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" The greats - they protect their sleep because it's where the best work comes from. They say no to things. They turn in when they hit their limits. They don't let the creep of sleep deprivation undermine their judgment. "

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" We all have goals: We want to matter. We want to be important. We want to have freedom and power to pursue our creative work. We want respect from our peers and recognition for our accomplishments. Not out of vanity or selfishness, but of an earnest desire to fulfill our personal potential. "

Ryan Holiday

Work

Respect

Power

" As authors, we're all trying to fight against obscurity and outside distractions, but it's a tough battle. "

" In every job and position, there are valuable lessons to be learned. Even in a nasty, abusive, toxic workplace, you're being taught precisely how not to run an organization. "

" Watching well-meaning authors follow in the footsteps of someone going in the wrong direction breaks my heart. "

Ryan Holiday

Someone

Direction

" If it comes as a constant surprise each and every time something unexpected occurs, you're not only going to be miserable whenever you attempt something big, you're going to have a much harder time accepting it and moving on to attempts two, three, and four. "

" If you're shameless enough, you can sell anything. "

" The reality is that the economic situation for millennials is not a good one. "

" Virality, at its core, is asking someone to spend their social capital recommending or linking or posting about you for free. "

" I took the 'Seinfeld' tour of New York once - and if I think about it too hard, my brain explodes. "

" Public relations and marketing are something companies do to move product. It is not meaningful. It is not cool. Yet because it is cheap, easy, and lucrative to cover, blogs want to convince you that it is. "

" Reddit is like any democratic form of government - unless carefully guarded by its leaders and members, its trusts and privileges can be and often are abused. "

Ryan Holiday

Democratic

Leaders

" The essential idea of Stoicism in my interpretation is, you don't control the world around you, you control how you respond. At 19, that's very empowering. "

" Leveraging community intelligence and making connections is a key component to being a growth hacker. "

" We only have so much energy for our work, for our relationships, for ourselves. A smart person understands this and guards it carefully. Meanwhile, idiots focus on marginal productivity hacks and gains while they leak out energy each passing day. "

" Every media appearance is a learning experience about the media outlet and their journalists and their feelings about you, so treat it as such. "

" If you run a business that isn't cutting edge or doesn't naturally stick out of the crowd, it's your job to be different and get attention. "

" We want things to go perfectly, so we naturally tell ourselves that we'll get started once the conditions are right or once we have our bearings, when, really, it would be better to focus on making do with how things actually are. "

Ryan Holiday

Want

Tell

" I don't play videogames and generally think that online activism is a giant waste of time. "

" Pretty much everyone's career starts the same way: with grunt work. Not just the cliched fetching of coffee, but other lowly tasks: taking notes in meetings, preparing paperwork, scheduling, intensive research - even flat-out doing our bosses' work for them. "

" Brands are essentially forbidden from saying or associating themselves with the Olympics - something that has been commonly owned by Western Civilization since the Greeks - unless they hand over piles of cash to the Games. "

" Everyone needs to start doing interviews over email. Whether you're a journalist or a spokesperson speaking to the media, you're better off communicating questions, statements, or inquiries via email. "

" The news as entertainment is the real danger, because the truth or accuracy of what it is reporting becomes irrelevant. "

" Let's be clear: there was no golden age of journalism. The media has always been bad. And instead of improving, it spent a lot of time and energy making up its own myth. "

" Growth hacking is the future of marketing. It has to be. "

" We often learn the hard way that our world is ruled by external factors. We don't always get what is rightfully ours, even if we've earned it. "

" It's your job to find a release and an outlet for the stress and the feelings. Never forget: the crazy stays at home. "

" Here's the thing I've learned about ideas: It's your job to have them. "

" Life is hard, but we make it much harder. "

" Understanding how the media actually works is critical. Because editors depend on ignorance and media illiteracy to ply their trade. The fact that many readers expect fact checking, editorial oversight, and ethics actually makes it easier for the media to be lazy. "

" You can't believe your own marketing. "