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" The one reason why I got into cooking was because I wasn't good at anything else - not that I was good at it, but it was considered honest work. "

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" If I have a really bad cook or a bad manager or bad sous-chef, I previously would have fired them or lost my temper. But now I realize that if I'm so right, then I should be able to communicate it so clearly that they get it. "

" Just because something's been good in the past doesn't mean it will continue to be good. "

" Open your refrigerator, your freezer, your kitchen cupboards, and look at the labels on your food. You'll find 'natural flavor' or 'artificial flavor' in just about every list of ingredients. The similarities between these two broad categories are far more significant than the differences. "

" I'm not cooking every day anymore, and that's the biggest withdrawal. Cooking is honest work. Now I don't know how to measure myself. "

" Fine dining teaches you how to cook many different things, and it gives you the basic fundamentals, but these specialty restaurants, they're not teaching you the broad foundation you need to become a well-rounded cook. "

" The livelihood of the restaurant is dependent upon getting the word out. "

" I work so hard that I forget to take care of myself. "

" Why can't it be awesome to work for a food company? Why can't we create an environment where people are trying to push each other to do great things, and we're not trying to steal from anybody - we're trying to be good to our farmers and run an honorable business, if there is such a thing anymore? "

" If you ask what people say what American cuisine is, they cannot really do it. I don't know what it is. "

" People don't think that bread is part of Asian culture or Asian food culture, but it's quite prevalent in Northern China, and you see it throughout Japan and as you go to Taiwan. "

" I want to make simple food new. "

" Be careful what you wish for - getting to be a successful business and maintaining it is so hard. Anyone can be good one night; being good over several years is incredibly difficult. "

" I like eggs. My favorite way of cooking eggs is old school French. "

" Everyone tries to compare cooks to rock stars. I see more comparisons to the fashion world. "

" I'm always criticizing and only see the mistakes. "

" Shouldn't a three-course meal be 90 minutes? Do you know how hard you have to edit your menu to pull that off? Twenty-seven minutes. That's the average meal at Jiro's in Tokyo. "

" I was terrible at desk jobs. "

" I've never bribed my way into a restaurant. I've never slipped a C-note or greased a palm. In truth, I've never even considered it. I've assumed, of course, that people do such things. "

" I'm grasping with how you do something on a large scale with multiple operations and not have quality decrease. "

" I wanted to disprove the notion that you couldn't open a great restaurant in a casino. "

" If people ask me, 'What do you think could improve in Toronto dining,' I'd say there's nothing to improve on. "

" Momofuku is not me. It's everyone. I'm just the facade. We have to exceed expectations and be our harshest critics. "

" I feel like I'm losing my ability to understand reality; like when someone loses their hearing, they can still speak English, but their speech eventually becomes distorted because they can't hear themselves. "

" I really don't care for the proper chef coat. "

" People are trying to figure out what American food is; it's certainly an amalgamation. "

" I was quite cocky, but having been hailed as this great young golfer, I couldn't even make the high school golf team once I got there. I had a big dose of humble pie then, and ever since, I've always known that there is always someone out there better than you, more talented. Always. "

" For everyday diners in Manhattan, cracking the waiting list at Nobu is said to be harder than getting courtside tickets for the Knicks. "

" Running a business anywhere isn't easy. "

" There are many things to admire about Japan but this is the one thing I love the most and probably the only time I eat breakfast. Fish, eggs, soup, salad, veggies; all in the tiniest bites. It's a full meal, but it's so refreshing. "

" I think the best restaurants in America should be in California. "