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" I am a little obsessed with stripes. "
Emilia Wickstead
I Am
Obsessed
Am
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" From the age of 11, I was taught the importance of earning my own money. I would babysit, walk dogs, clean cars, and work at the local corner shop and the butcher's. If I wanted to buy something, I always bought it myself. "
Emilia Wickstead
Myself
Work
Money
" I'm always designing for that sort of dressed-up woman who likes to go to different occasions, who's career focused, but she entertains in the evening... a very sophisticated-feeling working woman who likes to have fun. "
Emilia Wickstead
She
Evening
Have Fun
" I think I'm starting to be a little bit more appreciated or a little bit more noticed in the industry. "
Emilia Wickstead
Appreciated
Starting
Think
" It's almost like a chintzy floral that I play on, and sometimes it can get a bad rep. It doesn't necessarily feel modern, but with different silhouettes and cuts, it can. "
Emilia Wickstead
Feel
Like
Play
" I would've loved to dress Diana Vreeland. I just loved her work as a creative woman and as a business woman - unpredictable, exciting, fun, and very, very clever. "
Emilia Wickstead
Fun
Business
Loved
" My clients can choose their own colours and fabrics to have something unique in their wardrobes. "
Emilia Wickstead
Unique
Choose
Own
" I love everything I design. "
Emilia Wickstead
I Love
Design
Everything
" It's about having that nice balance. I think that's the answer to today's modern girl who is on the run. She's throwing on something before she goes out, but I still believe in the glitz and the glamour of everything and making that come to life. "
Emilia Wickstead
Girl
Balance
Life
" I don't think there's any excuse for not being able to put on a beautiful product and make yourself feel fabulous. Just have some key pieces in your wardrobe that aren't seasonal. "
Emilia Wickstead
Key
Feel
Beautiful
" The Emilia Wickstead customer is a sophisticated, accomplished woman who expresses her femininity and style through the way she dresses. She appreciates classic with a twist, yet luxurious and high quality clothing that make her feel confident, elegant, and ultimately chic. "
Emilia Wickstead
Quality
Style
Woman
" I think that the typical Emilia Wickstead women is very effortless, very sophisticated: she's got alluring style, and she's always taking on fashion. I always describe her as 'imaginative with her own taste'. "
Emilia Wickstead
Fashion
Think
Women
" New Zealand is such a down-to-earth place. "
Emilia Wickstead
New Zealand
Zealand
New
" I was very aware of the fact that I was a young designer, and I didn't want to fall into the trap of 'mother of the bride' dressing and 'occasion-wear.' I wanted to make sure that girls my age were wearing it and that there was a cool factor to my clothes. "
Emilia Wickstead
Fall
Bride
Mother
" I saw a niche in the market where made-to-measure wasn't being done in a modern, fresh way or in a short period of time. Traditionally, bespoke orders take a very long time, but I thought, 'Here we are with all these fashion-forward ideas - why not?' "
Emilia Wickstead
Done
Ideas
Long
" We do have a lot of personal relationships with people who will come to our store or showroom. "
Emilia Wickstead
People
Will
Personal
" The minute that a celebrity wears your clothing, that gives you international exposure and the best advertising you can get. "
Emilia Wickstead
Your
You
Celebrity
" My grandmother, Amalia Pia Emilia Vignola, whom I called Nonna, brought out the fairy tale in everything. She used to tuck me into bed so vigorously that I never felt anything less than comforted, and then afterwards, she would sit on a cane basket box next to my bed and read Hans Christian Andersen to me. "
Emilia Wickstead
Sit
She
Me
" When I think of Bicester, I think of those beautiful pieces that you might not have been able to purchase before, but they're pieces that you'll keep forever. "
Emilia Wickstead
Forever
Think
Keep
" It is important that every bride feels comfortable in her chosen dress, and fabric choice has a big part to play in this. "
Emilia Wickstead
Important
Play
Dress
" I don't come from family money, and neither does my husband. "
Emilia Wickstead
Husband
Money
Family
" The majority of our clients are British. They want to wear things time and time again. "
Emilia Wickstead
Again
Wear
Clients
" My father, Dennis Popham, was a very handsome, talented artist, and as my mother always reminds me, 'someone who had wonderful style.' He was half Samoan-German, half New Zealander, and their first date was to a Fleetwood Mac concert, which I love the thought of. "
Emilia Wickstead
Love
Father
Thought
" I was so young when I started, my taste has changed and developed, and I've gone from being a little bit safe to trying different things. "
Emilia Wickstead
Gone
Young
Trying
" Red lipstick aside, I firmly believe that less is more in terms of make-up. "
Emilia Wickstead
Believe
Red Lipstick
Lipstick
" It's a huge achievement to have anyone wearing your clothes, and when they are in the limelight, it's the best advertisement for your brand. "
Emilia Wickstead
Your
Clothes
Brand
" I never get my hair done. I just do it myself. "
Emilia Wickstead
Never
Done
Hair
" My autumn/winter 2011-12 collection embodies the bold and beautiful while reflecting an innovative style and passion for immaculate design. I believe that this collection radiates modern femininity and beauty in its purest form. "
Emilia Wickstead
Passion
Beauty
Bold
" What's exciting for me is to make sure that people do still dress up - how do we do that in this fast-paced modern world, when we're all on the move and all so busy? "
Emilia Wickstead
Busy
Me
World
" There's a great niche in the market for what I do, which is effortless style. "
Emilia Wickstead
Market
Great
Effortless
" Prada Infusion d'Iris perfume - my mother wears it, so it feels like home away from home. It's lovely to smell her scent at all times. "
Emilia Wickstead
Scent
Her
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