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" The most wonderful thing about having a small business is that every person we dress gets a really intimate process. "

Emilia Wickstead

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" It's about having that nice balance. I think that's the answer to today's modern girl who is on the run. She's throwing on something before she goes out, but I still believe in the glitz and the glamour of everything and making that come to life. "

Emilia Wickstead

" I don't come from family money, and neither does my husband. "

Emilia Wickstead

" I am a little obsessed with stripes. "

Emilia Wickstead

" I saw a niche in the market where made-to-measure wasn't being done in a modern, fresh way or in a short period of time. Traditionally, bespoke orders take a very long time, but I thought, 'Here we are with all these fashion-forward ideas - why not?' "

Emilia Wickstead

" I don't like the word 'ladylike.' "

Emilia Wickstead

" My clients can choose their own colours and fabrics to have something unique in their wardrobes. "

Emilia Wickstead

" There are many bespoke services in the U.K., but everything's quite old-fashioned. There wasn't anything young and modern and fresh. We're this young service, where a 25-year-old might come and get some great skirts and her mum could come in for some linens. "

Emilia Wickstead

" I've had women buy their entire wardrobes from me; from suits to full-length evening gowns and sophisticated day dresses, they buy everything. "

Emilia Wickstead

" Here in London, you can go for picnics and have a barbecue; you can go to a park and wear bare feet, much like New Zealand. But there's just so much buzz going on; you can be inspired by anything and everything. There's always something to do. Always. "

Emilia Wickstead

" My father, Dennis Popham, was a very handsome, talented artist, and as my mother always reminds me, 'someone who had wonderful style.' He was half Samoan-German, half New Zealander, and their first date was to a Fleetwood Mac concert, which I love the thought of. "

Emilia Wickstead

" The message I want to put forward for women is that I never want it to be about, 'Oh, it's a bit difficult to put that together,' or, 'She can dress that way, but I can't.' Actually, my designs are for all women, and I truly believe that you can make yourself feel wonderful in whatever you wear. That's the importance behind what I design. "

Emilia Wickstead

" When I think of Bicester, I think of those beautiful pieces that you might not have been able to purchase before, but they're pieces that you'll keep forever. "

Emilia Wickstead

" There is nothing more beautiful than personality wrinkles. "

Emilia Wickstead

" I love the idea of a dress or a coatdress rather than a suit with a jacket. "

Emilia Wickstead

" My autumn/winter 2011-12 collection embodies the bold and beautiful while reflecting an innovative style and passion for immaculate design. I believe that this collection radiates modern femininity and beauty in its purest form. "

Emilia Wickstead

" To escape and sit quietly on the beach - that's my idea of paradise. "

Emilia Wickstead

" There's a great niche in the market for what I do, which is effortless style. "

Emilia Wickstead

" The first wedding dress I ever made was for myself. It was at a time when I had my business up and running, but it was still very early days, and I thought, 'This is my moment to do whatever I like.' "

Emilia Wickstead

" Old images and films are my main source of inspiration. "

Emilia Wickstead

" I'd like to think we can make a nice, glowing change to British dressing. "

Emilia Wickstead

" Red lipstick aside, I firmly believe that less is more in terms of make-up. "

Emilia Wickstead

" My grandmother, Amalia Pia Emilia Vignola, whom I called Nonna, brought out the fairy tale in everything. She used to tuck me into bed so vigorously that I never felt anything less than comforted, and then afterwards, she would sit on a cane basket box next to my bed and read Hans Christian Andersen to me. "

Emilia Wickstead

" I like to think that people are buying Emilia Wickstead because they want to keep it in their wardrobe as an investment piece; she's not just buying it because it's of the moment or what's currently in season. "

Emilia Wickstead

" I strongly believe that many of the best decisions are made on gut instinct. "

Emilia Wickstead

" If I'd really known how hard I was going to have to work behind the scenes to have any kind of business, I think I would have stopped. "

Emilia Wickstead

" From the age of 11, I was taught the importance of earning my own money. I would babysit, walk dogs, clean cars, and work at the local corner shop and the butcher's. If I wanted to buy something, I always bought it myself. "

Emilia Wickstead

" I don't think there's any excuse for not being able to put on a beautiful product and make yourself feel fabulous. Just have some key pieces in your wardrobe that aren't seasonal. "

Emilia Wickstead

" I love wearing interesting shoes that work well with my outfit. "

Emilia Wickstead

" It's almost like a chintzy floral that I play on, and sometimes it can get a bad rep. It doesn't necessarily feel modern, but with different silhouettes and cuts, it can. "

Emilia Wickstead

" I put myself into another world and another identity, and I design not for how my life is but for how my imaginary life is. "

Emilia Wickstead