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" I believe that we can, in a deliberate way, articulate the kind of people we want to become. "

Clayton M. Christensen

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" A sustaining innovation makes better products that you can sell for better profits to your best customers. "

Clayton M. Christensen

" To focus capital and entrepreneurship into empowering innovation, we should change is the capital gains tax rate. We would be better served by a regressive tax rate, that would become progressively smaller the longer the investment is held. "

Clayton M. Christensen

" This is why I belong, and why I believe. I commend to all this same search for happiness and for the truth. "

Clayton M. Christensen

" Innovation almost always is not successful the first time out. You try something, and it doesn't work, and it takes confidence to say we haven't failed yet... Ultimately, you become commercially successful. "

Clayton M. Christensen

" In a healthy economy, empowering, sustaining and efficiency innovations operate in balance. A healthy economy creates and sustains more jobs before squeezing out inefficiencies. "

Clayton M. Christensen

" The way I ought to measure my life is in terms of the others I helped to become better and happier people. That's the biggest thing to think about if you're not happy. "

Clayton M. Christensen

" Efficiency innovations arise in industries that already exist. They provide existing goods and services at much lower costs. They are not empowering. Efficiency innovators become the low cost providers within an existing framework. "

Clayton M. Christensen

" Many think of management as cutting deals and laying people off and hiring people and buying and selling companies. That's not management, that's deal making. Management is the opportunity to help people become better people. Practiced that way, it's a magnificent profession. "

Clayton M. Christensen

" The paradox explored in my book 'The Innovator's Dilemma' is that successful companies can fail by making the 'right' decisions in the wrong situations. "

Clayton M. Christensen

" People don't actually want to think about their own health and don't take action until they are sick. Yet employers are very motivated to get their employees healthy, since they bear most of the burden of their health care costs. "

Clayton M. Christensen

" Management is the opportunity to help people become better people. Practiced that way, it's a magnificent profession. "

Clayton M. Christensen

" Empowering innovations transform something that is complicated and expensive into something that is so much more simple and affordable that a much larger population can enjoy it. "

Clayton M. Christensen

" The process of writing 'The Innovator's Dilemma' entailed the developing a new theory. My colleagues, students and I have been improving that theory, and adding others to it, since that time. "

Clayton M. Christensen

" As a general rule, if you have a product that doesn't get the job done that a customer is needing to get done, then often you have to offer it for zero. Because if you ask for money for it - because if it doesn't do the job well, they won't pay for it. "

Clayton M. Christensen

" To become the kind of person you want to become, you've got to have discipline. It's easier to keep to your standards 100 percent of the time versus 98 percent of the time. "

Clayton M. Christensen

" Diabetes is a great example whereby, giving the patient the tools, you can manage yourself very well. "

Clayton M. Christensen

" I don't feel that this concept of disruptive technology is the solution for everybody. But I think it's very important for innovators to understand what we've learned about established companies' motivation to target obvious profitable markets - and about their inability to find emerging ones. The evidence is just overwhelming. "

Clayton M. Christensen

" I have been blessed to see visions of eternity; and events in my future that have been important for me to foresee, have been revealed to me. "

Clayton M. Christensen

" Growth makes management easier. In particular, it makes making labor concessions seem easy. It's when growth stops because you're being disrupted that managing becomes really, really hard, and as a result, most disrupted companies simply disappear. "

Clayton M. Christensen

" The only way all people can have the opportunity to choose or reject the gospel of Jesus Christ is for us, without judgment, to invite them to follow the Savior. "

Clayton M. Christensen

" Do not be deceived by impostors. "

Clayton M. Christensen

" For online universities, like Liverpool and the University of Phoenix, if prices drop by 60%, they still make money. But for the vast majority of traditional universities, if the prices fall by 10%, they are bankrupt; they have no wriggle room. "

Clayton M. Christensen

" What's unique about the Mormon Church is that it encourages inquiry. I really do think my research and religion are all on the same page. I never could have come up with the notion of disruptive innovations, which went against a lot of conventional wisdom, if I hadn't been raised to always be asking questions. "

Clayton M. Christensen

" Things happen to us in unpredictable ways, but the effect that that has on the kind of people who we become actually is not only open to chance - we can influence it in pretty profound ways. "

Clayton M. Christensen

" Growth makes so many dimensions of management easier. It's when growth stops that things get tough. "

Clayton M. Christensen

" What the purpose of my life is about is I want to become the kind of person that God wants me to become, and through my study of the scriptures I can articulate the kind of person that God would be happy if I become. "

Clayton M. Christensen

" If you understand cause and effect, it brings about a set of insights that leads you to a very different place. The knowledge will persuade you that the market isn't organized by customer category or by product category. If you understand the job that consumers need to complete, you can articulate all of the experiences in that job. "

Clayton M. Christensen

" If you make that decision, that you'll always follow that rule, then your commitment to do it sinks into your heart, and when you realize the benefits of having integrity time after time, it really changes your heart, not just your head. "

Clayton M. Christensen

" The dumb-manager theory of business problems just didn't hold water for me. There had to be a deeper reason why smart people would make decisions that lead to failure. "

Clayton M. Christensen

" If we are to develop profound theory to solve the intractable problems in our societally-critical domains... we must learn to crawl into the life of what makes people tick. "

Clayton M. Christensen