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" You can't believe your own marketing. "
Ryan Holiday
Marketing
You
Your
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" Don't move to New York. Find your own city and your way. "
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Find
" I know how hard authors work on their books and how far out of their element many are when it comes to doing the sales and marketing. So when I see someone doing it wrong and giving bad advice, I do my best to help - even when they're not my clients. "
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Work
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Know
" As tough an idea as it often is to stomach, the best way to thrive in a world that requires grunt work is to stop seeing it as grunt work. "
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Work
Tough
Thrive
" The greats - they protect their sleep because it's where the best work comes from. They say no to things. They turn in when they hit their limits. They don't let the creep of sleep deprivation undermine their judgment. "
Ryan Holiday
Best
Sleep
They Say
" In my experience, marketing is best when it proves the product it is supporting. "
Ryan Holiday
Best
Product
Marketing
" Here's the thing I've learned about ideas: It's your job to have them. "
Ryan Holiday
About
Learned
Job
" Philosophy is not just about talking or lecturing or even reading long, dense books. In fact, it is something men and women of action use - and have used throughout history - to solve their problems and achieve their greatest triumphs. Not in the classroom but on the battlefield, in the forum, and at court. "
Ryan Holiday
Men
History
Women
" The risks of speaking extemporaneously are apparent the first time you wing it and promptly put your foot in your mouth. "
Ryan Holiday
Mouth
First Time
You
" Growth-hacking is about scalability - ideally, you want your marketing efforts to bring in users, which then bring in more users. "
Ryan Holiday
Want
Marketing
Bring
" Anyone who faults Romney or Obama or any public figure for demanding quote approval is missing the point. The journalists were no abused weaklings here. They made a bargain for access to these newsworthy figures that they thought was in their favor - they're only complaining because they got caught. "
Ryan Holiday
Approval
Complaining
Missing
" No matter how commonplace or dull your first job's duties seem, chances are you can find something to do that others don't want to and make it your own. "
Ryan Holiday
Want
Find
Job
" The media, when it's functioning properly, protects the public against marketers and their ceaseless attempts to trick people into buying things. "
Ryan Holiday
Buying
Things
Against
" If you run a business that isn't cutting edge or doesn't naturally stick out of the crowd, it's your job to be different and get attention. "
Ryan Holiday
Job
Be Different
Business
" It's your job to find a release and an outlet for the stress and the feelings. Never forget: the crazy stays at home. "
Ryan Holiday
Stress
Job
Home
" Life is hard, but we make it much harder. "
Ryan Holiday
Hard
Much
Make
" Take pride in your work. But it is not all there is. "
Ryan Holiday
Work
Take
Pride
" My neighbors don't care that I'm an author. It's inherently ego-inhibiting. "
Ryan Holiday
Author
Neighbors
Inherently
" Stoicism is a philosophy designed for the masses, and if it has to be simplified a bit to reach the masses, so be it. "
Ryan Holiday
Reach
Masses
Bit
" My parents disagreed sharply with me over the decision to leave school. "
Ryan Holiday
Decision
Leave
Me
" Because we make ourselves deaf to feedback, because we overestimate our abilities, because we become consumed with ourselves, we end up subjecting ourselves not just to the inevitable stumbles or difficulties of life but catastrophic, painful failures. "
Ryan Holiday
End
Deaf
Life
" We need to separate marketing messages from content. We need to enforce a clear line between 'editorial' and 'advertising.' "
Ryan Holiday
Content
Marketing
Advertising
" I love books. Probably too much for my own good. "
Ryan Holiday
My Own
Good
Too Much
" Dr. Drew Pinsky changed my life. "
Ryan Holiday
Changed
Dr
Drew
" Every job carries occupational hazards. "
Ryan Holiday
Job
Occupational
Hazards
" If you're shameless enough, you can sell anything. "
Ryan Holiday
Enough
Anything
You
" The problem with a lot of marketing advice is that the examples they use are not exactly typical. It's hard for businesses, particularly smaller businesses, to relate to the bold innovations of companies like Apple or Tesla. "
Ryan Holiday
Advice
Apple
Bold
" I don't play videogames and generally think that online activism is a giant waste of time. "
Ryan Holiday
Giant
Time
Play
" Do I regret how my life turned out? Of course not - not for a single second. "
Ryan Holiday
How
Out
My Life
" Ego is certainly there in many of the greatest and most dizzying tales of success - but it's there in some of the greatest stories of failure and self-implosion as well. "
Ryan Holiday
Failure
Greatest
Stories
" The primary occupational hazard of blogging is this: it's easier when you yourself take on some of the traits of insanity. It's a job that requires the doer to be selfish, self-absorbed, and superficial. "
Ryan Holiday
Selfish
Job
Insanity