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" The news as entertainment is the real danger, because the truth or accuracy of what it is reporting becomes irrelevant. "

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" We need to separate marketing messages from content. We need to enforce a clear line between 'editorial' and 'advertising.' "

" Every media appearance is a learning experience about the media outlet and their journalists and their feelings about you, so treat it as such. "

" You can't believe your own marketing. "

" We only have so much energy for our work, for our relationships, for ourselves. A smart person understands this and guards it carefully. Meanwhile, idiots focus on marginal productivity hacks and gains while they leak out energy each passing day. "

" Pretty much everyone's career starts the same way: with grunt work. Not just the cliched fetching of coffee, but other lowly tasks: taking notes in meetings, preparing paperwork, scheduling, intensive research - even flat-out doing our bosses' work for them. "

" I have a pet goat. "

" One of the ironies of being with someone you really love for a long time is becoming completely incapable of handling stressful or difficult things by yourself. "

" Work hard, take it seriously, embrace your ambition. And when you're not doing that, do something - whatever it happens to be - that taps into the part of you that makes you forget about all the rest of it. "

" We all have goals: We want to matter. We want to be important. We want to have freedom and power to pursue our creative work. We want respect from our peers and recognition for our accomplishments. Not out of vanity or selfishness, but of an earnest desire to fulfill our personal potential. "

" Times change. Context changes. Just because something is old and a 'part of our history' shouldn't mean we are forced to honor it forever. "

" The best kind of marketing messages are the ones that don't seem like marketing messages. Because it means that the viewers' defenses are down. "

" Everyone faces adversity. "

" You know what's better than building things up in your imagination? Building things up in real life. "

" The news is notoriously inaccurate, and our memory of it is even worse. "

" The greats - they protect their sleep because it's where the best work comes from. They say no to things. They turn in when they hit their limits. They don't let the creep of sleep deprivation undermine their judgment. "

" My parents disagreed sharply with me over the decision to leave school. "

" If you run a business that isn't cutting edge or doesn't naturally stick out of the crowd, it's your job to be different and get attention. "

" Anyone who faults Romney or Obama or any public figure for demanding quote approval is missing the point. The journalists were no abused weaklings here. They made a bargain for access to these newsworthy figures that they thought was in their favor - they're only complaining because they got caught. "

" We often learn the hard way that our world is ruled by external factors. We don't always get what is rightfully ours, even if we've earned it. "

" Don't move to New York. Find your own city and your way. "

" Every job carries occupational hazards. "

" Growth hackers are typically computer engineers that build great marketing ideas into the product during the development process. "

" I know how hard authors work on their books and how far out of their element many are when it comes to doing the sales and marketing. So when I see someone doing it wrong and giving bad advice, I do my best to help - even when they're not my clients. "

" Growth hacking isn't some proprietary technical process shrouded in secrecy. In fact, it has grown and developed in the course of very public conversations. There are no trade secrets to guard. "

" Bloggers are lazy and greedy. "

" Everyone needs to start doing interviews over email. Whether you're a journalist or a spokesperson speaking to the media, you're better off communicating questions, statements, or inquiries via email. "

" What people often forget is that for the parties involved, the media game is a vicious contest. "

" I love books. Probably too much for my own good. "

" Leveraging community intelligence and making connections is a key component to being a growth hacker. "

" In Los Angeles and other cities, being around immigrants is inspiring. They are touching the American Dream and reminding you how much you take it for granted. "