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" One thing we didn't know in 1996 is that it's very, very difficult, if not impossible, to sustain a culture with online advertising. "
Howard Rheingold
Impossible
Advertising
Culture
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" Humans are humans because we are able to communicate with each other and to organize to do things together that we can't do individually. "
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" Markets are as old as the crossroads. But capitalism, as we know it, is only a few hundred years old, enabled by cooperative arrangements and technologies, such as the joint-stock ownership company, shared liability insurance, double-entry bookkeeping. "
Howard Rheingold
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" Flash mobbing may be a fad that passes away, or it may be an indicator of things to come. "
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" Technology no longer consists just of hardware or software or even services, but of communities. Increasingly, community is a part of technology, a driver of technology, and an emergent effect of technology. "
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" There's a direct relationship between how difficult it is to send a message and how strongly it is received. "
Howard Rheingold
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" The Chinese government tried to keep a lid on the SARS crisis, but there were 160 million text messages in three days sent by Chinese citizens. These are early indications that it's going to be difficult for people who used to have control over the news to maintain that level of control. "
Howard Rheingold
Control
Early
Government
" As for Twitter, I've found that you have to learn how to make it add value rather than subtract hours from one's day. Certainly, it affords narcissism and distraction. "
Howard Rheingold
Day
Learn
Value
" Any virtual community that works, works because people put in some time. "
Howard Rheingold
Because
People
Time
" People move from place to place and job to job, but they no longer need to lose touch. "
Howard Rheingold
People
Job
Lose
" There is an elementary level of trust that is necessary for community. You have to be able to trust that your neighbors aren't going to look into your mailbox. "
Howard Rheingold
Trust
You
Neighbors
" Unlike with the majority of library books, when you enter a term into a search engine there is no guarantee that what you will find is authoritative, accurate or even vaguely true. "
Howard Rheingold
True
Search
Library
" You can't have an industrial revolution, you can't have democracies, you can't have populations who can govern themselves until you have literacy. The printing press simply unlocked literacy. "
Howard Rheingold
Revolution
Industrial Revolution
You
" Soon the digital divide will not be between the haves and the have-nots. It will be between the know-hows and the non-know-hows. "
Howard Rheingold
Digital
Divide
Between
" It's kind of astonishing that people trust strangers because of words they write on computer screens. "
Howard Rheingold
People
Strangers
Trust
" A phone tree isn't an ancient form of political organizing, but you have to call every person. "
Howard Rheingold
Organizing
Political
Tree
" Any disease support community is a place of deep bonds and empathy, and there are thousands if not tens of thousands of them. "
Howard Rheingold
Empathy
Place
Community
" The AP has only so many reporters, and CNN only has so many cameras, but we've got a world full of people with digital cameras and Internet access. "
Howard Rheingold
Got
Digital
Internet
" Communicating online goes back to the Defense Department's Arpanet which started in 1969. There was something called Usenet that started in 1980, and this gave people an opportunity to talk about things that people on these more official networks didn't talk about. "
Howard Rheingold
Opportunity
More
Back
" You can't pick up the telephone and say, 'Connect me with someone else who has a kid with leukemia.' "
Howard Rheingold
Say
Me
Kid
" Young voters are crucial. The trend over recent years has been for them to drift away. So anything that gets young voters interested in the electoral process not only has an immediate effect, but has an effect for years and years. "
Howard Rheingold
Away
Young
Years
" People's social networks do not consist only of people they see face to face. In fact, social networks have been extending because of artificial media since the printing press and the telephone. "
Howard Rheingold
Telephone
Face
Media
" Like most modern Americans, I assume individuality is not only a fundamental value, but a goal in life, an art form. "
Howard Rheingold
Individuality
Life
Value
" We think of them as mobile phones, but the personal computer, mobile phone and the Internet are merging into some new medium like the personal computer in the 1980s or the Internet in the 1990s. "
Howard Rheingold
Internet
Personal
Phone
" The idea that your spouse or your parents don't know where you are at all times may be part of the past. Is that good or bad? Will that make for better marriages or worse marriages? I don't know. "
Howard Rheingold
Know
Better
Good
" Inexpensive phones and pay-as-you go services are already spreading mobile phone technology to many parts of that world that never had a wired infrastructure. "
Howard Rheingold
Phone
World
Technology
" I've spent my life alone in a room with a typewriter. "
Howard Rheingold
Alone
Room
Typewriter
" I'm somebody who seems to stumble into things 10 or 20 years before the rest of the world does. "
Howard Rheingold
Years
Rest
Things
" Until fairly recently, Amish teachers would reprimand the student who raised his or her hand as being too individualistic. Calling attention to oneself, or being 'prideful,' is one of the cardinal Amish worries. Having your name or photo in the papers, even talking to the press, is almost a sin. "
Howard Rheingold
Sin
Attention
Name
" People's behavior will change with technology. I know very few young people who can't type out a text message on their phone with one thumb, for instance. "
Howard Rheingold
Change
Technology
Phone
" By the time you get a job, you know how to behave in a meeting or how to write a simple memo. "
Howard Rheingold
Job
Simple
Meeting