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" Life is hard, but we make it much harder. "

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" If you run a business that isn't cutting edge or doesn't naturally stick out of the crowd, it's your job to be different and get attention. "

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" Stoicism - and philosophy - are not the domains of idle professors. They are the succor of the successful and the men and women of action. "

" If it comes as a constant surprise each and every time something unexpected occurs, you're not only going to be miserable whenever you attempt something big, you're going to have a much harder time accepting it and moving on to attempts two, three, and four. "

" If you need to fudge the facts a little bit to make your narrative work, there is nothing anyone can do to stop you. "

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" Philosophy is not just about talking or lecturing or even reading long, dense books. In fact, it is something men and women of action use - and have used throughout history - to solve their problems and achieve their greatest triumphs. Not in the classroom but on the battlefield, in the forum, and at court. "

" I took the 'Seinfeld' tour of New York once - and if I think about it too hard, my brain explodes. "

" Let's be clear: there was no golden age of journalism. The media has always been bad. And instead of improving, it spent a lot of time and energy making up its own myth. "

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" Virality, at its core, is asking someone to spend their social capital recommending or linking or posting about you for free. "

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" We need to separate marketing messages from content. We need to enforce a clear line between 'editorial' and 'advertising.' "

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" Being criticized in the media is a good problem to have - most of the time. It means you're doing something that is at least interesting or cool or crazy enough to be noticed. It might not always feel good, but it's usually better than the alternative of obscurity. "

" Pretty much everyone's career starts the same way: with grunt work. Not just the cliched fetching of coffee, but other lowly tasks: taking notes in meetings, preparing paperwork, scheduling, intensive research - even flat-out doing our bosses' work for them. "

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" If you ask most smart or successful people where they learned their craft, they will not talk to you about their time in school. It's always a mentor, a particularly transformative job, or a period of experimentation or trial and error. "