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" The concept of disruption is about competitive response; it is not a theory of growth. It's adjacent to growth. But it's not about growth. "

Clayton M. Christensen

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" I wouldn't say there isn't a direct path to a successful career. There are people who knew exactly what they wanted to do from a very young age, weren't going to be diverted, and then they just went out and achieved it. "

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" In an environment where you've got to push innovations out the door fast and keep the cost of innovation low, the probability that you'll be successful is actually much higher. "

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" One of the banes of successful innovation is that companies may be so committed to innovation that they will give the innovators a lot of money to spend. "

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" Most marketers think there's a concept called a product life cycle. Once you realize that the world is organized by jobs that need to be done, you understand that product life cycles don't exist. "

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" The only way all people can have the opportunity to choose or reject the gospel of Jesus Christ is for us, without judgment, to invite them to follow the Savior. "

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" Inviting others to help us with our work in the Church helps them feel needed and helps them feel the Spirit. When these feelings come, many people often then realize that something has been missing from their lives. "

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" Universities think people come up with great ideas by closing the door. The academic tenure process, where you have to publish to journals which are very narrow, stands in the way of great research. "

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" The basic idea that marketing is wrong at its core is one of the main reasons why innovation seems blocked and unpredictable. "

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" In the scriptures, we are told you can't really understand happiness unless you understand sadness. You don't know pleasure if you don't know pain. It's part of life. So can you learn something from somebody who has gone from success to success to success? I don't think so. "

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" The single most important factor in our long-term happiness is the relationships we have with our family and close friends. "

Clayton M. Christensen

" As a general rule, if you have a product that doesn't get the job done that a customer is needing to get done, then often you have to offer it for zero. Because if you ask for money for it - because if it doesn't do the job well, they won't pay for it. "

Clayton M. Christensen

" The paradox explored in my book 'The Innovator's Dilemma' is that successful companies can fail by making the 'right' decisions in the wrong situations. "

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" No idea for a new growth business ever comes fully shaped. When it emerges, it's half-baked, and it then goes through a process of becoming fully shaped. "

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" The way I ought to measure my life is in terms of the others I helped to become better and happier people. That's the biggest thing to think about if you're not happy. "

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" We need to have an understanding of what causes what to happen in the world, and why. "

Clayton M. Christensen

" There are three types of innovations that affect jobs and capital: empowering innovations, sustaining innovations and efficiency innovations. "

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" I believe that we can, in a deliberate way, articulate the kind of people we want to become. "

Clayton M. Christensen

" I think this is one reason why the Lord invented the Internet - so members can teach one another how to succeed in assignments the Lord has given us, and to give us opportunities to inspire and bear testimony in a horizontal way. "

Clayton M. Christensen

" Funding that is focused on the ability to diagnose diseases precisely will just have inestimable value because that's the gate through which precision medicine has to go. Unless you can diagnose the disease precisely, care has to remain in the hands of expensive institutions and expensive caregivers. "

Clayton M. Christensen

" There are companies trying to build business within Saudi Arabia, and what they find is that if they try to bring on locals and teach them how to become senior executives, they just don't show up to work. They are not predictable as to when they'll come in and how much of their hearts are into that opportunity. "

Clayton M. Christensen

" Empowering innovations require long-term investments, which tie up capital for years and years. So companies are using capital to create more capital, and consequently, the world is awash in capital, but the innovations we need to advance aren't there. "

Clayton M. Christensen

" Management is getting people together to figure out how to transform inputs into outputs. In the process of figuring out the process of how people work together, you've got to figure out who's got what responsibilities, and how do they work together. "

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" In organizations, once you articulate how success will be measured, everybody tries to game the system so that they are measured in the best possible way. "

Clayton M. Christensen

" Innovation almost always is not successful the first time out. You try something, and it doesn't work, and it takes confidence to say we haven't failed yet... Ultimately, you become commercially successful. "

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" I have continued systematically to study the Book of Mormon and Bible to understand even more deeply what God expects of me and my family while on this earth. "

Clayton M. Christensen

" I'm an optimistic person. "

Clayton M. Christensen

Optimistic Person

" Disruption is continuously afoot in every industry, but especially in autos. It is how Toyota, Nissan and Honda bloodied Detroit: They did not start their attack with Lexus, Infiniti and Acura, but with low-end subcompact models branded Corona, Datsun and CVCC. "

Clayton M. Christensen

" Efficiency innovations arise in industries that already exist. They provide existing goods and services at much lower costs. They are not empowering. Efficiency innovators become the low cost providers within an existing framework. "

Clayton M. Christensen

" To focus capital and entrepreneurship into empowering innovation, we should change is the capital gains tax rate. We would be better served by a regressive tax rate, that would become progressively smaller the longer the investment is held. "

Clayton M. Christensen

" In a healthy economy, empowering, sustaining and efficiency innovations operate in balance. A healthy economy creates and sustains more jobs before squeezing out inefficiencies. "

Clayton M. Christensen