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" The basis of our partnership strategy and our partnership approach: We build the social technology. They provide the music. "
Mark Zuckerberg
Partnership
Technology
Music
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" There's a level of service that we could provide when we're just at Harvard that we can't provide for all of the colleges, and there's a level of service that we can provide when we're a college network that we wouldn't be able to provide if we went to other types of things. "
Mark Zuckerberg
Harvard
College
Service
" After launching the first version of Facebook for a few thousand users, we would discuss how this should be built for the world. It wasn't even a thought that maybe it could be us. We always thought it would be someone else doing it. "
Mark Zuckerberg
Thought
Doing
Always
" Figuring out what the next big trend is tells us what we should focus on. "
Mark Zuckerberg
Us
Focus
Next
" There are good examples of companies - Coca-Cola is one - that invested before there was a huge market in countries, and I think that ended up playing out to their benefit for decades to come. "
Mark Zuckerberg
Up
Out
Think
" When we are thinking about stuff like embeds, we are not thinking about how we are competing with YouTube. We are thinking about how are we going to make it more useful for people to share stuff on Facebook. "
Mark Zuckerberg
Like
More
People
" Health is certainly extremely important, and we've done a number of things at Facebook to help improve global health and work in that area, and I am excited to do more there, too. But the reality is that it's not an either-or. People need to be healthy and be able to have the Internet as a backbone to connect them to the whole economy. "
Mark Zuckerberg
People
Reality
Work
" The biggest risk is not taking any risk... In a world that changing really quickly, the only strategy that is guaranteed to fail is not taking risks. "
Mark Zuckerberg
Chance
World
Taking Risks
" We have a rule that if you check in code, you have to maintain it. So I mostly code on the side. I don't check in code anymore. "
Mark Zuckerberg
Check
Code
You
" My goal was never to make Facebook cool. I am not a cool person. "
Mark Zuckerberg
Cool
Make
Never
" The only meat I eat is from animals I've killed myself. "
Mark Zuckerberg
Only
Eat
Myself
" When I was in college I did a lot of stupid things and I don't want to make an excuse for that. Some of the things that people accuse me of are true, some of them aren't. There are pranks, IMs. "
Mark Zuckerberg
College
Want
People
" We started off as this platform inside Facebook; and we were pretty clear from the beginning that that wasn't where it was going to end up. A lot of people saw it and asked, 'Why is Facebook trying to get all these applications inside Facebook when the web is clearly the platform?' And we actually agreed with that. "
Mark Zuckerberg
Why
People
Beginning
" People love photos. Photos originally weren't that big a part of the idea for Facebook, but we just found that people really like them, so we built out this functionality. "
Mark Zuckerberg
Love
Just
People
" Unless you are breaking stuff, you are not moving fast enough. "
Mark Zuckerberg
Breaking
You
Moving
" Think about what people are doing on Facebook today. They're keeping up with their friends and family, but they're also building an image and identity for themselves, which in a sense is their brand. They're connecting with the audience that they want to connect to. It's almost a disadvantage if you're not on it now. "
Mark Zuckerberg
Family
Today
Think
" There are different ways to do innovation. You can plant a lot of seeds, not be committed to any particular one of them, but just see what grows. And this really isn't how we've approached this. We go mission-first, then focus on the pieces we need and go deep on them and be committed to them. "
Mark Zuckerberg
Plant
Innovation
Deep
" Move fast with stable infrastructure. "
Mark Zuckerberg
Move
Infrastructure
Fast
" I think a simple rule of business is, if you do the things that are easier first, then you can actually make a lot of progress. "
Mark Zuckerberg
You
Simple
Progress
" There are people who are really good managers, people who can manage a big organization, and then there are people who are very analytic or focused on strategy. Those two types don't usually tend to be in the same person. I would put myself much more in the latter camp. "
Mark Zuckerberg
People
Good
Myself
" Back, you know, a few generations ago, people didn't have a way to share information and express their opinions efficiently to a lot of people. But now they do. Right now, with social networks and other tools on the Internet, all of these 500 million people have a way to say what they're thinking and have their voice be heard. "
Mark Zuckerberg
People
Voice
Thinking
" I think that more flow of information, the ability to stay connected to more people makes people more effective as people. And I mean, that's true socially. It makes you have more fun, right. It feels better to be more connected to all these people. You have a richer life. "
Mark Zuckerberg
Think
Information
Fun
" You can use your real identity, or you can use phone numbers for something like WhatsApp, and pseudonyms for something like Instagram. But in any of those you're not just sharing and consuming content, you are also building relationships with people and building an understanding of people. "
Mark Zuckerberg
Building
You
Phone
" Our role is to be a platform for making all of these apps more social, and it's kind of an extension of what we see happening on the web, with the exception of mobile, which I think will be even more important than the web in a few years - maybe even sooner. "
Mark Zuckerberg
Will
Think
See
" We just think that there are all these different ways that people want to share, and that compressing them all into a single blue app is not the right format of the future. "
Mark Zuckerberg
People
Right
Think
" We're a community of a billion-plus people, and the best-selling phones - apart from the iPhone - can sell 10, 20 million. If we did build a phone, we'd only reach 1 or 2 percent of our users. That doesn't do anything awesome for us. We wanted to turn as many phones as possible into 'Facebook phones.' That's what Facebook Home is. "
Mark Zuckerberg
Community
Reach
Phone
" In addition to building better products, a more open world will also encourage businesses to engage with their customers directly and authentically. More than four million businesses have Pages on Facebook that they use to have a dialogue with their customers. We expect this trend to grow as well. "
Mark Zuckerberg
Better
Building
Grow
" If you go through some big corporate change, it's just not going to be the same. If we sold to Yahoo, they would have done something different; if you want to continue your vision of the company, then don't sell because there's inevitably going to be some change. "
Mark Zuckerberg
Want
You
Vision
" We want Facebook to be one of the best places people can go to learn how to build stuff. If you want to build a company, nothing better than jumping in and trying to build one. But Facebook is also great for entrepreneurs/hackers. If people want to come for a few years and move on and build something great, that's something we're proud of. "
Mark Zuckerberg
Move On
Great
Proud
" All of my friends who have younger siblings who are going to college or high school - my number one piece of advice is: You should learn how to program. "
Mark Zuckerberg
College
School
High School
" The amount of trust and bandwidth that you build up working with someone for five, seven, 10 years? It's just awesome. I care about openness and connectedness in a global sense. "
Mark Zuckerberg
Care
Awesome
Up