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" To escape the curse of commoditization, a company has to be a game-changer, and that requires employees who are proactive, inventive and zealous. "

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" As human beings, we are the genetic elite, the sentient, contemplating and innovating sum of countless genetic accidents and transcription errors. "

" All too often, legacy management practices reflexively perpetuate the past - by over-weighting the views of long-tenured executives, by valuing conformance more highly than creativity and by turning tired industry nostrums into sacred truths. "

" Most of us do more than subsist. From the vantage point of our ancestors, we live lives of almost unimaginable ease. Here again, we have innovation to thank. "

" Remarkable contributions are typically spawned by a passionate commitment to transcendent values such as beauty, truth, wisdom, justice, charity, fidelity, joy, courage and honor. "

" A titled leader relies heavily on positional power to get things done; a natural leader is able to mobilize others without the whip of formal authority. "

" To create an organization that's adaptable and innovative, people need the freedom to challenge precedent, to 'waste' time, to go outside of channels, to experiment, to take risks and to follow their passions. "

" It's not unusual for a would-be entrepreneur to get turned down half a dozen times before finding a willing investor - yet in most companies, it takes only one 'nyet' to kill a project stone dead. "

" Trust is not simply a matter of truthfulness, or even constancy. It is also a matter of amity and goodwill. We trust those who have our best interests at heart, and mistrust those who seem deaf to our concerns. "

" An uplifting sense of purpose is more than an impetus for individual accomplishment, it is also a necessary insurance policy against expediency and impropriety. "

" You have to train people how to be business innovators. If you don't train them, the quality of the ideas that you get in an innovation marketplace is not likely to be high. "

" Over time, a successful company will acquire much in the way of resources and momentum, and these things often insulate it from reality once it has stopped being successful. "

" An adaptable company is one that captures more than its fair share of new opportunities. It's always redefining its 'core business' in ways that open up new avenues for growth. "

" In a world of commoditized knowledge, the returns go to the companies who can produce non-standard knowledge. "

" In most languages, 'control' is the first synonym for the word 'manage.' Control is about spotting and correcting deviations from pre-defined standards; thus to control, one must first constrain. "

" Over the centuries, religion has become institutionalized, and in the process encrusted with elaborate hierarchies, top-heavy bureaucracies, highly specialized roles and reflexive routines. "

" Obviously, you don't have to be religious to be moral, and beastly people are sometimes religious. "

" It's not just that individuals have lost faith in the integrity of their leaders, it's that they no longer believe society's most powerful institutions are acting in their interests. "

" At the heart of every faith system is a bargain: on one side there is the comfort that comes from a narrative that suggests human life has cosmic significance, and on the other a duty to yield to moral commands that can, in the moment, seem rather inconvenient. "

" Management innovation is going to be the most enduring source of competitive advantage. There will be lots of rewards for firms in the vanguard. "

" I'm not one of those professors whose office is encased floor-to-ceiling with books. By the way, I think academics do this to intimidate their visitors. "

" You can't build an adaptable organization without adaptable people - and individuals change only when they have to, or when they want to. "

" In a democracy, you don't need anyone's permission to form a new political party, publish a politically charged article, or organize a 'tea party.' And in open markets, individuals are free to buy and invest as they see fit. "

" As the great grandchildren of the industrial revolution, we have learned, at last, that the heedless pursuit of more is unsustainable and, ultimately, unfulfilling. Our planet, our security, our sense of equanimity and our very souls demand something better, something different. "

" When a politician bends the truth or a CEO breaks a promise, trust takes a beating. "

" Truth be told, there are lots of companies that provide exemplary phone support. DirecTV, Virgin America and Apple are a few that regularly exceed my expectations. "

" In most companies, the formal hierarchy is a matter of public record - it's easy to discover who's in charge of what. By contrast, natural leaders don't appear on any organization chart. "

" An employee who's one of hundreds, rather than one of a few, is unlikely to feel personally responsible for helping the organization adapt and change. "

" If organized religion has become less relevant, it's not because churches have held fast to their creedal beliefs - it's because they've held fast to their conventional structures, programs, roles and routines. "

" What's true for churches is true for other institutions: the older and more organized they get, the less adaptable they become. That's why the most resilient things in our world - biological life, stock markets, the Internet - are loosely organized. "

" An enterprise that is constantly exploring new horizons is likely to have a competitive advantage in attracting and retaining talent. "