
Run
Communication
Art
" With the way I worked, a client can give me everything they know about something, and then I go away and come back with advertising that knocks them out of their chair. They finally understand what kind of a company they are. "
George Lois
Me
Advertising
Back
" When I lecture kids, I say, 'You've got to be ambitious by the advertising' - ambitious. You've got to say, 'See, this product? Maybe I can change the world with this product.' They look at me like I'm nuts, but that's what you can do. "
George Lois
You
Change The World
Change
" A graphic designer, you know, who understands ideas and understands that ideas are what makes the world go round, could change the world with a magazine. If one talent could do it right now, and everybody would stop saying it's the death of magazines. "
George Lois
Talent
Change The World
Change
" People say I'm the original Don Draper. I'm not Don Draper. "
George Lois
Say
People Say
Original
" The whole area of creativity is constipated and frightened. "
George Lois
Area
Frightened
Whole
" Ad agencies do all kinds of market research that ask people what they think they want, and instead, you should be creating things that you want. If you do something and you get it, the rest of the world will get it, too. Trust your own instincts, your own intellect, and your own sense of humor. "
George Lois
Trust
Think
Rest
" My concern has always been with creating images that catch people's eyes, penetrate their minds, warm their hearts and cause them to act. "
George Lois
People
Always
Creating
" Doyle Dane Bernbach was a great, great agency when I got there. There was an arrogance that everyone had, but it was a closed club. I was a guy who worked a little differently. Edgier. More punch-in-the-mouth. "
George Lois
Arrogance
Great
Everyone
" You can't test great advertising. You can only test the mediocre. Not that I don't care about demographics. You have to understand who you're going after. "
George Lois
Advertising
Test
You
" When you create advertising, always start with the words. "
George Lois
Advertising
You
Words
" Nobody should force you to do a bad piece of work in your whole life - no client, no creative director, nobody. The job isn't to please the client; the job is to produce something for the client that makes them incredibly successful. "
George Lois
Job
Bad
Creative
" I had a fistfight with every kid on my block. I got about fifteen broken noses to prove it. Part of it was also because I was always drawing, and I always had an artist portfolio with me. But I was a tough kid. I won their respect. "
George Lois
Respect
Kid
Me
" When you think of a brand, you should immediately understand it from the advertising attitude, from the words and visuals. "
George Lois
Words
Advertising
Attitude
" Museums are custodians of epiphanies, and these epiphanies enter the central nervous system and deep recesses of the mind. "
George Lois
Nervous
System
Deep
" From the time I was three or four years old, I drew all the time. Drew all the time, every second. "
George Lois
Years
Four
Old
" When I did 'Esquire,' I did a lot of celebrity covers, but the celebrity cover was Hubert Humphrey as a dummy, sitting on Lyndon Johnson's lap and aping his feelings about the war. I did celebrity covers that made a difference in what was going on in American culture. "
George Lois
War
Going
Culture
" Look at the news stand, you know? I mean, it's a cacophony of famous people or people who want to be famous with blurbs all around it, and it's supposed to be, you know, that's supposed to be creativity in journalism. My God, it's unbelievable. It's shocking. "
George Lois
God
People
Stand
" To me, great advertising can make food taste better, can make your car run smoother. It can change your perception of something. Is it wrong to change your perception about something? Of course not. I'm not lying; I'm just saying, 'This one's more fun, this one's more exciting.' "
George Lois
Great
Food
Change