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" The livelihood of the restaurant is dependent upon getting the word out. "

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" I'm a big sports fan. "

" The Momofuku Culinary Lab started as a space where we could focus on creating and innovating. I didn't want us to worry about working on projects in a restaurant; there are just too many distractions in service and running a kitchen to be able to focus on creating your dishes. "

" If people ask me, 'What do you think could improve in Toronto dining,' I'd say there's nothing to improve on. "

" Shouldn't a three-course meal be 90 minutes? Do you know how hard you have to edit your menu to pull that off? Twenty-seven minutes. That's the average meal at Jiro's in Tokyo. "

" Contemporary ramen is totally different than what most Americans think ramen should be. Ramen is not one thing; there are many, many different types. "

" When I first started to cook, I would cook these elaborate meals, but I rarely cook at home now. "

" Before I had my own restaurant, I was never top dog in the kitchen. I've always had a low opinion of myself as a cook. "

" If I have a really bad cook or a bad manager or bad sous-chef, I previously would have fired them or lost my temper. But now I realize that if I'm so right, then I should be able to communicate it so clearly that they get it. "

" The one reason why I got into cooking was because I wasn't good at anything else - not that I was good at it, but it was considered honest work. "

" I think the best restaurants in America should be in California. "

" Running a business anywhere isn't easy. "

" America is a country of abundance, but our food culture is sad - based on huge portions and fast food. Let's stop with the excuses and start creating something better. "

" New York gives us a wide colour palette to cook from. We have cuisines from around the world, and that lets us pick and choose. "

" Life's too short to just breeze on by. "

" If you ask what people say what American cuisine is, they cannot really do it. I don't know what it is. "

" I was quite cocky, but having been hailed as this great young golfer, I couldn't even make the high school golf team once I got there. I had a big dose of humble pie then, and ever since, I've always known that there is always someone out there better than you, more talented. Always. "

" I appreciate people who are happy. "

" I look forward to the spring vegetables because the season is so short. Mushrooms, edible foraged herbs, wild leeks, early season asparagus. "

" I feel like I'm losing my ability to understand reality; like when someone loses their hearing, they can still speak English, but their speech eventually becomes distorted because they can't hear themselves. "

" I think that the Japanese - and I do love Japanese cuisine and adore Japanese food culture - I think that they're going to plow through the entire world's fishing. They're going to eat everything anyways. "

" If you're going to be a vegetarian, limit yourself to food from a place you can go to in two hours and just eat that. "

" My dad was in the restaurant business, but I didn't really think about following him. Had I done better at school, I don't know if I would have been a chef. "

" I think being Shaquille O'Neal would be the most amazing thing. There's nothing I would have done differently in his life. Everything he's done I think is pretty spot on, even, like, the bad rap videos, the shoes, the movies, everything. "

" To me, there are two types of celebrity: there's good celebrity - people that are attracted to the food and working and trying to create something great - and then there's bad celebrity - those who are working on being a celebrity. "

" There's the common misconception that restaurants make a lot of money. It's not true. If you look at maybe the top chef in the world, or at least monetarily, it's like Wolfgang Puck, but he makes as much money as an average crappy investment banker. "

" I love chicken. I love chicken products: fried chicken, roasted chicken, chicken nuggets - whatever. And going to Japan, I would see that these chicken were smoked and then grilled and then have this amazing crispy skin. "

" Why can't it be awesome to work for a food company? Why can't we create an environment where people are trying to push each other to do great things, and we're not trying to steal from anybody - we're trying to be good to our farmers and run an honorable business, if there is such a thing anymore? "

" Momofuku is not me. It's everyone. I'm just the facade. We have to exceed expectations and be our harshest critics. "

" Waiting tables has never paid my bills, a fact which I prefer to hide from my colleagues with deep sighs about the price of just about everything. "

" Food, to me, is always about cooking and eating with those you love and care for. "