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" To me, there are two types of celebrity: there's good celebrity - people that are attracted to the food and working and trying to create something great - and then there's bad celebrity - those who are working on being a celebrity. "

David Chang

Trying

Good

Great

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" Growing up, my dad owned a restaurant in Washington, DC, and food was something I was passionate about. But when I finally got into it, I felt like it was so late in the game; that's why I worked seven days a week at Craft and Mercer Kitchen. I wanted to see how far I could take it. "

" I feel like I'm losing my ability to understand reality; like when someone loses their hearing, they can still speak English, but their speech eventually becomes distorted because they can't hear themselves. "

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" I wanted to disprove the notion that you couldn't open a great restaurant in a casino. "

" If you ask what people say what American cuisine is, they cannot really do it. I don't know what it is. "

" For everyday diners in Manhattan, cracking the waiting list at Nobu is said to be harder than getting courtside tickets for the Knicks. "

" Open your refrigerator, your freezer, your kitchen cupboards, and look at the labels on your food. You'll find 'natural flavor' or 'artificial flavor' in just about every list of ingredients. The similarities between these two broad categories are far more significant than the differences. "

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" I'm not cooking every day anymore, and that's the biggest withdrawal. Cooking is honest work. Now I don't know how to measure myself. "

" I love the intensity of the fine-dining kitchen, but loathe the fine-dining experience. "

" New York gives us a wide colour palette to cook from. We have cuisines from around the world, and that lets us pick and choose. "

David Chang

World

New

" When I was in Japan, everyone wanted to work for Pierre Gagnaire, and they wouldn't miss a beat. "

" The livelihood of the restaurant is dependent upon getting the word out. "

" One of the benefits to ordering food in New York is that you can get food 24/7. "

" I've never bribed my way into a restaurant. I've never slipped a C-note or greased a palm. In truth, I've never even considered it. I've assumed, of course, that people do such things. "

" Chef Thomas Keller was an inspiration to me and many, many young cooks like me. He told us that the role of the new, modern chef is different. "

David Chang

Inspiration

" Don't even get me started. I'm not against all vegetarians. But if you're a vegetarian for ethical reasons, you may be causing more harm. "

David Chang

Ethical

Harm

" I look forward to the spring vegetables because the season is so short. Mushrooms, edible foraged herbs, wild leeks, early season asparagus. "

" Any processed chicken from any place - I'll order it in a heartbeat. I'm very picky about my pork, though. "

" There are many things to admire about Japan but this is the one thing I love the most and probably the only time I eat breakfast. Fish, eggs, soup, salad, veggies; all in the tiniest bites. It's a full meal, but it's so refreshing. "

" There's the common misconception that restaurants make a lot of money. It's not true. If you look at maybe the top chef in the world, or at least monetarily, it's like Wolfgang Puck, but he makes as much money as an average crappy investment banker. "

" Everyone tries to compare cooks to rock stars. I see more comparisons to the fashion world. "

David Chang

Stars

Fashion

" Running a business anywhere isn't easy. "

" I think that the Japanese - and I do love Japanese cuisine and adore Japanese food culture - I think that they're going to plow through the entire world's fishing. They're going to eat everything anyways. "