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" Obviously, you don't have to be religious to be moral, and beastly people are sometimes religious. "

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" As human beings, we are the genetic elite, the sentient, contemplating and innovating sum of countless genetic accidents and transcription errors. "

" I don't know whether the universe contains any evidence of intelligent design, but I can assure you that thousands of everyday products do not. "

" The fact is, society is made more hospitable by every individual who acts as if 'do unto others' really was a rule. "

" In a world of commoditized knowledge, the returns go to the companies who can produce non-standard knowledge. "

" To create an organization that's adaptable and innovative, people need the freedom to challenge precedent, to 'waste' time, to go outside of channels, to experiment, to take risks and to follow their passions. "

" In most organizations, change comes in only two flavors: trivial and traumatic. Review the history of the average organization and you'll discover long periods of incremental fiddling punctuated by occasional bouts of frantic, crisis-driven change. "

" Truth be told, there are lots of companies that provide exemplary phone support. DirecTV, Virgin America and Apple are a few that regularly exceed my expectations. "

" I live a half mile from the San Andreas fault - a fact that bubbles up into my consciousness every time some other part of the world experiences an earthquake. I sometimes wonder whether this subterranean sense of impending disaster is at least partly responsible for Silicon Valley's feverish, get-it-done-yesterday work norms. "

" Most of us understand that innovation is enormously important. It's the only insurance against irrelevance. It's the only guarantee of long-term customer loyalty. It's the only strategy for out-performing a dismal economy. "

" In a democracy, you don't need anyone's permission to form a new political party, publish a politically charged article, or organize a 'tea party.' And in open markets, individuals are free to buy and invest as they see fit. "

" As human beings, we are the only organisms that create for the sheer stupid pleasure of doing so. Whether it's laying out a garden, composing a new tune on the piano, writing a bit of poetry, manipulating a digital photo, redecorating a room, or inventing a new chili recipe - we are happiest when we are creating. "

" Trust is not simply a matter of truthfulness, or even constancy. It is also a matter of amity and goodwill. We trust those who have our best interests at heart, and mistrust those who seem deaf to our concerns. "

" Over the centuries, religion has become institutionalized, and in the process encrusted with elaborate hierarchies, top-heavy bureaucracies, highly specialized roles and reflexive routines. "

" Businesses fail when they over-invest in what is at the expense of what could be. "

" An employee who's one of hundreds, rather than one of a few, is unlikely to feel personally responsible for helping the organization adapt and change. "

" What's true for churches is true for other institutions: the older and more organized they get, the less adaptable they become. That's why the most resilient things in our world - biological life, stock markets, the Internet - are loosely organized. "

" I'm a capitalist by conviction and profession. I believe the best economic system is one that rewards entrepreneurship and risk-taking, maximizes customer choice, uses markets to allocate scarce resources and minimizes the regulatory burden on business. "

" To escape the curse of commoditization, a company has to be a game-changer, and that requires employees who are proactive, inventive and zealous. "

" Power has long been regarded as morally corrosive, and we often suspect the intentions of those who seek it. "

" I am an ardent supporter of capitalism - but I also understand that while individuals have inalienable, God-given rights, corporations do not. "

" When a politician bends the truth or a CEO breaks a promise, trust takes a beating. "

" We owe our existence to innovation. Our species exists thanks to four billion years of genetic innovation. "

" You can't build an adaptable organization without adaptable people - and individuals change only when they have to, or when they want to. "

" I was frustrated for a long time with my colleagues in the business school world and with so many management authors who didn't really see themselves as innovators. They were glorified journalists. "

" A well-conceived product excels at what it does. It's close to being functionally flawless - like a Ziploc bag, a radio from Tivoli Audio, a Philips Sonicare toothbrush, a Nespresso coffee maker or Google's home page. "

" At the pinnacle of great design are products so gorgeous and lust-worthy that you want to lick them: a Porsche 911, Samsung's Luxia TV, an Eames lounge chair or anything by Loro Piana. "

" Online hierarchies are inherently dynamic. The moment someone stops adding value to the community, his influence starts to wane. "

" A noble purpose inspires sacrifice, stimulates innovation and encourages perseverance. "

" An adaptable company is one that captures more than its fair share of new opportunities. It's always redefining its 'core business' in ways that open up new avenues for growth. "

" Management innovation is going to be the most enduring source of competitive advantage. There will be lots of rewards for firms in the vanguard. "