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" Virality, at its core, is asking someone to spend their social capital recommending or linking or posting about you for free. "

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" Stoicism - and philosophy - are not the domains of idle professors. They are the succor of the successful and the men and women of action. "

" As I discovered in my media manipulations, the information that finds us online - what spreads - is the worst kind. It raised itself above the din not through its value, importance, or accuracy but through the opposite: through slickness, titillation, and polarity. "

" As someone responsible for my own fair share of marketing stunts, I am suspicious and cynical - I'll disclose that right up front. "

" In my experience, marketing is best when it proves the product it is supporting. "

" Our facts aren't fact; they are opinions dressed up like facts. Our opinions aren't opinions; they are emotions that feel like opinions. Our information isn't information; it's just hastily assembled symbols. "

" Ego is certainly there in many of the greatest and most dizzying tales of success - but it's there in some of the greatest stories of failure and self-implosion as well. "

" Growth hacking isn't some proprietary technical process shrouded in secrecy. In fact, it has grown and developed in the course of very public conversations. There are no trade secrets to guard. "

" The news as entertainment is the real danger, because the truth or accuracy of what it is reporting becomes irrelevant. "

" You know what's better than building things up in your imagination? Building things up in real life. "

" If it comes as a constant surprise each and every time something unexpected occurs, you're not only going to be miserable whenever you attempt something big, you're going to have a much harder time accepting it and moving on to attempts two, three, and four. "

" Self-imposed discipline with a bent towards results rather than 'creative' and sustainability spending is unfortunately not the norm in the marketing industry. "

" When work impedes on sleep, poor planning is to blame - not superior will power. "

" The risks of speaking extemporaneously are apparent the first time you wing it and promptly put your foot in your mouth. "

" When I lived in Louisiana, 'Django Unchained' was shot at my neighbor's house. They shot a Sly Stallone movie in my gym. "

" Do I regret how my life turned out? Of course not - not for a single second. "

" If you ask most smart or successful people where they learned their craft, they will not talk to you about their time in school. It's always a mentor, a particularly transformative job, or a period of experimentation or trial and error. "

" We only have so much energy for our work, for our relationships, for ourselves. A smart person understands this and guards it carefully. Meanwhile, idiots focus on marginal productivity hacks and gains while they leak out energy each passing day. "

" The problem with a lot of marketing advice is that the examples they use are not exactly typical. It's hard for businesses, particularly smaller businesses, to relate to the bold innovations of companies like Apple or Tesla. "

" I made a lot of money and had a great time playing with the words that make up the news. I exploited the laziness behind the news and people's reading habits. "

" Every media appearance is a learning experience about the media outlet and their journalists and their feelings about you, so treat it as such. "

" Here's the thing I've learned about ideas: It's your job to have them. "

" Growth hacking is a mindset, and those who have it will reap incredible gains. "

" The idea that only the swaggering, all-knowing, and ruthlessly ambitious succeed is a lie. One that has discouraged so many people with so much potential - and worse, encouraged many more to crash and burn. "

" As authors, we're all trying to fight against obscurity and outside distractions, but it's a tough battle. "

" In 2007, I went to work in Beverly Hills as an intern at The Collective, a talent management agency. I'd been scouted for the job because of a blog I'd started in college and because the blogger-turned-author I worked for, Tucker Max, was producing a project with the company. "

" The best kind of marketing messages are the ones that don't seem like marketing messages. Because it means that the viewers' defenses are down. "

" Let's be clear: there was no golden age of journalism. The media has always been bad. And instead of improving, it spent a lot of time and energy making up its own myth. "

" Life is hard, but we make it much harder. "

" Watching well-meaning authors follow in the footsteps of someone going in the wrong direction breaks my heart. "

" Work hard, take it seriously, embrace your ambition. And when you're not doing that, do something - whatever it happens to be - that taps into the part of you that makes you forget about all the rest of it. "