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" To create an organization that's adaptable and innovative, people need the freedom to challenge precedent, to 'waste' time, to go outside of channels, to experiment, to take risks and to follow their passions. "

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" I'm a capitalist by conviction and profession. I believe the best economic system is one that rewards entrepreneurship and risk-taking, maximizes customer choice, uses markets to allocate scarce resources and minimizes the regulatory burden on business. "

Gary Hamel

Burden

Choice

Believe

" In a democracy, you don't need anyone's permission to form a new political party, publish a politically charged article, or organize a 'tea party.' And in open markets, individuals are free to buy and invest as they see fit. "

" At the pinnacle of great design are products so gorgeous and lust-worthy that you want to lick them: a Porsche 911, Samsung's Luxia TV, an Eames lounge chair or anything by Loro Piana. "

" Obviously, you don't have to be religious to be moral, and beastly people are sometimes religious. "

" The fact is, society is made more hospitable by every individual who acts as if 'do unto others' really was a rule. "

" Management innovation is going to be the most enduring source of competitive advantage. There will be lots of rewards for firms in the vanguard. "

" A well-conceived product excels at what it does. It's close to being functionally flawless - like a Ziploc bag, a radio from Tivoli Audio, a Philips Sonicare toothbrush, a Nespresso coffee maker or Google's home page. "

" A noble purpose inspires sacrifice, stimulates innovation and encourages perseverance. "

" Power has long been regarded as morally corrosive, and we often suspect the intentions of those who seek it. "

" An adaptable company is one that captures more than its fair share of new opportunities. It's always redefining its 'core business' in ways that open up new avenues for growth. "

" I live a half mile from the San Andreas fault - a fact that bubbles up into my consciousness every time some other part of the world experiences an earthquake. I sometimes wonder whether this subterranean sense of impending disaster is at least partly responsible for Silicon Valley's feverish, get-it-done-yesterday work norms. "

" During the ten years I lived in the U.K., I frequently attended an Anglican church just outside of London. I enjoyed the energetic singing and the thoughtful homilies. And yet, I found it easy to be a pew warmer, a consumer, a back row critic. "

" Fact is, inventing an innovative business model is often mostly a matter of serendipity. "

" In most languages, 'control' is the first synonym for the word 'manage.' Control is about spotting and correcting deviations from pre-defined standards; thus to control, one must first constrain. "

" Most of us do more than subsist. From the vantage point of our ancestors, we live lives of almost unimaginable ease. Here again, we have innovation to thank. "

" To escape the curse of commoditization, a company has to be a game-changer, and that requires employees who are proactive, inventive and zealous. "

" An employee who's one of hundreds, rather than one of a few, is unlikely to feel personally responsible for helping the organization adapt and change. "

" I was frustrated for a long time with my colleagues in the business school world and with so many management authors who didn't really see themselves as innovators. They were glorified journalists. "

" In an ideal world, an individual's institutional power would be correlated perfectly with his or her value-add. In practice, this is seldom the case. "

" I am an ardent supporter of capitalism - but I also understand that while individuals have inalienable, God-given rights, corporations do not. "

Gary Hamel

Understand

Capitalism

" In most companies, the formal hierarchy is a matter of public record - it's easy to discover who's in charge of what. By contrast, natural leaders don't appear on any organization chart. "

" Online hierarchies are inherently dynamic. The moment someone stops adding value to the community, his influence starts to wane. "

" The biggest barriers to strategic renewal are almost always top management's unexamined beliefs. "

" It's not just that individuals have lost faith in the integrity of their leaders, it's that they no longer believe society's most powerful institutions are acting in their interests. "

" Over time, a successful company will acquire much in the way of resources and momentum, and these things often insulate it from reality once it has stopped being successful. "

" Over the centuries, religion has become institutionalized, and in the process encrusted with elaborate hierarchies, top-heavy bureaucracies, highly specialized roles and reflexive routines. "

" What's true for churches is true for other institutions: the older and more organized they get, the less adaptable they become. That's why the most resilient things in our world - biological life, stock markets, the Internet - are loosely organized. "

" As human beings, we are the only organisms that create for the sheer stupid pleasure of doing so. Whether it's laying out a garden, composing a new tune on the piano, writing a bit of poetry, manipulating a digital photo, redecorating a room, or inventing a new chili recipe - we are happiest when we are creating. "

" As human beings, we are the genetic elite, the sentient, contemplating and innovating sum of countless genetic accidents and transcription errors. "

" An uplifting sense of purpose is more than an impetus for individual accomplishment, it is also a necessary insurance policy against expediency and impropriety. "

Gary Hamel

Insurance

Accomplishment